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8 Product Design Principles to Abide By
1. 8 product design principles to abide by
(explained with gifs that aren’t very funny and quotes you’ve probably already heard)
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2. 1. Pursue simplicity
2. Employ visual hierarchies
3. Consider affordances
4. Use appropriate typography
5. Talk like a human
6. Don’t make people think
7. Design differently for different cultures*
8. Always user test
4. Visually complex interfaces are rated less
beautiful than simpler ones, adding
additional work for the eyes and brain to
decode, store and make sense of the
information.
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5. "Perfection is achieved not when there is
nothing more to add, but when there is
nothing left to take away."
Antoine de Saint-Exupery
10. Visual Hierarchy is a deliberate prioritization of
Visual Weight, enabled by the manipulation of
Visual Relationships, to create
Meaning for users.
11.
12.
13. "Clutter and confusion are failures of design,
not attributes of information." — Edward Tuft
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22. jamieskella&
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Antoine de Saint-Exupery was a famous writer, poet and pioneering aviator, who wrote The Little Prince.
Photoshop as it exists today.
Photoshop for UI designers in the future, thanks to Project Recess.
If your users don’t know where they are or what they’re looking at, it’s because your visual hierarchies aren’t clear enough.
Luke Wroblewski was Chief Design Architect at Yahoo, Lead Interface Designer at eBay and Co-founded of Polar.
Ello has had $5.5 million of investment, promising an ad-free social network, being a Public Benefit Corporation. Yet they lost 50% of their active Oct to Nov alone.
Edward Tuft is an American statistician, Yale professor, and a pioneer in field of data visualisation.
If it looks like you can’t touch something, people will think they can’t.
Flat vs. Skeumorphic
iOS 7 and iOS 6, side-by-side.
4. Use appropriate typography
Is this a comic book, or one of the most profound scientific discoveries of our lifetime? It’s CERN’s live presentation on the discovery of the Higgs Boson.
A common and very unhelpful HP LaserJet error message.
Intuitive = familiar, so don’t cut down potentially great design ideas if it’s not “intuitive” but is quickly learnable.
Rakuten’s Japanese market place is one of the country’s most popular. It lends itself to their risk averse culture, with users requiring great assurances and details – not shiny images and clever one-liners.
Fueling the Standardisation vs Localisation war, Rakuten’s English site completely shifts toward something approachable by Western culture instead of just being a language translation.
On any budget, even none, you can still user test.