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UX RULES:
    10 KEY PRINCIPLES
    FOR DESIGNING EFFECTIVE USER
    EXPERIENCES IN THE DIGITAL CHANNEL
Adapted from: Effective UI,The Elements of Engaging UX By Jonathan Anderson, John McRee, Robb Wilson, and the Effective UI Team
Industry leaders have raised people’s
expectations around user experience.
Global outsourcing & the automation of
    business processes has led to
commoditization across all industries.
Consumers are increasing empowered to
    tune out traditional advertising.
The only way to differentiate is to provide
 utility via carefully crafted experiences.




       ( Apple’s not-so-secret weapon)
Teehan + Lax’s UX Fund demonstrates the
tangible value of investing in user experience.




                       Source Teehan + Lax: http://www.teehanlax.com/uxfund/
The 10 keys to creating
engaging user experiences:



              eng us
                 age er
                    me
                          nt
1. Familiarity
The process of accomplishing a goal
should be obvious to the user, without
      confusion or explanation.




A browser back button is an example
         of a familiar tool.
Things that aren’t the most elegant solution sometimes
 work best because of their strong familiarity - like the
                   QWERTY keyboard
2. Responsiveness and Feedback
Wherever appropriate, micro-tasks
should be validated with feedback.
Failure to provide appropriate feedback pulls focus away
from the goal and forces an intense focus on micro-tasks.
3. Performance
Performance issues indicate a poorly engineered
       product or technical malfunction.
4. Intuitiveness and Efficiency
Intuitiveness is the degree to which the process of
    accomplishing a goal is obvious to the user
What may be the easiest approach to figure out on first
use is likely not the most efficient long-term approach.
5. Helpfulness in accomplishing real goals
A solution may solve a business problem
without considering user needs, which in the end
               hurts the business.
6. Delivery of relevant, valuable content
Well timed, relevant content can tangibly increase
        user satisfaction and drive sales.
The “you might also consider” function on
 e-commerce sites is a common example
7. Internal Consistency
The application or interface should handle
      similar tasks in similar ways.
In Photoshop, functions are different but retain
           some similar attributes.
Consistent visual design gives the impression of a
  unified, well-organized, professional product.
8. External Consistency
The visual appearance of a product should
    indicate its purpose and audience




                  VS.




Law Firm                    Creative Agency
The visual appearance of a product should
    indicate its purpose and audience




                  VS.




Law Firm                    Creative Agency
External consistency in visual design also
applies to conformity with brand standards.
9. Appropriateness to Context
VS.




Battlefield         Restaurant
10. Trustworthiness
Issues that break engagement also have a tendency
    to injure the trustworthiness of the product.
Recap
Industry leaders have raised people’s
expectations around user experience.
Outsourcing and the digitization of business
processes has led to rapid commoditization.
Consumers are increasing empowered to
    tune out traditional advertising.
To engage customers, brands must provide
  utility via carefully crafted experiences.




                        eng us
                           age er
                              me
                                    nt
There are 10 keys to creating
engaging user experiences
The 10 keys are adapted from:
      Effective UI,The Elements of Engaging UX
   By Jonathan Anderson, John McRee, Robb Wilson,
               and the Effective UI Team

http://www.amazon.com/Effective-UI-Building-
    Experience-Software/dp/059615478X
Digital Experience.


      Jeremy Robinson | Creative Director
http://www.linkedin.com/profile/view?id=12104231&trk=tab_pro



             www.jarcreative.com

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UX RULES: 10 ESSENTIAL PRINCIPLES