Consumer insight analysis covering 20 countries globally highlights the key attitudes and behaviors that drive consumers’ yogurt preferences

1. Consumer and Innovation Trends in Yogurt
While yogurt operates in the seemingly predictable commodity space, numerous forces are
driving innovation opportunities in what is actually a highly dynamic category. This brief
outlines the most important consumer and product trends impacting the yogurt category
globally, using Datamonitor’s TrendSights mega-trend framework as a basis to organize the
key themes covered.
Features and benefits
Each section is introduced with a concise SWOT analysis that outlines how each TrendSights
mega-trend can be applied to the yogurt category
Consumer insight analysis covering 20 countries globally highlights the key attitudes and
behaviors that drive consumers’ yogurt preferences
Draw inspiration from numerous case studies and product examples throughout the brief
that showcase best-in-class innovations in yogurt
Your key questions answered
How do Datamonitor’s mega-trends apply specifically to yogurts? How is this likely to evolve
over the next few years?
Where is innovation occurring in the yogurt category and what does it look like?
How are industry players using the online space to more effectively engage with consumers?
To what extent are industry players investing in sustainable packaging initiatives to
reinforce environmental credentials?
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consumer-and-innovation-trends-in-yogurt.html
Highlights
New product opportunities are spurred by an increasing demand for prebiotic yogurts. In
fact, nearly a third of global consumers agree that food and beverage products containing
prebiotics have a high influence on their purchase decisions. Manufacturers should tap into
the market potential of prebiotic yogurts.
Consumers demonstrate a desire to return to a time when life was simpler and less
demanding. Indeed, nearly two-thirds of global consumers said that living a less
complicated life was important to them.

2. Report Details:
Published: June 2012
No. of Pages: 78
Price: Single User License – US$3450 Corporate User License – US$8625
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