13. Internationalisation - 22 User Initiated Translations Japanese Russian Korean German French Swedish Danish More..... Spanish Italian Norwegian Polish Dutch Catalan Finnish Portugese
14. Who are these active users? Source: Internal Facebook data, June 2008 Fastest Growing: 25-34 year olds
16. Czech Republic’s Facebook Audience * 128k monthly active users* * 48% of users log into Facebook daily* * 17% Month on Month Growth (Sept-Oct)* * 173% Growth since January 1 st 2008*
17. Pulse Data: Czech Republic (By Age) 18-24 Facebook, Inc. confidential – do not distribute Top Books Age 18 – 24 Harry Potter 1984 Bible Lord of the Rings The Godfather Pride and Prejudice Lolita The Little Prince Top Interests Age 18 – 24 Music Travelling Sport Movies Friends Books Reading Hudba Top Movies Age 18 – 24 Pulp Fiction Forrest Gump Love Actually American Beauty Fight Club Pelky Star Wars Trainspotting Top TV Age 18 – 24 Friends Lost Prison Break The Simpsons Futurama Red Dwarf How I Met Your Mother Heroes
18. Pulse Data: Czech Republic (By Age) 25-34 Facebook, Inc. confidential – do not distribute Top Books Age 25 – 34 Harry Potter 1984 Lord of the Rings Bible Terry Pratchett The Alchemist Milan Kundera The Unbearable Lightness of Being Top Interests Age 25 – 34 Music Travelling Movies Reading Photography Sport Books Art Top Movies Age 25 – 34 Pulp Fiction Forrest Gump Love Actually Fight Club American Beauty Star Wars Lost in Translation Matrix Top TV Age 25 – 34 Friends Lost The Simpsons Red Dwarf Prison Break Futurama Heroes IT Crowd
19. Pulse Data: Czech Republic (By Age) 35-44 Facebook, Inc. confidential – do not distribute Top Books Age 35 – 44 Bible Stephen King Lord of the Rings Harry Potter Sci Fi 1984 The Hobbit Top Interests Age 35 – 44 Music Reading Travelling Photography Movies Cooking Sport Top Movies Age 35 – 44 Pulp Fiction Blade Runner Lord of the Rings Star Wars Matrix Gladiator Goodfellas Top TV Age 35 – 44 Lost Friends Heroes 24 Prison Break The Office CSI
21. Marketers become part of conversation 1. That the company remain on top of the triangle because he wants the story to be that the foundation of the system is “conversation and influence that happens between people”. 2. Can you build the tool circle out so it’s big and can be easily read, and then fit it back in to the center of the triangle so you can see all the elements. News feed Insights Targeted Ads
22. Marketers become part of conversation News feed Insights Targeted Ads Tools for communication Pages Applications Events Share And More…
25. Driving Traffic and Driving Engagement Driving Traffic Drive E-Commerce Drive Footfall Drive to Site / Microsite Drive Partner Business Driving Engagement Driving Awareness Building a Community Research and Development Product Launches and Life Cycle Recruitment and Retention
42. In-depth Reporting New Engagement Ad reporting gives further insights past just impressions including favourite TV Shows etc. of users who have clicked on the ads
A communication evolution is happening. It is an evolution of the internet from pure information, to giving social context to the information and content we consume. The change in communication standards is rapid and I'd like to share with you how Facebook is at the core of this evolution and we've developed solutions for you to be actively involve, leveraging social context to increase engagement an influence with people.