Presentation given by Janette Toral at the Cebu ICT & BPO Conference 2013 last June 5, 2013 (Radisson Blu Cebu).

3. Appeal
to
the
emotion
and
desires.

4. @digitalfilipino
Build
an
“identity”
people
want
to
be
associated
with.

5. Make
people
want
“more”.

6. Spark
“urgency”
–
need
to
act.

7. Give
people
an
opportunity
to
shine
and
show
their
“creatively
unique”
side.

8. Decide
what
you
want
to
be
known
for
and
become
a
powerful
force.
“With
great
power
comes
great
responsibility.”
-­‐
Uncle
Ben
(Spider
Man)

9. #iblog9
Be
consistent.
Be
familiar.
Create
“shared
stories”
with
your
“heroes”
(audience
who
will
also
become
mentors
to
others).

12. Lessons
learned
from
the
book
“Fascinate”
by
Sally
Hogshead.
Twitter:
@digitalfilipino