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TRAX ACTIONS
Prepared for:




           REWARDING CONSUMERS EVERYWHERE
                    FOR REUSABLES!

        TRAX, LLC | Founder: Jared Brick | jared@traxactions.com | 415-845-7632

                                                                                  1
Challenges
   RETAIL CONSUMER WASTE

                I L
             F A
   SINGLE USE-DISPOSABLES
           (SUDs)
                            2
Rewards for Reusables


          25¢=25 Billion
           25B Single-Use Disposable (SUD) cups + bags
             saved by paying users 25¢ per utilization
            of reusables, during their retail experience!

Calculation: 500 SUDs cups + bags used per person, per year (US) x 25 million members
                                                                                        3
Users + TraX = Revenues
Eco-Conscious                            LARGE RETAIL
LOHAS Shoppers                          $5-10K monthly

                     ECO-IMPACT +
         +            DONATIONS

Quantified-Self        ACTION            Small Retail
Social Trackers       TRACKING         $30-100 monthly


         +           INCENTIVES +
                       GAMING
Reward Deal                            Eco-Product Ads
Seekers                                  $1k per run

                    Mobile functions
User Demographics                      Business Revenues
                                                           4
Mobile Solution
RESUSABLES GEO-TRACKING                                                Data
                                                                       iOS
    iOS DESIGN, THEN ANDROID
                                                                       4SQ
                                                                       APIs
        FOURSQUARE RETAIL API DATA
                                                                      Social
                                                                     Gaming
              TAPS = BEHAVIOR CHANGE


  The first mobile platform experience to self-track your reusable actions,
       4SQ location reminders, with 25¢ rewards + donation options.
                                                                               5
Marketing + Touch Points
 TraX Guerilla Marketing
                                                  Grocery
   Retail Partnerships
                                             Cafes       Retail
 Eco-Product Sponsors
                                              Convenience
Social Impact Data + CSR
                                                Pharmacy

Dev + User Aqst + Staff = Costs

   Use TraX everywhere during the retail experience... yes, even there!
                                                                          6
Collaboration > Competition

      ECO           IN-STORE        RETAIL
      APP             RETAIL       SOCIAL
    REWARDS         REWARDS       CHECK-INs


   EcoBonus          Starbucks      ShopKick
  Recyclebank       Whole Foods    Facebook
   Daily Feats         Target      Foursquare

 In-Store Actions   Uniformity    Eco-Impacts
                                                7
Team Components
      ECO-
  ENTREPRENEUR
    + MOBILE
    ADVISORS
                                                 Current Rewards
                                                 Partnership API
                 Jared Brick, MBA
    REUSABLES       Founder + Director
    PRODUCT
  PARTNERSHIPS
                    MBA in          B2C
   + SPONSORS
                  Sustainable      Client
                                                 Mobile Development
                     Mngt.        Services
                                                  Firm Contracted


   BEHAVIOR                          Digital +
    CHANGE         Product
                    Mngt.           Technical
     EXPERT                         Educator
   ADVISOR       Integration                       Seed Investors +
                                                  Talent Recruitment


                                                                       8
Growth Strategy
App                                                     Large Retail
Users                                            $14M        Clients
42M                                                             200

20M                                                Market       100

5M                                                 Leader        50
                                        Retail       to
300k    $5 0k                Partner    Store                    20
                              + Ad                  EXIT
                   Launch              Impacts
20k     Beta App   Android   Growth                              5

         2013       2014      2015      2016       2017
                                                                       9
Sustainability Benefits
   Behavior Change                       Operational Savings             -SUD -Inventory

 Eco-Impact Tracking                       User Data Metrics              EPR CSR            GRI

 Acknowledgement                           Social Engagement               FB       TW       4SQ

 Cloud Host Mobile                        Carbon Reduction                Offsets        B. Corp

SUDs = Single Use Disposables   EPR = Extended Producer Resposibility   B. Corp = Benefit Corporation
                                                                                                        10
TRAXACTIONS
     REWARDING CONSUMERS EVERYWHERE FOR REUSABLES




   $50k                                             $50k
to create                                         invested
beta app                                          to date!
          Thank you:


            www.traxactions.com | @TraXactions
       jared@traxactions.com | 415-845-7632 | TRAX, LLC
                                                             11

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TraX Actions @Think Beyond Plastic Competition

  • 1. TRAX ACTIONS Prepared for: REWARDING CONSUMERS EVERYWHERE FOR REUSABLES! TRAX, LLC | Founder: Jared Brick | jared@traxactions.com | 415-845-7632 1
  • 2. Challenges RETAIL CONSUMER WASTE I L F A SINGLE USE-DISPOSABLES (SUDs) 2
  • 3. Rewards for Reusables 25¢=25 Billion 25B Single-Use Disposable (SUD) cups + bags saved by paying users 25¢ per utilization of reusables, during their retail experience! Calculation: 500 SUDs cups + bags used per person, per year (US) x 25 million members 3
  • 4. Users + TraX = Revenues Eco-Conscious LARGE RETAIL LOHAS Shoppers $5-10K monthly ECO-IMPACT + + DONATIONS Quantified-Self ACTION Small Retail Social Trackers TRACKING $30-100 monthly + INCENTIVES + GAMING Reward Deal Eco-Product Ads Seekers $1k per run Mobile functions User Demographics Business Revenues 4
  • 5. Mobile Solution RESUSABLES GEO-TRACKING Data iOS iOS DESIGN, THEN ANDROID 4SQ APIs FOURSQUARE RETAIL API DATA Social Gaming TAPS = BEHAVIOR CHANGE The first mobile platform experience to self-track your reusable actions, 4SQ location reminders, with 25¢ rewards + donation options. 5
  • 6. Marketing + Touch Points TraX Guerilla Marketing Grocery Retail Partnerships Cafes Retail Eco-Product Sponsors Convenience Social Impact Data + CSR Pharmacy Dev + User Aqst + Staff = Costs Use TraX everywhere during the retail experience... yes, even there! 6
  • 7. Collaboration > Competition ECO IN-STORE RETAIL APP RETAIL SOCIAL REWARDS REWARDS CHECK-INs EcoBonus Starbucks ShopKick Recyclebank Whole Foods Facebook Daily Feats Target Foursquare In-Store Actions Uniformity Eco-Impacts 7
  • 8. Team Components ECO- ENTREPRENEUR + MOBILE ADVISORS Current Rewards Partnership API Jared Brick, MBA REUSABLES Founder + Director PRODUCT PARTNERSHIPS MBA in B2C + SPONSORS Sustainable Client Mobile Development Mngt. Services Firm Contracted BEHAVIOR Digital + CHANGE Product Mngt. Technical EXPERT Educator ADVISOR Integration Seed Investors + Talent Recruitment 8
  • 9. Growth Strategy App Large Retail Users $14M Clients 42M 200 20M Market 100 5M Leader 50 Retail to 300k $5 0k Partner Store 20 + Ad EXIT Launch Impacts 20k Beta App Android Growth 5 2013 2014 2015 2016 2017 9
  • 10. Sustainability Benefits Behavior Change Operational Savings -SUD -Inventory Eco-Impact Tracking User Data Metrics EPR CSR GRI Acknowledgement Social Engagement FB TW 4SQ Cloud Host Mobile Carbon Reduction Offsets B. Corp SUDs = Single Use Disposables EPR = Extended Producer Resposibility B. Corp = Benefit Corporation 10
  • 11. TRAXACTIONS REWARDING CONSUMERS EVERYWHERE FOR REUSABLES $50k $50k to create invested beta app to date! Thank you: www.traxactions.com | @TraXactions jared@traxactions.com | 415-845-7632 | TRAX, LLC 11