1. Social media allows for online conversations and over 80% of Americans use social media monthly. 2. Businesses are seeing value in social media as those using it more are growing while those using it less are declining. 3. The document provides 5 steps for businesses to successfully use social media: develop a strategy, choose the right tools, listen first, be human and transparent, and engage.

1. Be the Conversation 5 Steps to Success in Social Media Monica Ray www.JAMMediaGroup.net

2. Social Media “Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, video and audio.” -Wikipedia.com

3. Or More Simply Put… “Social Media is People Having Conversations Online” From Marta Kagan, What the F**K is Social Media

4. Over 80%of Americans use Social Media Monthly

6. Gaining Traction

7. We HAVE to Do It*Source: Socialnomics Businesses Are Seeing the Value

8. Businesses That Know How to Use Social Media Are Growing While Those that Don’t Are Declining +18% Uses More Social Media -6% Uses Less Social Media *Source: Socialnomics

9. Businesses that Blog get 55% more web traffic then those that don’t With a Blog No Blog Web Traffic Source: Hubspot

10. “There’s no security on this earth, there’s only opportunity.” -General Douglas MacArthur

11. Is Social Media the Biggest ShiftSince the Industrial Revolution?

12. Pop-Ups Telemarketers TV Commercials Spam Emails Radio Ads “Catchy” Jingles Print Ads

13. I Don’t Want to Be Sold!

14. Outbound Marketing Inbound Marketing

15. Getting Results for Your Business

16. 1. Develop a Strategy 2. Choose the Right Tools 3. Listen First 4. Be Human & Transparent 5. Engage

17. Still wondering if your business should be on social media? Or Likely… It Already Is

18. Be the Discussion