15. CTR - CLICK THROUGH RATE
The CTR (Click Through Rate) for an ad is defined as the number of clicks
on an ad divided by the number of times the ad is shown (impressions),
expressed as a percentage.
1
16. For example, if a banner ad was delivered 100 times (100 impressions)
and received 1 click then the CTR would be 1%.
CTR - CLICK THROUGH RATE1
17. 2 KEYWORD RELEVANCE
Keyword relevancy refers to how relevant, or important, certain keywords
or phrases are to each page of your website ( landing page )
30. Cost Per Mile
(CPM) is when advertisers pay for exposure of their ad to a specific audience.
"Per mille" means per thousand impressions, or loads of an advertisement.
31. Cost Per Mile
Impression is a measure of the number of
times an ad is displayed. Each time the ad
displays it is counted as 1 impression