Janette Toral shares 53 ways how social media can be used to engage friends and followers. Platforms mentioned includes LinkedIn, Facebook, Twitter, Flickr, YouTube, Blogs, Google+, Quora, and Instagram.

1. 53
Ways
to
Engage
via
Social
Media
Jane6e
Toral
h6p://www.e-­‐commercephilippines.com

2. Why
Engage?
• Greet
contacts
on
their
special
days.
Personalize
/
add
depth
to
the
relaEonship.
• Subtle
promoEon
– Share
what
you
are
doing
that
gives
a
glimpse
of
your
profession.
• E.g.
“Giving
a
social
media
talk.”
• Security
– E.g.
Let
selected
people
know
what
you
are
up
to
especially
when
traveling
to
foreign
places.
• Build
your
influence
– The
more
people
engage
with
your
content,
your
influence
also
increases.
Useful
in
business
or
current
/
future
profession.

3. 6
Ways
to
Engage
via
LinkedIn
• Keep
your
profile
updated.
• Give
recommendaEons.
• ParEcipate
in
Group
discussions.
(or
create
one)
• Give
tesEmonials.
• Add
applicaEons
(events,
Slideshare,
Bloglink,
Tweets,
etc.)
• Reply
to
interesEng
status
updates.

4. 7
Ways
to
Engage
via
Facebook
Profile
• Post
and
Reply
to
status,
photos,
videos,
links
updates
• Like
an
arEcle
or
share
links
(useful
or
odd)
• ParEcipate
in
Groups
• ParEcipate
in
Pages
• Join
Events
• Chat
with
peers
and
greet
on
special
occasion.
• Create
a
Facebook
Page
for
your
Brand.

5. 4
Ways
to
Engage
via
Foursquare
• Check
in
/
Share
what
you
are
doing
with
photo.
(let
others
know
what
you
like
or
doing
in
that
place.)
• Share
a
Ep
(be6er
if
with
link
to
your
blog
post)
• Follow
/
Create
a
List
(add
your
favorite
spots
and
Eps
to
other
visitors.)
• Follow
/
Create
a
Foursquare
Page
for
Brands
or
PersonaliEes.

6. 7
Ways
to
Engage
via
Twi6er
• Reply
to
or
post
an
opinion
and
interact.
• Tweet
snippets
from
event
talks
and
books.
• Answer
/
ask
quesEons.
• Join
/
organize
meet-­‐ups
• Retweet
other
interesEng
tweets.
(I
use
Klout
and
Paper.li
to
scan
tweets.)
• Follow
or
create
list
to
filter
connecEons
and
content.
• Recognize
followers
who
reply
to
your
tweets
or
retweets.

7. 3
Ways
to
Engage
via
Flickr
• Share
photo
sets
from
events,
places,
occasions.
Describe
photo
and
tag
people.
• Join
Groups.
Comment
on
photos
and
share
via
blog.
• Use
apps
to
share
and
get
photos
(E.g.
Share
photos
via
Tumblr
or
blogs.
Photos
from
Foursquare
check-­‐in)

8. 3
Ways
to
Engage
via
YouTube
• Upload
interesEng
videos
(tutorials,
talks,
performance,
1-­‐minute,
funny
stuff)
• Subscribe,
like,
and
comment
on
other
videos.
• Share
interesEng
videos
through
your
social
network.

9. 6
Ways
to
Engage
via
Blogs
• Comment
on
blogs
(create
profiles
in
Wordpress,
Blogger,
Tumblr
and
use
your
id.)
• Share
interesEng
content.
(I
use
Tumblr
for
photos,
Wordpress
for
hobbies,
and
Blogger
for
work
related
stuff)
• React
on
other
blog
post
by
blogging
about
it.
• Join
wriEng
projects,
blogger
contest
and
promoEons.
• A6end
blogger
events
and
meet-­‐
ups.
• Connect
with
fellow
bloggers
via
social
media
(Facebook
Group,
Twi6er,
etc.)

10. 3
Ways
to
Engage
via
Instagram
• Like
and
comment
on
other
photos.
• Use
Instagram
ediEng
tools
to
make
your
photo
standout
and
share.
• Share
your
photos
(also
to
Twi6er)
with
catchy
descripEon.
Use
hashtags
for
themaEc
groupings
with
others.

11. 6
Ways
to
Engage
via
Facebook
Page
• Status
updates
(sharing
or
asking)
• Photos
/
videos
(group
or
interesEng
stuff)
• Links
(useful
or
odd)
• Minimal
replicaEon
of
your
profile
page.
• Organize
offline
and
online
acEviEes.
• Recognize
your
acEve
followers.

12. 4
Ways
to
Engage
via
Google+
• Use
Circles
to
group
your
contacts.
Share
your
circles
with
others.
• Reply
to
and
post
interesEng
content
(status,
photos,
links).
Share
if
others
can
benefit
from
it.
• Join
acEve
Hangouts
and
interact.
• Create
Google+
Page
for
your
brand.

13. 4
Ways
to
Engage
via
Quora
• Follow
influencers
and
topic
of
interest.
• Reply
and
thank
useful
content
or
comments
posted.
• Post
quesEons
and
be
ready
to
interact.
• Create
topic
that
revolves
around
your
brand.

14. Manage
your
Social
Media
AcEvity
• Have
a
plan
on
what
you
intend
to
disseminate.
– What
do
you
intend
to
achieve?
• Allot
Eme
for
interacEon.
• Have
a
balance
of
sharing
own
content
and
done
by
others.
• Monitor
your
performance.

15. Let’s
connect
h6p://twi6er.com/digitalfilipino