Presentation made by Janette Toral (sharing personal experience in building communities through blogging) at Philippine Internet Congress & Expo at Mega Trade Conference Center, SM MegaMall, Mandaluyong City last March 10, 2012.

1. Building
a
Community
through
Blogging
Jane3e
Toral
h3p://digientrepreneur.com
h3p://influen;alblogger.net
h3p://bloggingfromhome.com

2. Started
with
DigitalFilipino
back
in
1999.
Blogging
plaEorms
were
not
fully
developed
then.

3. Buiild
a
community
in
2003
for
sustainability
of
advocacies.
h3p://www.digitalfilipinoclub.com

4. DigitalFilipino
Club
Project
Idea
• h3p://www.digitalfilipinoclub.com
• Free
research
reports,
marke;ng
assistance,
referrals,
and
consul;ng.
• Have
individual,
SME,
and
corporate
membership
• Accepts
up
to
100
members.

5. Got
involved
with
blogging
community
with
iBlog
1
onwards.
h3p://www.iblogph.org

6. What
if
you
take
the
leap
of
faith
in
blogging?

10. Top
Ten
Emerging
Influen;al
Blogs
Wri;ng
Project
h3p://www.influen;alblogger.net
Aims
to
put
a
spotlight
on
new
bloggers.

11. Emerging
Influen;al
Blogs
2007
• Personal
• Passion
• Life
• Novelty
List
at
h3p://bit.ly/xbmLeM

12. Emerging
Influen;al
Blogs
for
2008
• Focused
on
what
ma3ers
to
You
than
Me.
• Tells
stories
that
I
may
not
know.
• Blogging
is
serious
business!
– Demanding
(coverage
and
depth)
– Model
(business
or
otherwise)
– Mul;media
Full
list
at
h3p://bit.ly/Awuhll

13. Emerging
Influen;al
Blogs
for
2009
• Masa
–
real
people
– No
longer
to
be
looked
at
as
an
eli;st
ac;vity
– Various
economic
class
• Ageless
– From
teenager
to
lolo
• Community
spirit
– Ac;ve
players
Full
list
at
h3p://bit.ly/z6iWAF

14. Observa;ons
on
2010
blogs
• Passion
• Iden;ty
–
brand
building
• Individuals
rather
than
groups
• Community
builders
• Profession
Full
list
at
h3p://bit.ly/a8K7pB

15. Observa;on
on
2011
blogs
• Girl
power.
• Trust
built
over
;me.
• Communi;es
ma3er.
• Beyond
“I
scratch
your
back.
You
scratch
mine.”
Full
list
at
h3p://bit.ly/qr5YB6

17. Can
I
make
money
by
crea;ng
an
online
community?

18. Benefits

19. It
is
all
about
karma..
Create
opportuni;es
that
will
benefit
other
bloggers.

20. Example
of
Blogger-­‐turn-­‐Entrepreneur
Journey

21. Learned
to
create
new
niche:
Train
people
to
work
from
home
www.homebasedelite.com

22. Plan
your
community
building
through
blogging
journey
Source:
Business
Model
Genera;on
book
–
h3p://businessmodelgenera;on.com

23. Factors
to
consider.
Source:
Business
Model
Genera;on
book
–
h3p://businessmodelgenera;on.com

24. Source:
Business
Model
Genera;on
book
–
h3p://businessmodelgenera;on.com

25. DigitalFilipino
Start-­‐Up
100
Project
Business
Model
Canvas
Online
bootcamp
Experienced
Personal
DigitalFilipino
Successful
prac;;oners
as
rela;onship
Members
as
entrepreneurs
mentors.
mentors
/
angel
Angel
investor
wan;ng
to
investors
recruitment
Minimal
switch
to
Hands-­‐on
angel
bureaucracy
investor.
investors.
Interna;onal
incubators.
People
wan;ng
Virtual-­‐friendly
Personal
support
for
their
Funding
E-­‐Learning
technopreneur
network
plaEorm.
venture.
Prospect
E-­‐Learning
screening
plaEorm
Webinar
plaEorm
Minimum
of
1%
share
or
Mentoring
sessions
P100,000
successful
referral
investor
fee.
Nego;a;ons

26. HomeBasedElite.com
Project
Business
Model
Canvas
Marke;ng;
Learn
prac;cal
Mentoring;
On-­‐
DTI,
BPAP,
Entrepreneurs
Genng
skills
with
no
demand
online
CCAP,
re;rees,
exploring
new
projects;
loca;on
tutorials;
OFW
business
areas.
Maintenance;
constraints.
community
organiza;ons,
financial,
Training
Stay-­‐at-­‐home
delivery.
Get
project
training,
virtual
Moms
/
Dad
opportuni;es.
communi;es,
wan;ng
to
earn
GoNegosyo.
Online
/
offline
from
home.
E-­‐Learning
Provide
expert
advice
as
briefing;
Website;
Social
Professionals
Project
needed.
media
wan;ng
to
management
outsource
Marke;ng
Training
Domain
name
Subscrip;on
(40%);
per
Web
hos;ng
skill
training
(30%);
Jobs
Webinar
plaEorm
(30%)
Website

27. Blog
Network
Opera;ons
Business
Model
Canvas
Blogger
management.
Professional
One-­‐on-­‐one.
Bloggers
as
Bloggers
wan;ng
bloggers.
content
to
mone;ze
their
publishers.
Adver;ser
blog.
pitches.
Honors
non-­‐
disclosure.
DigitalFilipino
Adver;sers
Club
members
Recruitment.
wan;ng
No
contractor
as
adver;sers
exposure
in
blogs
rela;onship
Social
network.
without
handling
Coordinator
with
bloggers.
Events.
one-­‐on-­‐one
E-­‐mail.
rela;onship.
Presence
in
No
minimum
payout
Website.
social
required.
Mobile.
networking
Telecommunica;on
cost.
Commission
fee
per
blog
post
done.
Payout
fees.
Coordinator
fee.
Marke;ng
to
adver;sers
and
bloggers.

28. Blogging
ahead
Blogging
from
Home
book

29. Will
you
embark
on
this
adventure
or
not?

30. h3p://slideshare.net/jane3etoral

31. Let’s
connect:
h3p://twi3er.com/digitalfilipino