10. Measure Redemption The greatest value coupons provide is the data that comes with their use. Understanding whether or not a particular coupon campaign was successful is the only way to improve results in the future. Pay attention to the redemption rates of the different coupon types you offer and compare that with the amount of money spent on each coupon. After enough campaigns, you will start to develop a feeling for: • Which coupons are effective • Which need to be altered to increase redemption rates • Which coupon types are not being used by your customers Testing multiple coupons at once is also helpful. You will be able to come to a conclusion more quickly.
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