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Ratings and Reviews for Business 101

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Janette Toral
Janette Toral

This gives an overview on the various ratings and reviews social media websites. This was presented by Janette Toral in her webinar series.

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Ra#ngs  and  Reviews  for  Business   Jane3e  Toral  
Online  consumers  are  now  media   Real-­‐#me  streams   Real-­‐#me  search   Real-­‐#me  expecta#ons  
TV   PRINT   POS   CRM   digital   digital   digital   digital   All  channels  will  be  digital  
TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   All  channels  will  be  social   We  don’t  believe  in  hypes..     (we  trust  friends  more)  
Ra#ngs  and  Reviews  101   •  Consumers  trust  consumer  opinions  more   compared  to  TV  and  printed  ads.  
Using  Ra#ngs  and  Reviews  for  Business   •  Cost  effec#ve  form  of  social  marke#ng.   •  Make  sure  lis#ng  is  up  to  date  and  has   relevant  keywords.   •  Respond  to  nega#ve  feedback.  
h3p://www.jupitersuites.com.ph  
Ra#ngs  and  Reviews  E#que3e   •  Be  wary  on  paid  reviews.   •  Don’t  argue  with  a  disappointed  customer.  
Encourage  Reviews   •  Organize  contests  to  encourage  people  to   share  their  experiences,  photos,  videos,  and   reviews.   •  Take  advantage  of  loca#on-­‐based  services.  
Write  Reviews   •  Post  it  on  your  blog   •  Visit  ra#ngs  and  reviews  site  to  promote  the   review  you  have  wri3en.  
Thank  you!   Slides  will  be  posted  at     h3p://www.slideshare.net/jane3etoral  

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Ratings and Reviews for Business 101

  • 1. Ra#ngs  and  Reviews  for  Business   Jane3e  Toral  
  • 2. Online  consumers  are  now  media   Real-­‐#me  streams   Real-­‐#me  search   Real-­‐#me  expecta#ons  
  • 3.
  • 4. TV   PRINT   POS   CRM   digital   digital   digital   digital   All  channels  will  be  digital  
  • 5. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   All  channels  will  be  social   We  don’t  believe  in  hypes..     (we  trust  friends  more)  
  • 6. Ra#ngs  and  Reviews  101   •  Consumers  trust  consumer  opinions  more   compared  to  TV  and  printed  ads.  
  • 7. Using  Ra#ngs  and  Reviews  for  Business   •  Cost  effec#ve  form  of  social  marke#ng.   •  Make  sure  lis#ng  is  up  to  date  and  has   relevant  keywords.   •  Respond  to  nega#ve  feedback.  
  • 8.
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  • 17.
  • 18.
  • 19. Ra#ngs  and  Reviews  E#que3e   •  Be  wary  on  paid  reviews.   •  Don’t  argue  with  a  disappointed  customer.  
  • 20. Encourage  Reviews   •  Organize  contests  to  encourage  people  to   share  their  experiences,  photos,  videos,  and   reviews.   •  Take  advantage  of  loca#on-­‐based  services.  
  • 21. Write  Reviews   •  Post  it  on  your  blog   •  Visit  ra#ngs  and  reviews  site  to  promote  the   review  you  have  wri3en.  
  • 22. Thank  you!   Slides  will  be  posted  at     h3p://www.slideshare.net/jane3etoral