1. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
XM.603 Industry Analysis and Competition.
Page 1
.
THAI MERRY CO., LTD.
Team Member
5302010110
5302010128
5302010169
2. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Industry Analysis.
Page 2
Agenda.
Company Profile
1a Exploration
XMBA
Diamond Analysis
XMBA
Why India?
SWOT Analysis
5 Forces Analysis
Scenario Analysis
Stakeholder Analysis
Conclusion
3. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Industry Analysis.
Page 3
Agenda.
Company Profile
1a Exploration
XMBA
Diamond Analysis
XMBA
Why India?
SWOT Analysis
5 Forces Analysis
Scenario Analysis
Stakeholder Analysis
Conclusion
33. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 33
Five Forces Analysis.
Threat of New Entrants.
Capital
Requirements
,
Economy of Scale
Thai Merry
, ,
34. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 34
Five Forces Analysis.
Threat of New Entrants.
Cost Advantage Thai Merry
Independent
of Size
Access to
Distribution
Local Partner
35. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 35
Five Forces Analysis.
Bargaining Power of Suppliers.
Supplier Supplier Supplier
concentration
Raw Material Key
Ingredient 97%
36. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 36
Five Forces Analysis.
Bargaining Power of Buyers.
Buyer Switching
Costs
Switching Costs
37. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 37
Five Forces Analysis.
Threat of Substitute Products.
Performance
Relationship of
Substitutes
, , ,
,
( )
38. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 38
Five Forces Analysis.
Rivalry among Competing Firms.
Degree of
Concentration and
Balance among
Competitors First Mover
39. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Industry Analysis.
Page 39
Agenda.
Company Profile
1a Exploration
XMBA
Diamond Analysis
XMBA
Why India?
SWOT Analysis
5 Forces Analysis
Scenario Analysis
Stakeholder Analysis
Conclusion
40. XM603
Thai Merry Co.,Ltd.
XMBA26 Group 5
March 8th, 2011
Page 40
Technology Forecast
Performance/Functionality
•
•
Diminishing Returns
Time