Intro presentation to Gamification at Work panel at CHI 2013.

1. Gamification @ Work
Panel

2. Gamification is the
application of game
design principles and
mechanics to non-game
environments.

3. 3
Enterprise
software
runs business
Shop floor to
the top floor
Enterprise to
Individual

4. Can we mix the two?

5. “The opposite of play is not work,
it is depression”
– Brian Sutton-Smith

6. CHI2013 Panel :: Gamification at Work
6
GAMIFICATION TRENDS
Oct 2011
Latest Game Theory: Mixing Work and Play
Sept 2011
Gamification Gets Down to Business
2011 2013

7. CHI2013 Panel :: Gamification at Work
GAMIFICATION TRENDS
2011 2013
Nov 2012
by 2015, 40% of Global 1000 organizations will
use gamification as the primary mechanism to
transform business operations.
by 2014, 80% of current gamified applications
will fail to meet business objectives, primarily
due to poor design

8. CHI2013 Panel :: Gamification at Work 8
MEET OUR PANELISTS
Panelists
 Sebastian Deterding, Hans
Bredow Institute for Media
Research
 Scott Schnaars, Badgeville
Europe
 Mac Smith, Google Inc.
 Erika Webb, Oracle
Moderator
 Janaki Kumar, SAP Labs

9. CHI2013 Panel :: Gamification at Work 9
POSITION STATEMENTS
Enterprise Gamification
 Projects
 Challenges
 Lessons
 Open Questions

10. CHI2013 Panel :: Gamification at Work 10
AUDIENCE PARTICIPATION
 30 minute Q&A
 Questions on notecard
 Twitter #gamificationatwork

11. CHI2013 Panel :: Gamification at Work 11
THANK YOU
Janaki Kumar
@JanakiKumar
gamificationatwork.org