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WooCommerce training slides
- 2. Agenda • WooCommerce history • Installation and configuration (pages, sample data) • How to set up your shop PootlePress • How to add products
- 3. Agenda (2) • How to set up payment gateways (e.g Paypal) • How set up up tax, shipping and notifications • WooCommerce reports • Customising your store (catalogue page, using woo commerce shortcodes) • 6 top WooCommerce extensions PootlePress
- 4. WooCommerce • Created out of a fork of jigoshop PootlePress • Built by WooThemes • Now the biggest commerce platform (over 2.5m downloads, approx. 70k per week) • Core product is completely free • Business model based on selling extensions (over 100 available)
- 5. Your training website • Go to http://www.pootlepress.com/wc • Download training images PootlePress • username: adminxxx • password: bonkyboo12?
- 6. Getting started • Installation of WooCommerce • Sample data within the download • Pages are created automatically for you • Base pages to be aware of (e.g shop, checkout) • How to change your base pages PootlePress
- 7. Important settings to check PootlePress
- 8. The WooCommerce dashboard PootlePress
- 9. The 4 types of product • The Simple product type covers the vast majority of any products you may sell. Simple products are shipped and have no options. For example, a can of drink. ! • A Grouped product is a collection of related products which can be purchased individually and can only consist of simple products. For example, a simple product for a PS3 could be a grouped product as there are 80GB, 120GB and 200GB variations of that same parent product. ! • An External or Affiliate product is one which you list and describe on your web site, but is sold elsewhere. ! • A Variable product is a product which has several different variations, each of which may have a different SKU, price, stock options etc. For example a t-shirt available in several different colours and/or sizes. PootlePress
- 10. A simple product
- 11. Exercise: add a simple product PootlePress • Add Product Woo Hoodie • Add Product title • Add long description • Add price • Add a sale price (optional) • Add stock management • Add a product image • Publish
- 12. Exercise: add a virtual simple product • Add Product Pootle MP3 PootlePress • Add Product title • Add long description • Add price • Add a product image • Publish
- 13. Exercise: Add 4 more products • Fender Guitar (£1000) 12 in stock • Guitar Amp (£200) 16 in stock • Woo Hoodie (£20) 12 in stock • Apogee Microphone (£100) 12 in stock PootlePress
- 14. Product Categories • Product Categories help you create different sections of your shop so your customers can navigate to the types of product they are interested in e.g. music, clothing • Step 1: Create product categories! • Step 2: Apply categories to products! • Step 3: Add product categories to your navigation (typically either in menus or in sidebar widgets) PootlePress
- 15. Adding product categories to menus PootlePress
- 16. Exercise: Create the following categories ! 1. Music 2. Clothing • Now categorise your products • Now add to your menu PootlePress
- 17. Grouped Products A Grouped product is a collection of related products which can be purchased individually and can only consist of simple products. PootlePress
- 19. Exercise: Grouped Products PootlePress ! • Step1: Create a Parent Product called ‘the best of Pootle’ • Step 2: Add 2 new simple products - you must assign each child product to the parent (found in Linked Products) • Pootle Single 1 (£1) • Pootle Single 2 (£1)
- 20. External and Affiliate Products An External or Affiliate product is one which you list and describe on your web site, but is sold elsewhere. PootlePress
- 22. Exercise: Create an affiliate product Create a Kindle Fire affiliate product from Amazon ! http://www.amazon.co.uk/gp/product/B00CTVTJ4Q/ref=amb_link_180306547_1? ie=UTF8&nav_sdd=aps&pf_rd_m=A3P5ROKL5A1OLE&pf_rd_s=center-1&pf_rd_r=1C1W8ZDY1 CTN4ADP67VR&pf_rd_t=101&pf_rd_p=477426287&pf_rd_i=468294 PootlePress
- 23. Variable Products A Variable product is a product which has several different variations, each of which may have a different image, SKU, price, stock options etc. For example a t-shirt available in several different colours and/or sizes. PootlePress
- 25. Exercise: Variable Products • Variable products have Attributes and Terms • Example = Hoodie PootlePress • Attribute is Size • Terms are small, medium and large
- 26. Exercise: Variable products Create a product with these attributes and terms! Add Woo Hoodie product with the following variations • Size (small, medium, large) • Colour (black, red, grey) • Costs (small=£10, medium=£20, large=£30) PootlePress
- 27. Exercise: Variable products Create a product with these attributes and terms! Add Woo T Shirt product with the following variations • Size (small, medium, large) • Colour (grey, blue, green, black) • Costs (small=£10, medium=£20, large=£30) PootlePress
- 28. Up-sells and cross sells • Up-sells are products which you recommend instead of the currently viewed product • Cross-sells are products which you promote in the cart, based on the current product PootlePress
- 29. Featured products • Featuring a product allows you to show a product in a particular area on your website • This is somewhat theme dependant • However you can show featured products using the in built WooCommerce short codes [featured_products per_page="12" columns="4"] PootlePress
- 31. WooCommerce short codes PootlePress Product shortcodes! [product id="99"] [product sku=“FOO”] Display Multiple product shortcode! [products ids="1, 2, 3, 4, 5"] [products skus="foo, bar, baz" orderby="date" order=“desc"] Products for sale! [sale_products per_page=“12"] For more go to http://docs.woothemes.com/document/woocommerce-shortcodes/
- 33. Exercise: Coupons • Create coupon code Pootle1 PootlePress • £10 off orders • Test by visiting shopping cart
- 34. Shipping options PootlePress • Flat Rate • Free Shipping • International Delivery • Local Delivery • Local Pickup
- 35. Exercise: Shipping • Set up flat rate of £10 per order • Set up free shipping on orders over £100 PootlePress
- 36. How to set up VAT PootlePress
- 37. How to set up your customers My Account Page PootlePress
- 38. Design • There are many WordPress themes that now support WooCommerce (e.g WooThemes, ThemeForest) • You need to use a theme that declares WooCommerce support PootlePress
- 41. Checkout pages • How to customise your checkout pages • How to analyse your checkout drop out rates • How to create distraction free checkout pages PootlePress
- 43. Tweaking your shop • How to alter the base shop page (catalogue) • How to make sure images are not fuzzy • How to alter the order of products PootlePress
- 44. SEO “WooCommerce markup adheres to Schema vocabulary to fully assist your search engine rankings and is, of course written in fully semantic HTML5 markup” PootlePress
- 45. Testing customer orders PootlePress Paypal Sandbox! • Step 1: Set up Sandbox Merchant Account on Paypal • Step 2: Put Merchant Account email into your WooCommerce paypal settings • Step 3: Enable Sandbox mode in WooCommerce checkout settings • Step 4: Place test orders
- 46. PayPal Sandbox • Business Paypal = pootle@pootlepress.co.uk • Buyer paypal = buyer@pootlepress.co.uk PootlePress ! ! !
- 47. 6 Top WooCommerce extensions • WooCommerce Subscriptions PootlePress • Product Add ons • Table rate shipping • Product CSV Import Suite • Product Vendors • Composite Products • Catalogue visibility options
- 48. WooCommerce Subscriptions • Offer products and services that require recurring payments in your WooCommerce Store PootlePress
- 49. Product Add ons Allow your customers to customise your products by adding new options such as input boxes, dropdowns or checkboxes. With the Product Add-ons extension, gift messages, donations, laser engraving and any other product which may require user input in some way is now an option for your customers PootlePress
- 50. Table rate shipping Table rate shipping makes it possible for you to create complex shipping rules for shipping your products all over the world. You can define multiple rates based on the product’s destination, have multiple rates per zone, and add rules based on product weight, number of items, shipping class, and price. PootlePress
- 51. Product CSV Import Suite The Product CSV Import Suite WooCommerce extension lets you import and export products to and from WooCommerce.! You can import hundreds, even thousands, of products using one file. PootlePress
- 52. Product Vendors • The Product Vendors extension for WooCommerce allows you to turn your store into a multi-vendor marketplace (such as Etsy, Ebay or Creative Market). PootlePress
- 53. Composite products • Build dynamic, complex product kits and build-to-order assemblies by compositing existing PootlePress products. • With “Composite Products”, WooCommerce allows you to create sophisticated, dynamic product kits by compositing existing products.
- 54. Catalog Visibility Options • Transform WooCommerce into an online catalog by removing eCommerce functionality PootlePress