21. Unity
• Principle of Design concerned with
bringing together a composition with similar
units.
• If your composition was using wavy lines and
organic shapes you would stay with those
types of lines and not put in geometric
shapes.
26. Variety
• Principle of Design concerned with difference
or contrast.
An artwork which makes use of many different hues,
values, textures, and shapes would reflect the artist's
use of variety.
31. Emphasis
The principle of design that makes one part
of a work dominant over the other parts.
That dominant part is called the
“Focal Point”.
The Focal Point is the first part of the work
to attract the viewers attention.
35. Rhythm / Movement
• Rhythm is the principle of design that deals
with creating the illusion of movement.
• Rhythm is a movement in which some
elements recur regularly and cause the eyes to
move through the art work. Like a dance, the
piece will have a flow of objects that will seem
to have a rhythm like the beat of music.
Movement is a visual flow through the
composition.
36. Movement
Nude Descending a Staircase
by Marcel Duchamp
Captures the feeling
of movement that occurs
when someone
is walking down the
stairs.
41. Movement
Iconic Beauty
Note the movement
that draws your eye
Into the center of the
rose.
Golden Mean
42. Symmetry or Balance
• Principle of design concerned with equalizing the
visual forces or elements in the work of art.
• The types of balance are:
– Symmetry or Formal Balance
– Asymmetry or Informal Balance
– Radial Balance
44. Pattern
• Pattern- The repetition of elements in a
recognizable organization. This repletion
creates rhythm in the piece.
• Examples of Pattern are found in fabric
designs, wallpaper, bed spreads.
54. Proportion
• The principle of art concerned with the size
relationship of one part to another.
• If you have ever tried to draw a human figure and
realized that the head was too big or small
compared to the rest of the body, you were
already using the principle of proportion.
55. Spatial Proportion
Christina’s World
By
Andrew Wyeth
Used to illustrate spatial distance between objects
particularly in a landscape. Girl is much larger than the
distant house.
56. Proportion
Artist can change
the actual proportion
at any time. In this
work by Michelangelo,
he made Mary much larger
than the body of Jesus.
If Mary could stand up, she
would be about nine feet
tall! He did this so that
she wouldn’t look crushed
by
the weight of the body.
The Pieta by
Michelangelo
57. Proportion
Note the spatial
proportion of the
fence in the
foreground
and the barn in the
background
Cantelever Barn
Cades Cove
Gt. Smokey Mts., NC
59. Proportion
Note size of people near and far.
Such differences add interest to the photograph.
60. Unity Variety Rhythm / Movement Symmetry / Balance
Pattern Framing Odd numbers Proportion
Emphasis
How many principles
of design to you see
In this photograph?
