A few of the interesting slides presented at the SDP Global Summit 2011.

1. SDP Global Summit Highlights
SDP Global Summit
20th-22nd September 2011
www.alanquayle.com/blog
© 2011 Alan Quayle Business and Service Development

2. Structure
• Jose Valles, BlueVia
o Best of the current API recipe
• Michel Burger, Vodafone
o Web Services oriented model for SDP, important step beyond SOA, prescient
architecture
• Medhat Amer, CIO Mobily
o Sound advice on making an SDP project a success
• Abdeljalil Boularab, STC
o Impact of SDP is across all services and they are generating 100M Euro per year in new
revenue and savings
• Shira Levine, Infonetics
o SDP is all about the services
• Andreas Boose, Telefonica
o Leading multi-national multi-layer SDP

3. Jose Valles, BlueVia
• Some of the key points from Jose's presentation:
o Operators are not attractive to developers because of the sins of the past (e.g. Orange Partner),
arrogance and self-interest in their out-reach, and being out of touch with internet technologies
and business models.
o SDP is a swear box, its sold as a panacea, when it is not.
o The money is not in the long tail, its in the mid tail, telcos should focus there.
o It takes time, even for the web-centric companies like Netflix to build momentum around their
APIs.
o Telco APIs are not cool, do not call them cool, its all about the business enabled through them,
focus there. Its critical telcos 'know themselves' and act accordingly. A forty-year-old acting like
a twenty-year-old is just plain embarrassing.
o Partnerships are key, telcos can not do this alone.
o Copy APIs that are working, do not follow standards.
• See http://www.alanquayle.com/blog/2011/09/sdp-global-summit-2011-light-a.html
for more details
BlueVia's APIs have reached a point of simplicity and ease of use that an organization the
size of Twitter (by messaging volume) preferred to use them, and critically this is an
interface any developer can access. This is clear endorsement by the web-centric world that
BlueVia has got it right - a seminal moment for Telco APIs and our industry.

4. Michel Burger, Vodafone
Good diagram showing the breadth of API use across the ecosystem. The only gap is code-
samples matter as much as the SDK, most operators keep missing the point, the best
developers are cut and paste developers.

5. Michel Burger, Vodafone
Core Services Layer architecture adopting a web services model than the classic SOA model.
Similar to the model adopted by Amazon and Google for their BSS.

6. Michel Burger, Vodafone
Michel refers to it as the Internet Service Ecosystem, I use the term Services Layer. This is
prescient architecture, showing where operator IT systems will need to evolve.

7. Medhat Amer, CIO Mobily
Madhat’s advice, through obvious is rarely followed in most SDP projects. CEO sponsorship
is essential, else the project will fail. Talk with other operators, not suppliers, on their
experiences. Have clear business objectives and metrics for each phase of the project.

8. Abdeljalil Boularab, STC
Impact of SDP is across all services and they are generating 100M Euro per year in new
revenue and savings

9. Shira Levine, Infonetics
SDP revenues are dominated by services: system integration, managed services and cloud
services.

10. Andreas Boose, Telefonica
Telefonica is a great example of a multi-layer, multi-national SDP using off-the-shelf IT
technology and architectures (SOA).

11. Andreas Boose, Telefonica
Telefonica is a great example of a multi-layer, multi-national SDP using off-the-shelf IT
technology and architectures (SOA).

12. Andreas Boose, Telefonica
Approach of ESB integration rather than more abstract API definitions is required in SOA.
Likely see this SOA versus web-services approach become a hot topic through 2012.