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E-­‐Commerce	
  Law	
  Lobbying	
  Lessons	
  
                 Learned	
  

Star6ng	
  a	
  policy	
  advocacy	
  movement!	
  
    (e.g.	
  Data	
  Privacy	
  Philippines)	
  

                 JaneBe	
  Toral	
  
            hBp://digitalfilipino.com	
  
Some	
  notes	
  to	
  remember:	
  
•    Bill	
  must	
  pass	
  Senate	
  and	
  House.	
  
•    Bicameral	
  conference.	
  
•    Ra6fied	
  by	
  both	
  Houses.	
  
•    Signed	
  by	
  President.	
  
•    Only	
  3	
  years	
  per	
  term.	
  
      –  Otherwise,	
  back	
  to	
  square	
  1.	
  
Lobbying	
  for	
  legisla6ons	
  requires	
  
  a	
  movement	
  to	
  be	
  created.	
  
“Fight	
  injus6ce”	
  

E.g.	
  “We	
  can’t	
  do	
  e-­‐commerce!”	
  (1997)	
  
Pitch:	
  “We	
  want	
  SMEs,	
  individuals	
  to	
  accept	
  payments	
  online	
  and	
  do	
  
business.”	
  
Injus6ce:	
  	
  
“Our	
  data	
  is	
  not	
  protected	
  and	
  abused”.	
  
                         Pitch:	
  
      “We	
  want	
  en66es	
  to	
  respect	
  our	
  data.	
  
          Make	
  violators	
  accountable!”	
  
(1)  Find	
  passionate	
  people	
  
                                             (stakeholders,	
  beneficiaries)	
  

                                        (2)	
  Spark	
  conversa:on	
  (discussion	
  
                                        groups,	
  face-­‐to-­‐face	
  forums)	
  
(3)	
  Lower	
  entry	
  barriers	
  




(4)	
  Powerful	
  iden66es	
  
(emblems)	
  
Checklist	
  
•  Look	
  for	
  vic6ms	
  of	
  data	
  privacy	
  viola6on.	
  
•  Provide	
  venue	
  to	
  share	
  experiences	
  and	
  
   discuss	
  how	
  data	
  can	
  be	
  protected.	
  
•  Create	
  an	
  organiza6on	
  who	
  can	
  file	
  data	
  
   privacy	
  complaints	
  (DTI	
  DAO	
  #8),	
  call	
  aBen6on	
  
   of	
  companies	
  who	
  don’t	
  have	
  secure	
  data	
  
   privacy	
  guidelines.	
  
•  Develop	
  an	
  advocacy	
  campaign	
  –	
  “Respect	
  my	
  
   data”.	
  
“Don’t	
  ask	
  what	
  the	
  DOST	
  Secretary	
  can	
  do	
  
for	
  you.	
  Talk	
  to	
  your	
  legislators.	
  Otherwise,	
  
  you	
  get	
  what	
  you	
  deserve.	
  You	
  get	
  what	
  
                        you	
  worked	
  for.”	
  

                 -­‐ 	
  Dr.	
  William	
  Padolina	
  
           (former	
  Department	
  of	
  Science	
  and	
  
                 Technology	
  Secretary)	
  
(5)	
  Create	
  rockstar	
  advocates	
  (include	
  them	
  in	
  the	
  group)	
  
Iden6fy	
  Rockstars	
  
•  Government	
  agencies	
  and	
  departments	
  whose	
  
   mandate,	
  part	
  of	
  it,	
  is	
  protect	
  the	
  consumer	
  
   (that	
  includes	
  their	
  informa6on).	
  
•  CommiBees	
  in	
  Legisla6ve	
  bodies	
  who	
  protects	
  
   the	
  consumer.	
  (almost	
  all	
  are	
  into	
  this)	
  
•  Consumer	
  protec6on	
  advocates.	
  
(6)	
  Shared	
  ownership	
  
-­‐ 	
  Not	
  limited	
  in	
  Metro	
  
Manila	
  
-­‐ 	
  For	
  PICS,	
  we	
  did	
  not	
  put	
  
chapters,	
  we	
  work	
  with	
  
provincial	
  organiza6ons	
  
Partnerships	
  
•  Look	
  for	
  organiza6ons	
  who	
  share	
  similar	
  
   beliefs	
  and	
  work	
  together	
  to	
  create	
  data	
  
   privacy	
  awareness	
  and	
  be	
  vigilant	
  in	
  
   monitoring	
  abuses.	
  
(7)	
  Live	
  offline.	
  Live	
  
online.	
  

“One	
  Internet	
  Day”	
  first	
  
happened	
  in	
  year	
  2000	
  
at	
  Senate	
  and	
  House	
  of	
  
Representa6ves,	
  Cebu,	
  
Davao.	
  
Organize	
  Forums	
  
•  Events,	
  talks,	
  webinars	
  where	
  knowledge	
  can	
  
   be	
  imparted	
  on:	
  
   –  Teach	
  companies	
  on	
  how	
  to	
  create	
  systems	
  and	
  
      business	
  process	
  with	
  privacy	
  protec6on	
  included	
  
      in	
  design.	
  
   –  How	
  can	
  consumers	
  protect	
  their	
  data	
  and	
  file	
  
      complaints	
  if	
  abused.	
  
(8)	
  Empower	
  
people	
  with	
  
knowledge	
  

(9)	
  Inspira6onal	
  
leadership	
  
ALL	
  or	
  Nothing	
  
Spread	
  the	
  word	
  
•    Website	
  
•    Social	
  media	
  
•    Reports	
  
•    Books	
  
(10)	
  GET	
  RESULTS.	
  	
  

E-­‐Commerce	
  Law	
  was	
  realized	
  last	
  June	
  
14,	
  2000.	
  Its	
  Implemen6ng	
  Rules	
  and	
  
Regula6ons	
  was	
  electronically	
  signed	
  
last	
  July	
  13,	
  2000	
  at	
  Government	
  
Informa6on	
  Infrastructure	
  Conference.	
  

Former	
  President	
  Joseph	
  Estrada	
  
issued	
  electronic	
  memo	
  to	
  all	
  
government	
  agencies.	
  
Lobby	
  
•  Push	
  for	
  a	
  data	
  privacy	
  legisla6on	
  backed	
  with	
  
   research	
  and	
  online	
  /	
  offline	
  signature	
  
   campaign	
  support	
  for	
  it.	
  
hBp://digitalfilipinoclub.com	
  
Crea6ng	
  a	
  Lobbying	
  Ac6on	
  Plan	
  

   Build	
  support	
  base,	
  conduct	
  research	
  
        and	
  consulta6on,	
  legisla6ve	
  
            rela6onship	
  and	
  support.	
  
Source:	
  Business	
  Model	
  Genera6on	
  book	
  –	
  hBp://businessmodelgenera6on.com	
  
Source:	
  Business	
  Model	
  Genera6on	
  book	
  –	
  hBp://businessmodelgenera6on.com	
  
Data	
  Privacy	
  Philippines	
                          Business	
  Model	
  Canvas	
  



 Dept	
  of	
  Trade	
     Ar6cles,	
  whitepaper,	
      Lobby	
  for	
  the	
                                               Internet	
  users	
  
 and	
  Industry	
         videos	
  to	
  educate.	
     passage	
  of	
  Data	
  
                                                          Privacy	
  Bill	
  
                                                                                             Personal	
                       who	
  submit	
  
                           Complaint	
  handling	
                                           rela6onship.	
                   personal	
  data.	
  
 Bureau	
  of	
                                           Document	
  and	
  
 Products	
  &	
           Legisla6ve	
  lobbying	
       report	
  data	
  privacy	
                                         Companies	
  who	
  
                                                          viola6on	
  for	
  
 Standards	
               Talks,	
  forums,	
            complainants.	
                                                     get	
  personal	
  data	
  
                           training	
                                                                                         through	
  promos	
  
 Consumer	
                                               Call	
  the	
  aBen6on	
  of	
                                      or	
  sales.	
  
 associa6ons	
                                            companies	
  who	
  
                                                          have	
  ques6onable	
                1.	
  Website	
  
                           Website	
                      data	
  privacy	
                    -­‐ Complaint	
                CommiBee	
  on	
  
 Retailers,	
              Lawyers	
                      prac6ces.	
                          submission	
                   Trade,	
  
                           Lobbyists	
  
 marke6ng,	
               Book	
  produc6on	
                                                 -­‐ 	
  Best	
  prac6ces	
     Informa6on	
  
                                                          Educate	
  on	
  data	
  
 sales	
                   Report	
  produc6on	
          privacy	
  best	
                    -­‐ 	
  Webinars	
             Technology,	
  
 associa6ons	
                                            prac6ces.	
                          2.	
  Forum	
  talks	
         Cons6tu6on.	
  

          Website	
  (development	
  and	
                                                Site	
  membership	
  –	
  P500	
  per	
  
          update)	
                                                                       member.	
  	
  
          Team	
  support	
  
          Book	
  /	
  report	
  produc6on	
                                              Grants,	
  ex-­‐deal,	
  sponsorship	
  
Lobbying	
  for	
  a	
  legisla6on	
  requires	
  
commitment,	
  passion,	
  persistence.	
  
                All	
  or	
  nothing.	
  
Workshop	
  proper	
  




                                                      Discrimina6on	
       Agrarian	
  reform	
  




W-­‐Fi	
  for	
  State	
  Colleges	
  




                                          Na6onwide	
  smoking	
  ban	
     Mining	
  regula6on	
  
Let’s	
  connect:	
  

hBp://twiBer.com/digitalfilipino	
  
hBp://slideshare.net/janeBetoral	
  

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Creating a Policy Advocacy Movement

  • 1. E-­‐Commerce  Law  Lobbying  Lessons   Learned   Star6ng  a  policy  advocacy  movement!   (e.g.  Data  Privacy  Philippines)   JaneBe  Toral   hBp://digitalfilipino.com  
  • 2. Some  notes  to  remember:   •  Bill  must  pass  Senate  and  House.   •  Bicameral  conference.   •  Ra6fied  by  both  Houses.   •  Signed  by  President.   •  Only  3  years  per  term.   –  Otherwise,  back  to  square  1.  
  • 3. Lobbying  for  legisla6ons  requires   a  movement  to  be  created.  
  • 4. “Fight  injus6ce”   E.g.  “We  can’t  do  e-­‐commerce!”  (1997)   Pitch:  “We  want  SMEs,  individuals  to  accept  payments  online  and  do   business.”  
  • 5. Injus6ce:     “Our  data  is  not  protected  and  abused”.   Pitch:   “We  want  en66es  to  respect  our  data.   Make  violators  accountable!”  
  • 6. (1)  Find  passionate  people   (stakeholders,  beneficiaries)   (2)  Spark  conversa:on  (discussion   groups,  face-­‐to-­‐face  forums)   (3)  Lower  entry  barriers   (4)  Powerful  iden66es   (emblems)  
  • 7. Checklist   •  Look  for  vic6ms  of  data  privacy  viola6on.   •  Provide  venue  to  share  experiences  and   discuss  how  data  can  be  protected.   •  Create  an  organiza6on  who  can  file  data   privacy  complaints  (DTI  DAO  #8),  call  aBen6on   of  companies  who  don’t  have  secure  data   privacy  guidelines.   •  Develop  an  advocacy  campaign  –  “Respect  my   data”.  
  • 8. “Don’t  ask  what  the  DOST  Secretary  can  do   for  you.  Talk  to  your  legislators.  Otherwise,   you  get  what  you  deserve.  You  get  what   you  worked  for.”   -­‐   Dr.  William  Padolina   (former  Department  of  Science  and   Technology  Secretary)  
  • 9. (5)  Create  rockstar  advocates  (include  them  in  the  group)  
  • 10. Iden6fy  Rockstars   •  Government  agencies  and  departments  whose   mandate,  part  of  it,  is  protect  the  consumer   (that  includes  their  informa6on).   •  CommiBees  in  Legisla6ve  bodies  who  protects   the  consumer.  (almost  all  are  into  this)   •  Consumer  protec6on  advocates.  
  • 11. (6)  Shared  ownership   -­‐   Not  limited  in  Metro   Manila   -­‐   For  PICS,  we  did  not  put   chapters,  we  work  with   provincial  organiza6ons  
  • 12. Partnerships   •  Look  for  organiza6ons  who  share  similar   beliefs  and  work  together  to  create  data   privacy  awareness  and  be  vigilant  in   monitoring  abuses.  
  • 13. (7)  Live  offline.  Live   online.   “One  Internet  Day”  first   happened  in  year  2000   at  Senate  and  House  of   Representa6ves,  Cebu,   Davao.  
  • 14. Organize  Forums   •  Events,  talks,  webinars  where  knowledge  can   be  imparted  on:   –  Teach  companies  on  how  to  create  systems  and   business  process  with  privacy  protec6on  included   in  design.   –  How  can  consumers  protect  their  data  and  file   complaints  if  abused.  
  • 15. (8)  Empower   people  with   knowledge   (9)  Inspira6onal   leadership   ALL  or  Nothing  
  • 16. Spread  the  word   •  Website   •  Social  media   •  Reports   •  Books  
  • 17. (10)  GET  RESULTS.     E-­‐Commerce  Law  was  realized  last  June   14,  2000.  Its  Implemen6ng  Rules  and   Regula6ons  was  electronically  signed   last  July  13,  2000  at  Government   Informa6on  Infrastructure  Conference.   Former  President  Joseph  Estrada   issued  electronic  memo  to  all   government  agencies.  
  • 18. Lobby   •  Push  for  a  data  privacy  legisla6on  backed  with   research  and  online  /  offline  signature   campaign  support  for  it.  
  • 20. Crea6ng  a  Lobbying  Ac6on  Plan   Build  support  base,  conduct  research   and  consulta6on,  legisla6ve   rela6onship  and  support.  
  • 21. Source:  Business  Model  Genera6on  book  –  hBp://businessmodelgenera6on.com  
  • 22. Source:  Business  Model  Genera6on  book  –  hBp://businessmodelgenera6on.com  
  • 23. Data  Privacy  Philippines   Business  Model  Canvas   Dept  of  Trade   Ar6cles,  whitepaper,   Lobby  for  the   Internet  users   and  Industry   videos  to  educate.   passage  of  Data   Privacy  Bill   Personal   who  submit   Complaint  handling   rela6onship.   personal  data.   Bureau  of   Document  and   Products  &   Legisla6ve  lobbying   report  data  privacy   Companies  who   viola6on  for   Standards   Talks,  forums,   complainants.   get  personal  data   training   through  promos   Consumer   Call  the  aBen6on  of   or  sales.   associa6ons   companies  who   have  ques6onable   1.  Website   Website   data  privacy   -­‐ Complaint   CommiBee  on   Retailers,   Lawyers   prac6ces.   submission   Trade,   Lobbyists   marke6ng,   Book  produc6on   -­‐   Best  prac6ces   Informa6on   Educate  on  data   sales   Report  produc6on   privacy  best   -­‐   Webinars   Technology,   associa6ons   prac6ces.   2.  Forum  talks   Cons6tu6on.   Website  (development  and   Site  membership  –  P500  per   update)   member.     Team  support   Book  /  report  produc6on   Grants,  ex-­‐deal,  sponsorship  
  • 24. Lobbying  for  a  legisla6on  requires   commitment,  passion,  persistence.   All  or  nothing.  
  • 25. Workshop  proper   Discrimina6on   Agrarian  reform   W-­‐Fi  for  State  Colleges   Na6onwide  smoking  ban   Mining  regula6on