The document discusses how students are digital natives who are accustomed to on-demand access to media content through devices they carry. It notes that students are also prolific content creators, uploading over 16 million how-to videos to YouTube. However, school learning has not kept pace and remains structured like television programming. The document argues that schools could easily become more on-demand by leveraging the powerful content creation tools students have and empowering teachers to curate personalized video lessons for students to access individually or in groups. When learning is made personal and shared through video, it can greatly increase student engagement as exemplified by a teacher's video of her choir students that garnered over 50 million views.

1. Learning in the Age
of Digital Media
Presented at SXSWedu 2013

2. James Cross
MediaCore
james@mediacore.com

8. 3

9. 1 Students as content creators

10. how to...

11. how to...
16,000,000+ videos

12. how to...

13. how to clean your room

15. how to play...

16. The most powerful
content creation
tools ever...
In students’ pockets.

17. “ The motivation to share is the driver; technology is just the
enabler. If you offer people the opportunity to produce
and to share, they’ll sometimes take you up on it, even if
they’ve never behaved that way before and even if they’re
”
not as good at it as the pros.
– Clay Shirky
Cognitive Surplus, 2010

19. 2 On-demand learning

20. TV Guide
BBC1 BBC2 ITV C4 C5
5pm News Top Gear News News Wife Swap
The Coronation
6pm Eastenders
Apprentice Street
Friends Simpsons
Family
7pm Mastermind Star Trek
Fortunes
The Sopranos 24
8pm Football The Office Knight Rider Big Brother South Park
9pm News Newsnight News Lost Die Hard

21. School Timetable
Mon Tue Wed Thu Fri
9am Maths English Science PE Music
10am English French PE Maths Science
11am English Science English Maths English
1pm PE French English Science Maths
2pm PE English Science Maths English

24. Students live in an on-demand world.

26. Why isn’t school on-demand?

27. It can be. Easily.

28. The most powerful
content creation
tools ever...
Also in teacher’s hands

30. Connection. Humor. Pace.

31. Learning is personal.
So is video.

32. Teacher as curator.

35. 1:1 learning.
Delivered 1:many.

36. Students’ work:
3
Shared with the world

37. PS22 Chorus,
Staten Island NY

40. Engagement.

41. 50,000,000+ views

42. Relevant. Matter. Shared.

43. James Cross
MediaCore
james@mediacore.com