Dean Bubley, Disruptive Analysis, Telecom Summit presentation at TADS 21-22 Nov 2013 on 'WebRTC: Beyond the Phone Call'

1. WebRTC: Beyond the Phone Call
Dean Bubley, Disruptive Analysis
TADS, Bangkok, November, 2013
dean.bubley@disruptive-analysis.com
@disruptivedean

2. About Disruptive Analysis
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London-based analyst house & strategic consulting firm
Cross-silo, contrarian, visionary, independent
Advisor to telcos, vendors, regulators & investors
Covering VoIP since 1997 & 3G/4G mVoIP since 2007
Published report on “Telco-OTT Strategies”, Feb 2012
New report on WebRTC, Feb 2013, updated Jun & Oct’13
Workshops on Future of Voice & TelcoOTT
Twitter @disruptivedean
November 2013
Blog: disruptivewireless.blogspot.com
Copyright Disruptive Analysis Ltd 2013

3. In the beginning – “Proxi-phone”
Near voice

4. Pretty good for the 19th century...
Old distant voice [Tele-phone]
>100 years ago

5. ... but really not good enough for 21st century
“Hegemony
of the
caller”

6. Intent & context....
Why do people make
phone calls (or send
messages, share media
or use video), anyway?
November 2013
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7. The chart you’ll never see…
Phone calls by purpose
Gossip
Meeting up
Flirting
Spam
Showing off
Work
Wasting time
November 2013
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8. Different contexts
Out walking
Public transport
Living room
Board room
Bar
November 2013
& Multi-tasking
Concentrating
Drunk
Asleep
At work
Airline lounge
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9. 1 OR 2 “UBIQUITOUS”
SERVICES CANNOT
FULFILL ALL THESE
PURPOSES WELL
(MORE LIKE “DUMB SERVICES” THAN
UBIQUITOUS ONES)
November 2013
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10. Fragmentation of communications models
Standalone
Circuit calls
Good to have “lowest
common denominator”
IP
Embedded
app/web
voice &
video
Non-call
comms
Maybe ubiquitous
in a niche
Ubiquity no/negative
benefit
November 2013
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11. Tools are cheap/free. So we pick the right ones
SMS
November 2013
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12. Also: cloud, storage, recording, analytics…
Voice has value at a
single instant
November 2013
Voice has value beyond
a single instant
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Geddes Consulting 2013

13. Convergence
& standards
Fragmentation &
differentiation
Telephony & SMS will continue to exist, but there will be
NO more ubiquitous, interoperable services
(& especially not RCS or VoLTE)
November 2013
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14. WebRTC & HTML5 are game-changers
Service
e.g. SMS, Telephony
Product
e.g. Lync, Uberconference
Feature
e.g. Business social
Function
November 2013
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15. WebRTC supported on >4bn devices by 2016
Source: Disruptive Analysis WebRTC Strategy Report update November 2013
November 2013
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16. “WebRTC isn’t a standard. It’s a movement”
(Quote from Tsahi Levent-Levi @tsahil)
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Irony: problems making WebRTC stronger not weaker
“Hardcore” comms developers going “down to the metal”
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Longer-tail developers being addressed by API/cloud players
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Building around core RTCWeb protocols & media engine
Embedding WebRTC elements into desktop applications
“Packaged” WebRTC capabilities like multiparty video
Abstraction to avoid risk from changing standards
APIs for iOS, Android apps
Next tier up of service platforms emerging too
Renewed interest in “realtime everywhere”
No “religion” about WebRTC “purity” – just get on with it!
November 2013
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17. View Oct’13: lead WebRTC use-cases
Early enterprise adoption
Live &
commercial
Initial consumer web apps/devices
Pilots / precommercial
Trials &
demos
November 2013
Verticals & corporate
Telco, Entertainment, M2M, other…
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18. WebRTC rapidly expanding past “calls”
November 2013
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19. The future?
Sleep Apnoea (snoring + breathing) monitoring & diagnosis:
not a “phone call”!
November 2013
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20. For telcos WebRTC is really a magnifier/catalyst
Now
With WebRTC
Bigger opportunities
Worse threats
Faster speed
November 2013
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21. Main WebRTC strategies for SPs?
Extend onnet services
& IMS / SS7
Strengthen
enterprise &
verticals
TV,
entertainment &
digital
services
November 2013
Turbocharge
Telco-OTT
apps
IMS should be <30% total
WebRTC effort &
investment. Too slow, too
call-centric
Sell
packaged
WebRTC
services to
subscriber
Enhance
developer
platform
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Also: invest / incubate
Improve own CRM & systems
Maybe M2M, devices etc

22. WebRTC made easier via 3rd-party APIs
CU-RTC-Web?
November 2013
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23. Conclusion
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WebRTC is maybe most exciting thing in comms for 10 years
Already here & being used
A “movement” as well as a standard
“Democratisation” of voice & video into web & apps
Goes beyond traditional “call” model of user interaction
Realtime data will be the real surprise
Not just about browsers
A new ecosystem for developers, telcos & cloud players
Billions of devices & users!
November 2013
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24. For WebRTC report & quarterly update
details email information@disruptiveanalysis.com
November 2013
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25. www.disruptive-analysis.com
disruptivewireless.blogspot.com
@disruptivedean
information@disruptive-analysis.com
Skype:disruptiveanalysis
November 2013
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