Location Based Services - Intro Keynote zum 2. LBMAberlin

•

2 likes•2,647 views

Übersicht zum Status Quo von Location Based Services in Deutschland 2013. Keynote im Rahmen des #lbmaberlin von http://www.janheinemann.com & http://www.janhendriksenf.de

Business Technology

Location Based Services by Jan-Hendrik Senf & Jan Heinemann

Almost everything is a location What is a Location Based Service?

Location Based Services in Germany What‘s out there?

Die wichtigsten Location Based Services Google Local & Yelp (bzw. Qype)

Foursquare Social local mobile for every kind of business

Foursquare A lot of potential
‣>30 million users
‣1 million businesses
‣40 million venues
‣3 billion check-ins

Foursquare Business Features
‣Control your location /
branding
‣Create Specials
‣Push Updates
‣Create Events
‣Insights through Analytics

Foursquare What happened to business development

Location Based Services Numbers & Questions
‣51% aller mobilen Telefone sind Smartphones (Comscore 2013)
‣49% der Smartphone Nutzer sind Always on (TNS Infratest 2013)
‣82% der Smartphone Nutzer haben lokale Informationen gesucht -
80% sind daraufhin aktiv geworden (Google 2012)
‣42% suchen mind. 1x pro Woche nach lokalen Informationen -
14% täglich (Google 2012)
Also trotz absoluter Relevanz für den Nutzer - Warum hebt das
Thema Location Based nicht ab?
Was kann unternommen, werden um das Thema signiﬁkant
voranzubringen?

Thank You! Did you check-in?
Jan-Hendrik Senf
http://www.janhendriksenf.de
@_SENF_
&
Jan Heinemann
http://www.janheinemann.com
@jankbx

Quellen:
Image Slide 1 - Foursquare
Image Slide 2 - Screenshot of Berlin http://www.sightsmap.com/
Images Slide 3 - Studie der Bayrischen Landeszentrale für neue Medien http://www.goldmedia.com/publikationen/studien/info/article/studie-zu-location-based-
services.html
Video Slide 4 - http://www.youtube.com/watch?v=ESd_mEo2p4c
Image Slide 5 - Google Local / Yelp
Image Slide 6 - Foursquare
Image Slide 7 - Foursquare for Businesses
Image Slide 8 - Foursquare
Image Slide 9 - Foursquare Android App
Image Slide 10 - Facebook & Twitter Web Apps
Image Slide 11 - Foursquare
Image Slide 12 - Foursquare
Numbers Slide 13 - http://www.tns-infratest.com/presse/presseinformation.asp?prID=3195, http://www.comscore.com/ger/Insights/
Presentations_and_Whitepapers/2013/2013_Future_in_Focus_Digitales_Deutschland, http://services.google.com/fh/ﬁles/blogs/
our_mobile_planet_germany_de.pdf

Recently uploaded

Kalyan Call Girl 98350*37198 Call Girls in Escort service book now

ranineha57744

Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING

pr788182

An Investor Pitch Deck is a brief presentation, often created using PowerPoint, used to provide your audience with a quick overview of your cannabis business plan. You will also use your pitch deck during face-to-face or online meetings with your partners and co-founders. We offer a '70% ready to go' professional Cannabis Edibles Investor Pitch Deck Template. The template is completely open and editable, and all you have to do is add your company information. https://cannabusinessplans.com/product/cannabis-investor-pitch-deck-template-edibles/

New 2024 Cannabis Edibles Investor Pitch Deck Template

CannaBusinessPlans

Welcome to my Personal Brand Exploration Presentation! In this engaging and insightful presentation, I take you on a journey to discover the essence of my professional identity as a digital marketer. Through a blend of visual storytelling and strategic insights, I showcase the key elements that define my personal brand and highlight my unique value proposition in the digital marketing realm. In this presentation, you will: Gain an understanding of the objectives and significance of personal branding in the digital age. Explore the core values, strengths, and passions that shape my professional persona. Witness the creative process behind developing a cohesive visual identity and brand narrative. Learn how I leverage my skills, experiences, and aspirations to create meaningful connections with my audience and stakeholders. Discover the strategic approach I take in aligning my personal brand with industry trends, market demands, and future career goals. Whether you're a fellow digital marketer, a potential employer, or simply curious about the power of personal branding, this presentation offers valuable insights and inspiration. Join me as we delve into the world of personal branding and unlock the potential of crafting a compelling professional identity in today's competitive landscape.

Uneak White's Personal Brand Exploration Presentation

uneakwhite

PARK STREET CALL WATTSAPP 98274,61493 THE MOST BEAUTIFUL INDEPENDENT ESCORT CALL GIRL SERVICE Kolkata WE ARE PROVIDING GENUINE CALL GIRL SERVICE I AM A a NATURAL BRUNETTES, SLIM BODY, NATURAL LONG HAIR AND ALL TYPE OF HAIR IS A NATURAL BRUNETTE IN THE MOST BEAUTIFUL INDEPENDENT ESCORT GIRL I AM A NATURAL BRUNETTE WITH ROOM AND HOTEL AND A NATURAL BRUNETTE WITH A BODY MADE FOR SIN AND ALL TYPE OF ME ALL THE TIME I SEND YOU A HAIR, VERY SOCIABLE AND FUNNY, READY TO ENTERTAIN TO ENTERTAIN U AND MAKE FORGET ABOUT TO GET ENTERTAIN U AND MAKE FORGET ABOUT ALL THE PROBLEMS. LET'S HAVE A WONDERFUL TIME TOGETHER AND FORGET ABOUT EVERYTHING ALL TYPE SERVICE ENJOYMENT SAFE AND SECURE IN CALL OUT CALL HOME AND HOTEL ANYTIME AVAILABLE AND ALL TYPE SERVICE ENJOYMENT

PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now

kapoorjyoti4444

Dr. Admir Softic_ presentation_Green Club_ENG.pdf

Admir Softic

Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING

pr788182

Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165

meghakumariji156

30-minute NetSpeed Nuggets virtual session focused on using Storytelling, Purpose, Action, Relationships, and Kudos (SPARK) to design and deliver engaging virtual training. Use stories to frame key learning points. Explain a clear purpose for each activity. Make your virtual training action-oriented, build relationships to increase engagement, and create a positive learning environment with kudos.

Putting the SPARK into Virtual Training.pptx

Cynthia Clay

Arti Languages Pre Seed Teaser Deck 2024.pdf

will854175

Chennai Low price 80022//12248 call girl 100% TRUSTED independent call girl We are Providing :- ● – Private independent collage Going girls . ● – independent Models . ● – House Wife’s . ● – Private Independent House Wife’s ● – Corporate M.N.C Working Profiles . ● – Call Center Girls . ● – Live Band Girls . ●- Foreigners & Many More . Service type: 1.In call 2.out call 3. full Lip to Lip kiss 4.69 5.b-job without Condom 6. Hard Core sex & Much More. 7 Body to Body Touch 8 Kissing 9 Sucking Boobs and More 10 Enjoy by Hand 11 Relax By Oral 12 Sex with Happy Ending • In Call and Out Call Service • 3* 5* 7* Hotels Service • 24 Hours Available • Indian, Russian, Punjabi, Kashmiri Escorts • Real Models, College Girls, House Wife, Also Available • Short Time and Full Time Service Available • Hygienic Full AC Neat and Clean Rooms Avail. In Hotel 24 hours • Daily Escorts Staff Available • Minimum to Maximum Range Available.c al

Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...

pujan9679

Organizational Transformation Lead with Culture

Seta Wicaksana

Mckinsey foundation level Handbook for Viewing

Nauman Safdar

Marel Q1 2024 Investor Presentation from May 8, 2024

Marel

Pre Engineered Building Manufacturers Hyderabad.pptx

Roofing Contractor

Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING

pr788182

Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available

pr788182

Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...

pujan9679

How to Get Started in Social Media for Art League City

Eric T. Tung

QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx

DitasDelaCruz

Recently uploaded (20)

Kalyan Call Girl 98350*37198 Call Girls in Escort service book now

Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING

New 2024 Cannabis Edibles Investor Pitch Deck Template

Uneak White's Personal Brand Exploration Presentation

PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now

Dr. Admir Softic_ presentation_Green Club_ENG.pdf

Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING

Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165

Putting the SPARK into Virtual Training.pptx

Arti Languages Pre Seed Teaser Deck 2024.pdf

Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...

Organizational Transformation Lead with Culture

Mckinsey foundation level Handbook for Viewing

Marel Q1 2024 Investor Presentation from May 8, 2024

Pre Engineered Building Manufacturers Hyderabad.pptx

Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING

Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available

Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...

How to Get Started in Social Media for Art League City

QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx

Featured

https://www.hubspot.com/state-of-marketing · Scaling relationships and proving ROI · Social media is the place for search, sales, and service · Authentic influencer partnerships fuel brand growth · The strongest connections happen via call, click, chat, and camera. · Time saved with AI leads to more creative work · Seeking: A single source of truth · TLDR; Get on social, try AI, and align your systems. · More human marketing, powered by robots

2024 State of Marketing Report – by Hubspot

Marius Sescu

ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!

Everything You Need To Know About ChatGPT

Expeed Software

Product Design Trends in 2024 | Teenage Engineerings

Pixeldarts

Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

How Race, Age and Gender Shape Attitudes Towards Mental Health

ThinkNow

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

marketingartwork

Skeleton Culture Code

Skeleton Technologies

PEPSICO Presentation to CAGNY Conference Feb 2024

Neil Kimberley

Content Methodology: A Best Practices Report (Webinar)

contently

How to Prepare For a Successful Job Search for 2024

Albert Qian

A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

Social Media Marketing Trends 2024 // The Global Indie Insights

Kurio // The Social Media Age(ncy)

The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

Search Engine Journal

From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

5 Public speaking tips from TED - Visualized summary

SpeakerHub

Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

ChatGPT and the Future of Work - Clark Boyd

Clark Boyd

Getting into the tech field. what next

Tessa Mero

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Lily Ray

How to have difficult conversations

Rajiv Jayarajah, MAppComm, ACC

Introduction to Data Science

Christy Abraham Joy

Time Management & Productivity - Best Practices

Vit Horky

The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

The six step guide to practical project management

MindGenius

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

RachelPearson36

Featured (20)

2024 State of Marketing Report – by Hubspot

Everything You Need To Know About ChatGPT

Product Design Trends in 2024 | Teenage Engineerings

How Race, Age and Gender Shape Attitudes Towards Mental Health

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

Skeleton Culture Code

PEPSICO Presentation to CAGNY Conference Feb 2024

Content Methodology: A Best Practices Report (Webinar)

How to Prepare For a Successful Job Search for 2024

Social Media Marketing Trends 2024 // The Global Indie Insights

Trends In Paid Search: Navigating The Digital Landscape In 2024

5 Public speaking tips from TED - Visualized summary

ChatGPT and the Future of Work - Clark Boyd

Getting into the tech field. what next

Google's Just Not That Into You: Understanding Core Updates & Search Intent

How to have difficult conversations

Introduction to Data Science

Time Management & Productivity - Best Practices

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Location Based Services - Intro Keynote zum 2. LBMAberlin

1. Location Based Services by Jan-Hendrik Senf & Jan Heinemann

2. Almost everything is a location What is a Location Based Service?

3. Location Based Services in Germany What‘s out there?

4. Touch and Travel Location Based Service

5. Die wichtigsten Location Based Services Google Local & Yelp (bzw. Qype)

6. Foursquare Social local mobile for every kind of business

7. Foursquare A lot of potential ‣>30 million users ‣1 million businesses ‣40 million venues ‣3 billion check-ins

8. Foursquare Business Features ‣Control your location / branding ‣Create Specials ‣Push Updates ‣Create Events ‣Insights through Analytics

9. Foursquare Check it out & Check in

10. Foursquare Sharing is caring

11. Foursquare Powerful API & Apps

12. Foursquare What happened to business development

13. Location Based Services Numbers & Questions ‣51% aller mobilen Telefone sind Smartphones (Comscore 2013) ‣49% der Smartphone Nutzer sind Always on (TNS Infratest 2013) ‣82% der Smartphone Nutzer haben lokale Informationen gesucht - 80% sind daraufhin aktiv geworden (Google 2012) ‣42% suchen mind. 1x pro Woche nach lokalen Informationen - 14% täglich (Google 2012) Also trotz absoluter Relevanz für den Nutzer - Warum hebt das Thema Location Based nicht ab? Was kann unternommen, werden um das Thema signiﬁkant voranzubringen?

14. Thank You! Did you check-in? Jan-Hendrik Senf http://www.janhendriksenf.de @_SENF_ & Jan Heinemann http://www.janheinemann.com @jankbx

15. Quellen: Image Slide 1 - Foursquare Image Slide 2 - Screenshot of Berlin http://www.sightsmap.com/ Images Slide 3 - Studie der Bayrischen Landeszentrale für neue Medien http://www.goldmedia.com/publikationen/studien/info/article/studie-zu-location-based- services.html Video Slide 4 - http://www.youtube.com/watch?v=ESd_mEo2p4c Image Slide 5 - Google Local / Yelp Image Slide 6 - Foursquare Image Slide 7 - Foursquare for Businesses Image Slide 8 - Foursquare Image Slide 9 - Foursquare Android App Image Slide 10 - Facebook & Twitter Web Apps Image Slide 11 - Foursquare Image Slide 12 - Foursquare Numbers Slide 13 - http://www.tns-infratest.com/presse/presseinformation.asp?prID=3195, http://www.comscore.com/ger/Insights/ Presentations_and_Whitepapers/2013/2013_Future_in_Focus_Digitales_Deutschland, http://services.google.com/fh/ﬁles/blogs/ our_mobile_planet_germany_de.pdf

Location Based Services - Intro Keynote zum 2. LBMAberlin

Recommended

Recommended

More Related Content

Recently uploaded

Recently uploaded (20)

Featured

Featured (20)

Location Based Services - Intro Keynote zum 2. LBMAberlin