1. Printed Electronics - Customer Sourcebook & Routes to Profit
This sourcebook is for those wishing to find customers and create a profitable, fast growing business in
printed electronics wherever they choose to be in the value chain. Of course, one can search printed
electronics on the web but the result is a blizzard of activities and misinformation. Help is needed to make
sense of all this and identify the best customers and strategies for success. There are many profitable
businesses in this sector already and a pattern to where they are in the value chain and in their business
structure. There are lessons to learn from success but also from failure because every year several
players exit the business and even face insolvency. IDTechEx is uniquely positioned to make sense of all
this, because it researches more reports, runs larger conferences and is much better connected than any
other organisation in this space. IDTechEx has carried out consultancy projects on printed electronics
strategy, technology and financial performance for Hewlett Packard, ICI and many of the largest
Japanese chemical and electronics companies and others. It has the inside track. It has never traded at a
loss and, earlier in his career, its chairman Dr Peter Harrop took startup Mars Electronics to $260 million
after which it was sold for $500 million. He shares this hands-on experience of success in electronics in
the pages of this Sourcebook. It explains the emerging printed electronics value chain, with a glossary at
the end to help those unfamiliar with the jargon.
This sourcebook is replete with diagrams and tables clarifying the printed electronics value chain and the
dynamics of how to create profitable fast growing businesses within it. Equally important are the lessons
of failure. For example, every year several organisations leave the Organic Light Emitting Diode or the
organic transistor business and the lessons of this are clarified together with profiles of the businesses
that continue to address organics but with more robust support and positioning. Every year many
companies and research organisations join the business, more than compensating for the exits, but they
tend to use different materials, machinery and/or device structures and many target new applications,
puncturing the old certainties. For instance it is no longer primarily about OLEDs and RFID, screen
printing and improving existing forms of electronics such as television and phones. What are they adding?
Will it succeed? After all, this business is in ferment throughout the value chain. Yesterday's view that it all
ends up as organic electronics has given way to a realisation that inorganic elements and compounds will
remain in the lead for some time and composites and organic/ inorganic layering have a huge future
creating huge opportunities for all forms of material supplier for example, including those providing the
organic chemicals ideal for certain devices. Which organisations and products? Where? Why? It is all
here.
Get your copy of this report @ http://www.reportsnreports.com/reports/23539-printed-electronics-
customer-sourcebook-routes-to-profit.html
Report Details:
Published: July 2012
No. of Pages:199
Price: US$ 3495

2. This Sourcebook is all about companies in printed and potentially printed electronics and every chapter
cites large number of companies to explain what is happening and will happen. The introduction lays out
the printed electronics business and value chain in detail. There is the number of participants by global
region and device type and a detailed table giving sectors of over and under supply in 2009/10 with many
examples of participants. The Sourcebook then looks at market size and which organisations will spend
heavily on printed electronics devices and why. The following chapters take the reader through the value
chain, specifically Chemicals and Prepared Materials, Equipment and then Modules and Finished
Products. Each chapter cites a large number of players, profiles interesting ones and explains the
technical trends in the sector. The Routes to Enduring Profit and Growth are explained next, using the
rules of the marketplace pioneered by Boston Consulting Group, PIMS, IDTechEx and others. That
includes profit V curves, experience curves and other tests and forecasts which are here applied to
printed electronics by IDTechEx with many examples. The next chapter provides Analysis of Fund
Raising and Government Investments in Printed Electronics and the final chapter concerns Routes to
Market and Case Studies - Printed Electronics in Action. Here, this unique Sourcebook lists over 1000
players by activity, including research institutions, out of the 2250 or so out there. Most of the rest are
academic. This database is constantly updated and it extends to slide shows and reports not just contact
details.
Table of Contents
1. EXECUTIVE SUMMARY AND CONCLUSIONS
1.1. Materials will dominate
1.2. The printed electronics value chain
1.3. Over and under supply
1.4. New paradigms need more attention
1.5. Rapid change
1.6. Transistor and memory logjam
1.7. Mismatch of effort and market need
1.8. Which end users will spend heavily on printed electronics?
1.8.1. Consumer packaged goods
1.8.2. Healthcare consumables
1.8.3. Industrial labelling
1.8.4. Toys, gifts and games
1.8.5. Publishing
1.8.6. Advertising and Signage
1.9. Laggards
1.9.1. Lack of awareness
1.10. The universal shakeout
1.11. Vertical integration
1.12. Market Development
1.13. Expert advice
2. INTRODUCTION
2.1. Ambitious giants
2.2. Number of organisations involved
2.3. The printed electronics value chain

3. 2.4. Hybrid printed/ non-printed electronics
2.5. Shortage of informed creative design
3. CHEMICALS AND PREPARED MATERIALS
3.1. Raw materials vs formulations
3.2. The big picture
3.3. Printing technology and applications
3.4. Many chemicals, morphologies and processes
3.5. Huge increase in elements employed
3.6. Fragile OLED chemistry
3.7. Versatile new materials
3.8. Barrier layers
3.9. Relevance to photovoltaics and batteries
3.10. The rapidly changing world of conductive patterns
3.11. Materials will attract the most money - market size
4. EQUIPMENT
4.1. Printing versus not printing
4.2. Printing
4.3. Opportunities for conventional electronic manufacture equipment makers
4.4. Printed electronics largely ignored by silicon chip makers
5. INTEGRATING THE EXPANDING TOOLKIT OF PRINTED COMPONENTS
5.1. Modules/components
5.2. Finished Products
5.3. Packaging/Labeling companies enter Printed Electronics
5.4. Creative design is badly needed
6. ROUTES TO ENDURING PROFIT AND GROWTH
6.1. The breakeven curve
6.2. Type of business
6.3. Methodology of the Strategic Planning Institute
6.3.1. Product positioning is more important than anything
6.3.2. Detailed SRI findings
6.4. Redefining the battleground
6.5. V curve of sustainable profitability with size
6.5.1. Minimum size for enduring profitability
6.6. Setting up a service business is easier
6.6.1. Riding the V
6.7. Experience curves
6.7.1. Care needed
6.7.2. Racing down the experience curve
6.7.3. No guarantees
6.8. Disruptive products?
6.8.1. Case study: A rigid OLED display is not disruptive, flexible OLEDs are
6.9. Effect of competition and market growth rate

4. 6.10. Methodology of Boston Consulting Group
6.11. Optimum position in the value chain
6.12. Lessons of failure
6.13. Lessons of success
7. ANALYSIS OF FUND RAISING AND GOVERNMENT INVESTMENTS IN PRINTED ELECTRONICS
7.1. Private fund raising
7.2. Government investments
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