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HOW TO MAXIMIZE SOCIAL
MEDIA TOOLS
Janette Toral
http://digitalfilipino.com
#DIGITALFILIPINO
Twitter:
@digitalfilipino
Facebook:
digitalfilipino
Hashtag:
#digitalfilipino
Marketing content across customer
lifecycle
1. Contact
2. Connection
3. Conversation
4. Consideration
5. Consumption
6. Community
Reference:
http://www.marketingprofs.com/articles/
2013/10245/managing-marketing-content-
across-the-customer-lifecycle
#1 SHARE YOUR
PASSION. USE IT TO
BENEFIT OTHERS.
Tweet this!
@digitalfilipino
Porter Gale FUNNEL TEST
E-Commerce Education
Sweet Spot
Empower individuals with e-commerce wisdom and skills they can use
in sustaining business, advocacy, achieve better quality of life.
– Janette Toral
Change
People
#2: BECOME A DIGITAL
INFLUENCER.
You are not a leader when you
don’t have influence and
followers.
Tweet this!
@digitalfilipino
BLOGGING VS. SOCIAL
MEDIA
Popularity vs. Influence
BLOGGING MATURES
• Have a voice
• Build influence
• Expand network
• Earn online
• Fairness wins
• Gain recognition
• Mainstream
• Change agent
• Social media mastery
• Relevance
BLOGGING WILL
BE MORE
COMPETITIVE.
Medium.com as a powerful
blogging platform.
#3 GET LOYAL
FOLLOWERS, FANS,
CUSTOMERS.
Tweet this!
@digitalfilipino
Social media will back-up
your search engine
ranking.
(especially when your site
is down and your social
media channel has
complimentary content.)
Engage with the community offline
BE A THOUGHT
LEADER
#4 DON’T BE AFRAID
TO FAIL, QUIT, START
ALL OVER AGAIN.
Tweet this!
@digitalfilipino
SUCCESS
• S-imple
• U-nexpected
• C-oncrete
• C-redible
• E-motional
• S-tories
#5 USE THE “REBEL” IN
YOU. LEAD AND THINK
DIFFERENTLY.
Tweet this!
@digitalfilipino
BE A ROCKSTAR
OR BE THE KING OR
QUEEN?
CAN YOU BE A
ROCKSTAR AND THE
KING OR QUEEN AT THE
SAME TIME?
Emphasis on Mobile Commerce
• Take advantage of
mobile growth.
• Quick lifecycle
Diversity wins
WHAT’S YOUR
PASSION, INTENTION,
AND PURPOSE?
Twitter:
@digitalfilipino
Facebook:
digitalfilipino

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