Click here for my online Fastrack Job Search Program: http://jane-anderson.com.au/outplacementservicebrisbane/fastrack-online-job-search-program/ I gave this presentation at the Reinvent Your Career Expos around Australia (Brisbane, Sydney, Melbourne) in 2014. It explains why traditional job search doesn't work and why your need to use branding techniques and marketing skills to get in front of the right people in a tough job market. For speaking, coaching or our online Job Search Program go to www.jane-anderson.com.au

1. © 2013 Jane Anderson
Use Your Personal Brand To
Access the Hidden Job Market

3. 60% of the jobs available are not advertised

4. 1/3 of jobs are filled through referral

5. 40% found their job directly
through networking.

6. This year 800 people will graduate with a
marketing degree
Currently 208 marketing jobs advertised on
Seek

7. Where are all the jobs???

9. 91% of recruiters recruit using online networking and
social media

10. 90’s it was all about the MBA.

11. Now it’s about Reputation, Results and Relevance

13. Level Collateral %
Impact
6 Tailored Resume, Cover Letter , SEO LinkedIn
Profile, Resume Listing and Job Search Strategy +
(PUSH)
100% +
5 Tailored Resume, Cover Letter, SEO LinkedIn (PULL) 70%
4 Tailored Resume, Cover Letter and LinkedIn 40%
3 Tailored Resume and Cover Letter 25%
2 Resume 5%
1 Nothing 0
Black Belt Job Seeker Branding

14. www.jane-anderson.com.au© 2010 Inside Out Training and Coaching
Clients/employers
Overview with
keywords/SEO
Keywords/SEO
Results
Be Easy For a Recruiter to Find You

15. www.jane-anderson.com.au
4 seconds
Linkedin Profile Resume
Blogs
Attire
Ringtone and
Message Bank
Email
address

16. 1.Identify the role
2.Create your collateral
(pull)
3.Approach recruiters
strategically (push)
4.Follow up

17. Phone: (07) 3841 7772
Email: jane@jane-anderson.com.au
Website: www.jane-anderson.com.au
@jane_anderson__