1. Research on:
How Popular is Nasi Katok
among the UniBridge Students
AMAL ZAIMAH
ADI KHAIRUN NORINSAN
SITI NURJANNAH
MOHAMMAD HAFIZ
NORAFIQAH

2. Introduction
Objective:
To know “How popular is Nasi Katok among
the UniBridge Students.”
Brief history:
- Most countries have signature food
- Including Brunei – Nasi Katok is the famous
Bruneian dish nowadays
- Nasi Katok consists of hot rice, sambal and a
piece of chicken

3. • What makes the dish so special is not the dish
itself but the story behind it
• Customers who love to search for midnight
meal will literally knock the doors of a food
outlet and get the owner out of the bed
• This is where it starts as ‘katok’ means knock
and ‘nasi’ means rice
• So, there you have it, “KNOCK FOR THE RICE!”

4. • Now, branches of Nasi Katok Stalls were set
up, found everywhere in Brunei
• Examples of Nasi Katok – Nasi Katok Mama,
Nasi Katok Kaka, Nasi Katok Jerudong, Nasi
Katok Jangsak etc
• In short, Nasi Katok is the most easily
available meal in Brunei

5. How many males choose to eat Nasi
Katok?

6. How many females choose to eat Nasi
Katok?

8. Choice of Sambal
0
10
20
30
40
50
60
70
SambalBiasa SambalPedas SambalCampur
P
e
r
c
e
n
t
a
g
e
.
o
f
p
e
o
p
l
e
Type of Sambal
Male
Female

9. Special Requests
0 20 40 60 80
More sambal
Typeof chicken
No special requests
Percentageof people
T
y
p
e
o
f
r
e
q
u
e
s
t
s
Female
Male

10. Graph showing the reasons why
people buy Nasi Katok

11. Graph showing the reasons why
people buy Nasi Katok

12. Recommendation
• Diversification of Nasi Katok to set their stall
apart from others.
- A bigger proportion of chicken
- Varieties of sambal recipes. (e.g. spicy and
non-spicy.)
- Different recipes of chicken, not solely
depending on fried chicken.
- More types of sambal. (e.g. Sambal tahai,
anchovies and chili paste)

13. Conclusion
• In conclusion, we found out that the majority
of the UniBridge students do like eating Nasi
Katok.
• Through the survey, we can conclude that
people love to eat Nasi Katok due to 4
important factors:

14. • 1. Cheap price
2. Accessibility (strategic location,
near to homes)
3. No time for cooking
4. Craving
• Nasi Katok is a business that is easy
to get into and therefore
competitions are also high. However,
it is also a short way to get profitable
income

15. How popular is Nasi Katok among
Unibridge students
Gender :
Male – 16
Female – 39
Eat Nasi Katok?
Male : Yes – 15
No – 1
Female : Yes – 37
No – 2
Favourite Nasi Katok?
Male : Nasi Katok Mama – 7
Nasi Katok Kaka – 2
Nasi Katok Klasik – 1
Nasi Katok Jerudong – 3
Rimba,Side road – 1
Nasi Katok Bonda – 1
Female : Nasi Katok Mama – 23
Nasi Katok Kaka – 8
Nasi Katok Expo perumahan Lambak
Kanan – 1
Mamih – 2
Amsara – 2
Ke Boy – 1

16. When do you usually buy Nasi
Katok?
Male : Morning – 0
Afternoon – 6
Evening – 6
Midnight – 3
Female : Morning – 0
Afternoon – 17
Evening – 15
Midnight – 5
How much Nasi Katok do you usually
buy for yourself at one time?
Male : One – 8
Two – 6
Three – 1
Female : One – 32
Two – 5
Three – 0

17. Why do you buy Nasi Katok?
Male :
Accessible – 2
Cheap – 10
No time for cooking – 3
Female : Accessible – 4
Cheap – 17
No time for cooking – 14
Craving – 2
Do you buy nasi katok with :
Male : Sambal biasa – 4
Sambal pedas – 2
Sambal campur – 9
No sambal – 0
Female : Sambal biasa – 15
Sambal pedas – 14
Sambal campur – 8
No sambal – 0

18. Do you make special requests upon
purchasing the Nasi Katok?
Male : More sambal – 8
Type of chicken – 7
Female : More sambal – 11
Type of chicken – 25
No – 1
Is there room for improvements for the product
of Nasi Katok?
( Quality of Sambal )
More sambal,secukup rasa,spicier,less oil,more
pusu,more sweet,less fluid.
( Type of Nasi )
More variety of rice e.g fried rice,secukup
masak,no nasi karas,nasi merah,nasi
local,nasi lemak,nasi ayam,nasi laila,nasi
kampong,beras pulut.
( Chicken )
Bigger,more ayam in the nasi katok,ayam masak
merah,isi,halal?,BBQ chix,more bulky,ayam
KFC,crispy chicken,spicier chicken,crunchier.