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Marketing Twitter Strategies

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Jan Ahrensggu
Jan Ahrensggu

This document provides an overview of Twitter and how it can be used for marketing purposes. It defines common Twitter terminology and abbreviations. Guidelines are given for setting up a Twitter profile, designing tweets, searching on Twitter, and measuring the effectiveness of Twitter marketing. The document also discusses example Twitter marketing strategies and social media jobs that utilize platforms like Twitter.

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Marketing via Twitter Marketing in Social MEdia Created by Jan Ahrens [email_address]
Agenda – 9/20 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
twitter overview
Definition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com
Twitter Communication Path ,[object Object],Following
Tweet Example in Mobile Inbox Created by Jan Ahrens jbahrens2002@yahoo.com
Tweet Example Message in Mobile Created by Jan Ahrens jbahrens2002@yahoo.com
Terminology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com
Terms ,[object Object],[object Object],[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com
Twitter Abbreviations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.businessinsider.com/twitter-abbreviations-201-08#ixzz0xrurkdb0
Twitter Commands
History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com
Interesting Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com
Top Twitterholics
Percent Using Twitter to…
Tweeps Engaged in Brands
Tweet Length
Tweets by Day of Week 55 million Tweets per day!
Twitter Statistics in Fortune 100 Global Companies
Twitter Statistics in Fortune 100 Global Companies
Twitter Statistics in Fortune 100 Global Companies
Twitter Statistics in Fortune 100 Global Companies
Twitter Statistics in Fortune 100 Global Companies
Twitter Statistics in Fortune 100 Global Companies
Twitter Statistics in Fortune 100 Global Companies
Twitter Statistics in Fortune 100 Global Companies
Other Microblogging Sites Created by Jan Ahrens jbahrens2002@yahoo.com By Google Can microblog from within social networking sites – Facebook only within site Adds audio, IM & email to microblogging Intra company microblogging
Other Microblogging Sites ,[object Object]
Twitter Strategies & Tactics
Twitter Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Tactics – Gaining Followers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com
Email ,[object Object],[object Object]
Twitter Tactics – Gaining Followers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Tactics – Making $ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Tactics - Misc ,[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com
13 Things to Do On Twitter Besides Tweet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://mashable.com/2009/08/21/13-twitter-tools/ Which ones can a marketer use?
Tweets
Messaging: JetBlue Fun stuff, engaging Keeping you Informed Segments: City – Boston Ethnic – Hispanics Product Features
Tweets Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tweet Content Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tweet Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com
Categorizing Tweets ,[object Object]
Tone ,[object Object],[object Object],[object Object]
Tweets - Frequency ,[object Object],[object Object],[object Object],[object Object],Day 1 – going to start working on social media toolbar analysis Day 2 – looked at 50 commerce websites today Day 3 – saw trends with facebook and twitter Day 4 – smaller companies adapt more quickly Day 5 – check out this book on Amazon
Searching Twitter & Tweets
Twitter Search Confusion ,[object Object],[object Object],[object Object],[object Object]
Twitter Search ,[object Object],[object Object]
Twitter Search Confusion – before ‘Name Results’ ,[object Object],[object Object],[object Object]
Twitter Search Confusion ,[object Object],[object Object]
Twitter Search Confusion ,[object Object],[object Object]
Twitter Search Confusion ,[object Object],[object Object],[object Object]
Search Engines ,[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com
Marketer’s Role ,[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com
Anatomy of a Twitter Page
Anatomy of a Twitter Page Example: Whole Foods ,[object Object],2. Most recent Tweets 3 . Static sidebar with statistics for co
Anatomy of a Twitter Page Example: Whole Foods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Anatomy of a Twitter Page Example: Whole Foods ,[object Object],2. Most recent Tweets Original Tweets (non-responding to others) Additional actions: following, blocking, etc
Anatomy of a Twitter Page Example: Whole Foods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Anatomy of a Twitter Page Example: Whole Foods ,[object Object],[object Object],[object Object],[object Object]
Anatomy of a Twitter Page Example: Whole Foods ,[object Object],[object Object]
A Twitter Account and Page Profile
Twitter Profile - Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Profile - Background ,[object Object],[object Object],[object Object]
Twitter Profile - Photo ,[object Object]
Twitter Profile - Photo ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Profile – Left Sidebar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Profile - Bio ,[object Object],[object Object],[object Object]
Twitter Profile - Location ,[object Object],[object Object],[object Object]
Twitter Profile – Right Sidebar ,[object Object],[object Object]
How to Create a Twitter Account ,[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Create a Twitter Account ,[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to Create a Twitter Account ,[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com ,[object Object],[object Object],[object Object]
More “How To” Help Created by Jan Ahrens jbahrens2002@yahoo.com
Twitter – the rest…
Suppliers ,[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com ,[object Object]
How to Measure Twitter Marketing ,[object Object],[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com
How to Measure Twitter Marketing ,[object Object],Content # Replies # Retweets # New Followers CTRs link Inspirational Quote 12 4 3 1 New Product 4 1 0 0 Content / expertise 15 8 4 2
Measurement Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
Advantages & Disadvantages of Marketing via Twitter/RSS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com
Examples of Twitters - Exercise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com
Social Media Jobs
[object Object],[object Object],[object Object],[object Object],[object Object],Social Media Jobs
References and Additional Reading ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com
Next Week – 9/27 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Marketing Twitter Strategies

Notes de l'éditeur

  1. http://www.edisonresearch.com/twitter_usage_2010.php
  2. http://www.edisonresearch.com/twitter_usage_2010.php http://www.businessinsider.com/everything-you-need-to-know-about-whos-using-twitter-2010-4 http://www.huffingtonpost.com/2010/04/14/twitter-user-statistics-r_n_537992.html
  3. http://www.taranfx.com/twitter-usage-stats-2009-2010
  4. http://www.taranfx.com/twitter-usage-stats-2009-2010
  5. Opinion What I’m doing Entertainment Research / feedback (via questions and surveys) Picture Driving to blog or website Sell – discounts, deals, offer product (sneak peeks) Advertise Combination