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FY10 Marketing Objectives & Strategies ,[object Object],Drive Consumption ,[object Object],of Readiness,[object Object],Build Strong Commitment to Readiness,[object Object]
Execution Plan –Drive Consumption,[object Object],2,[object Object]
Execution Plan –Build Strong Commitment,[object Object],3,[object Object]
FY10 Field Marketing Focus, Strategies & Programs,[object Object],Drive Consumption,[object Object],Current Situation:,[object Object],[object Object]
Strong focus on Individual Contributor communications;  Limited focus on People Manager Communication
Program gaps need to be filled (locally) to provide a complete set of Readiness offerings Build Strong Commitment,[object Object],Goals & Objectives:,[object Object],[object Object]
Drive Recommended Training
Execute Key Initiatives
Drive SMSG Readiness Program AdoptionStrategies & Programs,[object Object],Required Training,[object Object],[object Object],Recommended Training,[object Object],[object Object],Key Initiatives,[object Object],[object Object]
Role Guide
Launch ReadinessSMSGR Program Adoption,[object Object],[object Object]
Front Row Access Measures of Success:,[object Object],[object Object]
Fast Start 97%
# Front Row Access Events
X Campaigns Recommended and Program Adoption,[object Object]
Drive Consumption,[object Object],6,[object Object]
Drive Consumption,[object Object],7,[object Object]
Execution Plan* – FastStart FY10,[object Object],8,[object Object],*Current plan of record May 7, 2009,[object Object]
Drive Consumption,[object Object],9,[object Object]
Drive Consumption,[object Object],10,[object Object]
Drive Consumption,[object Object],11,[object Object]
Drive Consumption,[object Object],12,[object Object]
FY10 Execution Plan –Front Row Access ,[object Object],13,[object Object]
FY10 Execution Plan –Front Row Access, cont.  ,[object Object],14,[object Object]

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Marketing Communications Planning Template

Notes de l'éditeur

  1. Drive Awareness of Microsoft being a Learning Organization“A learning organization is a group of people who continually expand their capacity to create and achieve the results they want, who constantly transforms the systems and environments in which they operate, where personal and collective aspirations are in sync, and where they leverage on the learning's of each other. “