Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
REbarcampCLT Facilitation
1. Voice of the Customer
Matching your message to audience behaviors & medium
Friday, May 15, 2009
2. Who is this guy?
• Product/business guy in media industry
• KDFW-TV Fox 4 in Dallas
• Tar Heel Sports Network
• SportStations.com (my own co.)
• Yahoo!
• The Charlotte Observer
• @sleuth / observerinteractive.com
Friday, May 15, 2009
3. Audiences
• What is a “use case”?
• Why is a “use case” important?
• Are all users equal?
• Do all media stay the same?
• How to match message (engager vs.
shopper, brand vs. action)?
Friday, May 15, 2009
6. What does it mean?
• Some similar use cases, others VERY
different
• Color and use of photography
• Different ad methods
• Online and offline
• New ways to reach audiences / relate to us
Friday, May 15, 2009
9. What does it mean?
• Use case similar, but some big changes
• Hundreds of channels vs. AM/FM
• Portability increased
• Internet On-demand
• iPods
• New ways to reach audiences / relate to us
Friday, May 15, 2009
12. What does it mean?
• Use case similar, but some big changes
• Hundreds of channels vs. broadcast
• Internet On-demand
• iPods
• New ways to reach audiences / relate to us
Friday, May 15, 2009
15. What does it mean?
• Use case similar, but some big changes
• Portability
• Samples change distribution
• Adds newspapers, blogs, magazines
• New ways to reach audiences / relate to us
Friday, May 15, 2009
16. Other examples
• Social networks (new) vs. Kiwanis/Lions
• Print and/or E-mail campaigns
• Search engines and ad matching
• What else?
Friday, May 15, 2009
17. Photos
• All (c) Jason Silverstein except:
• Old Newspapers - http://www.flickr.com/
photos/pingu1963/2493731655/
• Old TV: http://www.flickr.com/photos/videocrab/
116136642/
• Antique Book: http://www.flickr.com/photos/
9619972@N08/2636808004/
• XM: http://www.flickr.com/photos/ousby/
76112230/
Friday, May 15, 2009