Social media marketing and B2C companies go hand in hand. However, contrary to what one may believe, B2C companies aren’t the only one making a noise; social media marketing is gaining traction in a number of B2B companies as well. Source<> http://www.bizbilla.com/articles/How-to-Leverage-Social-Media-for-B2B-1681.html

1. How To Leverage Social Media
For B2B?
Social media marketing and B2C companies go
hand in hand. However, contrary to what one
may believe, B2C companies aren’t the only one
making a noise; social media marketing is gaining
traction in a number of B2B companies as well.
The main reason why B2B social media marketing
works is because B2B companies target a smaller
customer base but have a higher price point
compared to B2C.

2. Let’s take a look at what advantages you can gain
by promoting your business on social media:
Maximize exposure
The prime benefit of social media marketing for
B2B companies is increased exposure. Social
media sites enable your company to be more
recognizable and visible in the eyes of prospective
customers. For example, Twitter allows direct
interaction between the company and other
businesses who otherwise wouldn’t have been
able to find out about your company.
Generate leads
Every Twitter, Facebook, and LinkedIn post leads
potential clients to your site, resulting in more
conversions. A consistent and well-planned social
media marketing strategy successfully increases
sales like never before. Thus, it is imperative for
companies to post good quality content such as

3. blogs, product launches, press releases etc. and
promote these on social media websites.
Smooth customer service
Social media gives businesses a platform to
engage with their customers and solve their
queries and concerns instantaneously. Moreover,
by helping customers, businesses are able to show
their transparency and level of service. Hence, by
listening and responding to customers, businesses
get an opportunity to shine in the realm of
customer service.
Build brand image
A carefully planned social media marketing
strategy will increase the visibility of your brand,
thereby enabling brand recognition. When the
followers increase and people turn to social media
to compliment your brand, it greatly enhances the

4. image of the brand.
It is necessary to make sure that your social media
profile is the right mix of curated content and
customer engagement in order to portray your
interest vested in the company and its customers.
Social media is certainly a must-have for all B2B
companies as it is one of the fastest and efficient
ways to reach a segment of the market that is interested.