1. New York
Los Angeles
An introduction to our services London
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Delhi
2. About Davis & Partners LLC
Davis & Partners is a global collective of allied individuals
and organizations that share services to service the needs of
a growing international client base of world-class brands
Our mission is to leverage both traditional and emerging
media to foster and maintain deeper relationships between
brands and their most important constituents
Sweet spot: Signi cant experience across all media with a
special focus on social marketing and commerce across the
Internet, mobile and experiential media
3. Our value
We’re marketers who deeply understand technology not
technologists that dabble in marketing
We develop innovative programs that keep brands at the
forefront of digital thought leadership
We have worldwide reach balanced with an intimate
partner-run structure the rm’s principals are never more
than a click away from a client in need
We offer a broad range of affordable ready-made solutions
for faster time-to-market and reduced cost of deployment
4. Business areas
Advertising Development/
– Research Infrastructure
– Strategy – DavisSecure Hosting
– Ideation – DCMS Content Tools
– Design/Production – Commerce Enablement
– Media Planning & Buying – SAM Platform for Facebook
– Measurement & Optimization – Mobile Applications
– PR Entertainment
Consultancy – Development
– Media Analysis and Re- – Production
allocation – Representation
– Emerging Media Roadmaps – Media relations
20. Social Media Services
Social media strategy
Ideation, design and production across all major sites
Application development – web and mobile
Twitter campaign management
Social PR
SAM™ rich media Facebook pages
21. SAM stands for Social
Application Manager – D&P’s
system for developing rich
media Facebook fan pages that
look like and perform like
websites
SAM is an affordable, fast way
to create a rich media fan page
featuring full integration with
the visitor’s social graph
23. Premium
Website YouTube
Tiles Channel
Twitter
Pre-Roll
Ads
PR
Blog
Seeding Web
Ads
Experiential
24. compared to other leading platforms
Affordable cafeteria pricing –only pay for what you use
No monthly fees - some platforms charge as much as 5k
No contract or license term – our competitors lock brands in
for 3 years
Easy-to-use content management system for easy updates
Over 20 powerful page elements to choose from to
customize your SAM page
Fast turn-around – most pages built in 10 working days
24-7 support from DavisSecure Hosting Services
Super affordable page hosting - $50 per moth plus video
On-page commerce available
25. modules
Basic Page Shell Events Calendar
Ad Banner Gift Maker
Flash Tile Voting
Poll/Quiz Micro-Donations
Twitter Feed Viewer Content Selector
Rankings/Leader Board Ticket Box Office
Photo Gallery Storefront
HD Video Player
26. Rock Ma a
Objective: Establish brand identity for a production
company that has sold over 100 MM records including 20
number 1 hits as a premiere artist In their own right
Campaign featured a new brand identity, music video, SAM
page and other social media assets
The video starring Miley Cyrus made it's world premiere on
E! On 10/28 and then the following day launched across
major social sites
In rst 3 days the campaign garnered over 200 mm
impressions was covered on MTV, VH1, Billboard, Perez
Hilton, TMZ and other major press outlets, and to date the
video has been seen over one million times and the song is
currently #60 on the iTunes pop charts
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31. OC Tanner
OC Tanner an official US Olympics licensee that supplies
championship rings to athletes retained D&P to develop a
social media campaign for the Vancouver Olympics
D&P a SAM based campaign where Team USA athletes could
ask for votes toward winning an OC Tanner Inspiration ring
to give to their Olympic mentor
The campaign generated over 1 MM votes and 70 million
impressions in 2 weeks and was featured in USA Today,
Sports Illustrated and ESPN making the campaign the most
successful in OC Tanners history
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35. Novell
Novell and D&P are working together to pioneer new ways
of using social media to launch products and use social
networks as CRM
The September 2010 launch of Novell File Manager
combined web marketing, a SAM page on Facebook and
Twitter marketing including D&P’s FollowGrab and
TwitCasting tools
Working with celebrated cartoonist Scott Adams Novell and
D&P created a series of Dilbert cartoons that speak to the
trials and triumphs of le management…
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43. ank you
Obrigado
Dank je wel
Davis & Partners
Danke
(ا)(') &%$ا "!
Gracias
ί
Mahalo