New Media

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jameskrouse

A presentation on leveraging new technologies to build business in new ways for BtoB companies.

Business Technologie

Pear Tree Communications
Marketing Public Relations 2.0

New Media Opportunities

Web Logs
Audio Productions
RSS Output

Advertising

Printed
Magazine
Written
Audience
Articles
Web /
E-newsletter

Advertising

Written
Articles

Web /
Existing
E-Newsletter
Readers
Trends
Advertising

Email Reader
Widgets Feedback
Advertising

Blogging
Email Reference
Updates to Print
Advertising Advertising

New
Blog Web
Readers
Advertising

Podcasts
CDs Print
Advertising

Email
Widgets
Feed Directly from
RSS or Blog
Traceable
Automated

Email
Updates
Feed Directly
List Maintained
Traceable

Just A
Newsletter?
Smaller ‘Bites’
Changeable
Allows Feedback

Blogging

Flexible Input
Linked to Trends
Better Search Engine Pickup
More Informal Links to Design Community

Example:
Cool Hunter
Designer Focused
Blog Site
Flexible

How Do We Get Started?

Small Individual Projects
No Risk to Test Waters
Build Readers
Build Sponsorship Base
Gauge Advertising Interest

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New Media

1. Pear Tree Communications Marketing Public Relations 2.0

2. New Media Opportunities Web Logs Audio Productions RSS Output

3. Advertising Printed Magazine Written Audience Articles Web / E-newsletter Advertising

4. Written Articles Web / Existing E-Newsletter Readers Trends Advertising Email Reader Widgets Feedback Advertising Blogging Email Reference Updates to Print Advertising Advertising New Blog Web Readers Advertising Podcasts CDs Print Advertising

5. Email Widgets Feed Directly from RSS or Blog Traceable Automated

6. Email Updates Feed Directly List Maintained Traceable

7. Just A Newsletter? Smaller ‘Bites’ Changeable Allows Feedback

8. Blogging Flexible Input Linked to Trends Better Search Engine Pickup More Informal Links to Design Community

9. Example: Cool Hunter Designer Focused Blog Site Flexible

10. How Do We Get Started? Small Individual Projects No Risk to Test Waters Build Readers Build Sponsorship Base Gauge Advertising Interest