#stamats08 - What the Heck Do All These Numbers Mean?
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Presentation by Kyle James focusing on Google Analytics but looking beyond for Higher Education web decision making.
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#stamats08 - What the Heck Do All These Numbers Mean?
- 1. Kyle James [email_address] doteduguru.com
- 3. If a tree falls in a forest and no one is around to hear it, does it make a sound?
- 4. Are you listening to what your visitors tell you?
- 5. ? How are you making web decisions?
- 6. What is the purpose of our website?
- 7. Alfred Sloan on a Professional Manager
- 13. Pageviews For more Info: doteduguru.com/stamats/pageviews
- 14. Avg. Time on Site
- 15. Bounce Rate Exit Rate Bounce Rate Exit Rate * a Bounce is always an Exit, but an Exit is not always a Bounce
- 16. Traffic Types
- 17. Benchmarking
- 19. Website Grader For more Info: doteduguru.com/stamats/grader
- 20. Benchmarking Google Analytics Society -> Education -> Colleges & Universities
- 22. Choosing an Analytics Package For more Info: doteduguru.com/stamats/compare
- 23. 10/90 Rule
- 25. Installing Google Analytics For more Info: doteduguru.com/stamats/gabasics
- 26. Installing Google Analytics For more Info: doteduguru.com/stamats/codecheck SiteScan http ://www.sitescanga.com/ WASP http://wasp.immeria.net/
- 29. Google Analytics Profile For more Info: doteduguru.com/stamats/gabasics
- 30. Standardizing Data What’s wrong with this picture?
- 31. Standardizing Data For more Info: doteduguru.com/stamats/filters
- 32. Standardizing Data For more Info on URL Canonicalization: doteduguru.com/stamats/www www.wofford.edu or wofford.edu
- 33. Filter Because you don’t always want everything
- 34. Sub-domain Traffic Filter For more Info: doteduguru.com/stamats/filters
- 35. Including All Domains Traffic Filter For more Info: doteduguru.com/stamats/filters
- 36. Exclude IP Traffic Filter For more Info: doteduguru.com/stamats/filters
- 37. Directory Filter For more Info: doteduguru.com/stamats/filters
- 38. Country Filter For more Info: doteduguru.com/stamats/filters
- 39. Full Referral URL Filter For more Info: doteduguru.com/stamats/filters
- 41. Destination URL Tagging For more Info: doteduguru.com/stamats/urlbuilder http://doteduguru.com/id753-free-destination-url-builder.html?utm_source=stamats&utm_medium=presentation&utm_campaign=conference
- 42. Tracking Links For more Info: doteduguru.com/stamats/tagging
- 43. Tagging Audience Segments For more Info: doteduguru.com/stamats/tagging
- 44. Reports
- 45. Site Search Report For more Info: doteduguru.com/stamats/sitesearch
- 46. Keyword Report
- 47. Content by Title Report
- 49. 404 Error Page Report For more Info: doteduguru.com/stamats/404
- 52. Offline Campaigns For more Info: doteduguru.com/stamats/redirects
- 54. For more Info: doteduguru.com/stamats/emailstats
- 55. For more Info: doteduguru.com/stamats/email
- 56. Blogs For more Info: doteduguru.com/stamats/blogs
- 57. RSS Statistics
- 59. Web Analytics 2.0 For more Info: doteduguru.com/stamats/analytics20
- 63. Social Media For more Info: doteduguru.com/stamats/socialmediaintro doteduguru.com/stamats/socialmediaresearch doteduguru.com/stamats/socialmediamarketing
- 64. Monitor Social Media Growth For more Info: doteduguru.com/stamats/facebook
- 65. Monitor Social Media Growth For more Info: doteduguru.com/stamats/linkedin
- 66. Video Analytics
- 68. RSS and Alerts For more Info: doteduguru.com/stamats/monitor
- 69. Viral Campaigns For more Info: doteduguru.com/stamats/viral
- 70. Web Analytics Rule #1 “Set Goals” #1
- 71. Web Analytics Rule #2 “Always Be Testing” #2
- 72. Web Analytics Rule #3 “Don’t get caught up in the numbers. Look at the TRENDS” #3
- 73. Web Analytics Rule #4 “Setup a reporting schedule and track key metrics” #4
- 75. Kyle James [email_address] doteduguru.com Questions ?