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Social	
  Media	
  Responsibility:	
  A	
  
Perspec6ve	
  (Using	
  Social	
  Media	
  in	
  
 Lobbying	
  for	
  E-­‐Commerce	
  Law	
  &	
  
     Figh6ng	
  BaFles	
  Online)	
  

               JaneFe	
  Toral	
  
          hFp://digitalfilipino.com	
  
Social	
  Media	
  BaFle	
  #1	
  Forums	
  

     Responsibility:	
  Don’t	
  debate	
  with	
  a	
  close-­‐minded	
  person.	
  
                  Influence	
  the	
  observers	
  instead.	
  

Lesson:	
  No	
  one	
  can	
  hurt	
  you	
  without	
  your	
  permission.	
  Break	
  the	
  
                                       6es	
  if	
  needed.	
  

         Your	
  online	
  behavior	
  can	
  make	
  or	
  break	
  your	
  career.	
  	
  
Social	
  Media	
  BaFle	
  #2:	
  Public	
  
            Betrayal	
  of	
  Friends	
  
 Lesson:	
  You	
  can	
  tell	
  a	
  real	
  friend	
  by	
  how	
  they	
  respond	
  to	
  
             your	
  success,	
  rather	
  than	
  your	
  failures.	
  

 Lesson:	
  Save	
  the	
  friendship.	
  Confront	
  issues	
  immediately.	
  
“There	
  are	
  no	
  permanent	
  friends	
  but	
  permanent	
  interest.”	
  
Social	
  Media	
  BaFle	
  #3:	
  
              Misrepresenta6on	
  
   Responsibility:	
  Get	
  your	
  facts	
  straight.	
  Don’t	
  judge.	
  

Lesson:	
  There	
  is	
  no	
  such	
  thing	
  as	
  construc6ve	
  cri6cism.	
  	
  

 Use	
  -­‐	
  “Here’s	
  my	
  understanding.	
  Did	
  I	
  miss	
  anything?	
  
Social	
  Media	
  BaFle	
  #4:	
  Cross	
  the	
  line	
  

                        Lesson:	
  Take	
  a	
  stand.	
  

               Bear	
  consequence	
  for	
  your	
  ac6on.	
  

                         Keep	
  reaching	
  out.	
  
Using	
  Social	
  Media	
  in	
  Lobbying	
  
   for	
  the	
  E-­‐Commerce	
  Law	
  
Fight	
  injus6ce	
  

We	
  can’t	
  do	
  e-­‐commerce!	
  
(1)  Find	
  passionate	
  people	
  
                                             (stakeholders,	
  beneficiaries)	
  

                                        (2)	
  Spark	
  conversa:on	
  (discussion	
  
                                        groups,	
  face-­‐to-­‐face	
  forums)	
  
(3)	
  Lower	
  entry	
  barriers	
  




(4)	
  Powerful	
  iden66es	
  
“Don’t	
  ask	
  what	
  the	
  DOST	
  Secretary	
  can	
  do	
  
for	
  you.	
  Talk	
  to	
  your	
  legislators.	
  Otherwise,	
  
  you	
  get	
  what	
  you	
  deserve.	
  You	
  get	
  what	
  
                        you	
  worked	
  for.”	
  

                 -­‐ 	
  Dr.	
  William	
  Padolina	
  
           (former	
  Department	
  of	
  Science	
  and	
  
                 Technology	
  Secretary)	
  
(5)	
  Create	
  rockstar	
  advocates	
  (include	
  them	
  in	
  the	
  group)	
  
(6)	
  Shared	
  ownership	
  
-­‐ Not	
  limited	
  in	
  Metro	
  
Manila	
  
(7)	
  Live	
  offline	
  
Live	
  online	
  
(8)	
  Empower	
  
people	
  with	
  
knowledge	
  

(9)	
  Inspira6onal	
  
leadership	
  
ALL	
  or	
  Nothing	
  
(10)	
  GET	
  RESULTS	
  
hFp://e-­‐commercephilippines.com	
  
Using	
  Social	
  Media	
  for	
  Advocacy	
  
            Web	
  1.0	
  –	
  2.0	
  

   It	
  is	
  all	
  about	
  people	
  –	
  not	
  technology.	
  

 Your	
  reality	
  is	
  shaped	
  by	
  your	
  experience.	
  
Digital	
  Footprint	
  

  Your	
  stories	
  and	
  ac6ons	
  are	
  recorded	
  online.	
  

What	
  kind	
  of	
  an	
  influencer	
  are	
  you	
  going	
  to	
  be?	
  
Let’s	
  connect:	
  

hFp://twiFer.com/digitalfilipino	
  
hFp://slideshare.net/janeFetoral	
  

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Social Media Responsibility: A Perspective

  • 1. Social  Media  Responsibility:  A   Perspec6ve  (Using  Social  Media  in   Lobbying  for  E-­‐Commerce  Law  &   Figh6ng  BaFles  Online)   JaneFe  Toral   hFp://digitalfilipino.com  
  • 2. Social  Media  BaFle  #1  Forums   Responsibility:  Don’t  debate  with  a  close-­‐minded  person.   Influence  the  observers  instead.   Lesson:  No  one  can  hurt  you  without  your  permission.  Break  the   6es  if  needed.   Your  online  behavior  can  make  or  break  your  career.    
  • 3. Social  Media  BaFle  #2:  Public   Betrayal  of  Friends   Lesson:  You  can  tell  a  real  friend  by  how  they  respond  to   your  success,  rather  than  your  failures.   Lesson:  Save  the  friendship.  Confront  issues  immediately.   “There  are  no  permanent  friends  but  permanent  interest.”  
  • 4. Social  Media  BaFle  #3:   Misrepresenta6on   Responsibility:  Get  your  facts  straight.  Don’t  judge.   Lesson:  There  is  no  such  thing  as  construc6ve  cri6cism.     Use  -­‐  “Here’s  my  understanding.  Did  I  miss  anything?  
  • 5. Social  Media  BaFle  #4:  Cross  the  line   Lesson:  Take  a  stand.   Bear  consequence  for  your  ac6on.   Keep  reaching  out.  
  • 6. Using  Social  Media  in  Lobbying   for  the  E-­‐Commerce  Law  
  • 7. Fight  injus6ce   We  can’t  do  e-­‐commerce!  
  • 8. (1)  Find  passionate  people   (stakeholders,  beneficiaries)   (2)  Spark  conversa:on  (discussion   groups,  face-­‐to-­‐face  forums)   (3)  Lower  entry  barriers   (4)  Powerful  iden66es  
  • 9. “Don’t  ask  what  the  DOST  Secretary  can  do   for  you.  Talk  to  your  legislators.  Otherwise,   you  get  what  you  deserve.  You  get  what   you  worked  for.”   -­‐   Dr.  William  Padolina   (former  Department  of  Science  and   Technology  Secretary)  
  • 10. (5)  Create  rockstar  advocates  (include  them  in  the  group)  
  • 11. (6)  Shared  ownership   -­‐ Not  limited  in  Metro   Manila  
  • 12. (7)  Live  offline   Live  online  
  • 13. (8)  Empower   people  with   knowledge   (9)  Inspira6onal   leadership   ALL  or  Nothing  
  • 16. Using  Social  Media  for  Advocacy   Web  1.0  –  2.0   It  is  all  about  people  –  not  technology.   Your  reality  is  shaped  by  your  experience.  
  • 17. Digital  Footprint   Your  stories  and  ac6ons  are  recorded  online.   What  kind  of  an  influencer  are  you  going  to  be?