10. A smart phone company launched
their own phone, and blocked
operators from using their own
content decks
(zero phones will released with that
until now)
15. Smart phones were out
distributed out to the market
(most of phones released today
are smartphones)
16. Data connection costs were
minimum, data capping was
present
(UK introduced Q1/2009, other countries to
follow)
17. People won‘t care about
operator decks – why?
Operators can‘t manage the speed of
development that thousands of developers
can generate.
18. People won‘t care about
manufacturer stores – the
mobile internet will be open and
accessible.
Manufacturers working in a closed
environment = like Apple, doesn‘t work.
Developers need freedom.
19. Environment for passionate applications
Wouldn‘t this mean, that finally, the important guy went in the
middle?
Application providers
Manufacturer
USER Passion provider
Content providers
(Lifestyle, games)
Mobile operator
Agencies, enablers, brands
,…
26. Self Central - Vodafone quot;Cyworldquot;
• Vodafone in New Zealand has launched a mobile
social networking service similar to Cyworld
branded Self Central
• Users have rooms and avatars
• Part of Self Central's attraction is a user-
generated content revenue-sharing model similar
to SeeMeTV, but Self Central gives back 20% of
UCG content revenues to original creator
Source: Mobile Monday Amsterdam 24 Sept 007
27. What is mobile?
Communicating?
Music listening?
Browsing?
Gaming? Advertising?
Reading?
Video?
Messaging? Camera?
E-mail?
IM?
Calling?
31. Business models for passionate
applications
• iPhone application developers not making money
• Only few of them are really profitable
• Ad-funded model not generally working
• As of right now, working only locally
32. Business models for passionate
games
Ad-funded model in mobile games doesn‘t really
work yet
33. Operators failing
• 2001 – dial-up prices
• 2004 – kB prices
• 2006 – fixed internet prices
• 2008 – fixed mobile internet prices
• 2009+ - capped mobile internet prices
• 2010 – bundled mobile internet / free mobile
internet?
34. Where‘s the money?
• Mobile games?
• Mobile content?
• Ad-funded content?
• Mobile services?
• Mobile applications? Lifestyle? Usable?
37. Next generation mobile services
Skype
• Skype is the biggest mobile IM and calling service
• Competitors: MSN, Yahoo IM, AOL/ICQ, eBuddy.
38. Next generation mobile services
Social search engines
• Social search engines that find
places / things / events based on not
other people, but your social circle