Discussed main challenges for online engagement, how to get involved in Web 2.0, and how to transform a democratic nation to “government with the people”.
This was presented by Janette Toral during the FutureGov event at Pan Pacific Manila.
Web 2.0 Driving Government Transparency through Citizen Engagement
1. Web
2.0
Driving
Government
Transparency
through
Ci;zen
Engagement
Jane?e
Toral
DigitalFilipino.com
SearchProfileIndex.com
4thMediaCorp.com
2. What
are
the
main
challenges
for
online
engagement?
3. Internet
Search
emerges
as
the
top
online
ac;vity.
Ac#vi#es
showing
significant
increase
at
95%
confidence
levels
Base:
Past
month
Internet
users
aged
10+
across
Na#onal
Urban
Philippines
Source:
Yahoo!-‐Nielsen
Net
Index
2010
18. Anchored
on
a
social
media
policy
Source:
h?p://www.hubspot.com/social-‐media-‐5-‐pack/
19. How
to
transform
a
democra;c
na;on
to
“government
with
the
people”?
20.
21.
22. Dialogue
on
E-‐Government
• RA
8792
E-‐Commerce
Law
mandates:
– Accept
the
crea;on,
filing,
or
reten;on
of
such
documents.
– Issue
permits,
licenses,
approval
in
electronic
form.
– Require
and/or
accept
payments
in
electronic
form.
– transact
the
government
business
and/or
perform
governmental
func;ons
using
electronic
commerce,
and
for
the
purpose,
are
authorized
to
adopt
and
promulgate,
a`er
appropriate
public
hearing…
23.
24. Social
media
is
changing
the
rules
of
engagement
Base:
Past
month
Internet
users
aged
10+
across
Na7onal
Urban
Philippines
Source:
Yahoo!-‐Nielsen
Net
Index
2010
Do
you
know
what
people
say
about
you?
25. Building
Tribes
• Tell
a
story
• Lead
a
movement
– Who
are
you
upsecng?
– Who
are
you
leading?
– Challenge
the
status
quo
– Establish
a
culture.
• Connect
a
tribe
• Everyone
is
important.
– Who
are
you
connec;ng?
– Being
a
leader
gives
you
– Stage
1
to
5
charisma.
• Life
sucks
• Make
change
• My
life
sucks
• I’m
great
– Commit
• We’re
great
• Life
is
great
26. •
Bring
out
the
best
in
others.
•
Get
recognized.
•
Outperform.
•
Overcome
life's
challenges.
•
Enjoy
beVer
health.
•
Be
a
top
choice
(win
life's
popularity
contests:
job,
rela#onship,
friendship).
The
Likeability
Factor
by
Tim
Sanders
27. Building
Power
and
Influence
• Pick
a
niche
• Share
what
you
know
• Be
different
and
stand
out
• Forge
alliances
• Be
featured
• Appear
in
search
engine
results
28.
29.
30. Lessons
learned
• Not
a
one
;me
effort
– Web
presence
and
compe;;on
tracking
(monthly
if
possible)
– On
our
end,
this
gave
birth
to
h?p://www.searchprofileindex.com
• Be
real
–
not
canned
• Experiment
(TEFCAS
by
Tony
Buzan)
31. TV
PRINT
POS
CRM
digital
digital
digital
digital
All
channels
will
be
digital
32. TV
PRINT
POS
CRM
digital
digital
digital
digital
social
social
social
social
All
channels
will
be
social
We
don’t
believe
in
hypes..
(we
trust
friends
more)
33. TV
PRINT
POS
CRM
digital
digital
digital
digital
social
social
social
social
game
game
game
game
Grabs
a?en;on..
WOW!
34. TV
PRINT
POS
CRM
digital
digital
digital
digital
social
social
social
social
game
game
game
game
mobile
mobile
mobile
mobile
Be
Useful
35.
36. A
successful
Web
2.0
• People
will
search
for
you.
• People
will
write
about
you.
• People
will
share
you.
37.
You
as
the
Person
You
as
the
Product
/
Service
You
as
a
Company
38. Know
and
manage
exactly
who
you*
are
on
the
Internet
h?p://www.SearchProfileIndex.com
email:
jane?e@searchprofileindex.com