The document outlines marketing objectives and strategies for fiscal year 2010 to drive consumption of readiness training and build strong commitment to readiness at SMSG. The goals are to drive completion of required and recommended training, execute key initiatives like Fast Start and role guides, and drive adoption of the SMSG readiness program. Strategies include targeted communications and programs for both individual contributors and people managers, requiring completion of core training, and measuring success through metrics like training completion rates and number of front row access events held.