Presentation I gave at a recent Dale Carnegie event about building your own personal brand online - Building Me Inc.

1. Building Me Inc. Online
Jason Atkins
Email: atkins.jason@gmail.com
Twitter: @jayatkins
LinkedIn: http://www.linkedin.com/in/jayatkins
Facebook: www.facebook.com/atkins.jason

2. “Success is neither magical nor mysterious. Success is the natural
consequence of consistently applying the basic fundamentals.”
- Jim Rohn

3. A Look at the Online World

4. The Online World

5. The Online World
Over 3.5 billion conversations online daily

6. The Online World
Over 3.5 billion conversations online daily
Over 500 million searches online daily

7. The Online World
Over 3.5 billion conversations online daily
Over 500 million searches online daily
Over 70% of companies use online tools to screen candidates

8. The Online World
Over 3.5 billion conversations online daily
Over 500 million searches online daily
Over 70% of companies use online tools to screen candidates
More than 50% of Americans watch video online

9. The Online World
Over 3.5 billion conversations online daily
Over 500 million searches online daily
Over 70% of companies use online tools to screen candidates
More than 50% of Americans watch video online
Recruiters say social media sites validate resumes - it’s hard to lie to colleagues and friends

10. The Online World
Over 3.5 billion conversations online daily
Over 500 million searches online daily
Over 70% of companies use online tools to screen candidates
More than 50% of Americans watch video online
Recruiters say social media sites validate resumes - it’s hard to lie to colleagues and friends

11. The Online World
Over 3.5 billion conversations online daily
Over 500 million searches online daily
Over 70% of companies use online tools to screen candidates
More than 50% of Americans watch video online
Recruiters say social media sites validate resumes - it’s hard to lie to colleagues and friends

12. The Online World
Over 3.5 billion conversations online daily
Over 500 million searches online daily
Over 70% of companies use online tools to screen candidates
More than 50% of Americans watch video online
Recruiters say social media sites validate resumes - it’s hard to lie to colleagues and friends
Sources:
2009 Jobvite recruitment survey - www.jobvite.com
eMarketer.com
Alexa

13. The 6 degrees of separation theory

14. Original Experiment - Stanley Milgram in 1969

15. Original Experiment - Stanley Milgram in 1969

16. Original Experiment - Stanley Milgram in 1969

17. Original Experiment - Stanley Milgram in 1969

18. Original Experiment - Stanley Milgram in 1969

19. Original Experiment - Stanley Milgram in 1969

20. Original Experiment - Stanley Milgram in 1969

21. Original Experiment - Stanley Milgram in 1969

22. Original Experiment - Stanley Milgram in 1969

23. Another way to look at the theory

24. Another way to look at the theory
I think the easiest way to prove the theory is a mathematical
equation

25. Another way to look at the theory
I think the easiest way to prove the theory is a mathematical
equation
Take the total population of the world - 6,706,993,152

26. Another way to look at the theory
I think the easiest way to prove the theory is a mathematical
equation
Take the total population of the world - 6,706,993,152
Use the root power of 6 (to represent the degrees of
separation) and you get 43.43

27. Another way to look at the theory
I think the easiest way to prove the theory is a mathematical
equation
Take the total population of the world - 6,706,993,152
Use the root power of 6 (to represent the degrees of
separation) and you get 43.43
That means if you know 44 people (let’s round it up) that don't
know each other and each person on average knows the same
then you could get to anyone in the world in 6 degrees

28. Another way to look at the theory
I think the easiest way to prove the theory is a mathematical
equation
Take the total population of the world - 6,706,993,152
Use the root power of 6 (to represent the degrees of
separation) and you get 43.43
That means if you know 44 people (let’s round it up) that don't
know each other and each person on average knows the same
then you could get to anyone in the world in 6 degrees

29. How I Networked 10 years Ago

30. How I Networked 10 years Ago
Me

31. How I Networked 10 years Ago
Me My Friends

32. How I Networked 10 years Ago
Me My Friends
200 friends

33. How I Networked 10 years Ago
Associations
Me My Friends
200 friends

34. How I Networked 10 years Ago
Associations
Me My Friends
Local Chamber of Commerce
200 friends

35. How I Networked 10 years Ago
750 people
Associations
Me My Friends
Local Chamber of Commerce
200 friends

36. How I Network Now

37. How I Network Now
Me

38. How I Network Now
My colleagues,
friends, advisors,
Me clients, suppliers, etc

39. How I Network Now
My colleagues,
friends, advisors,
Me clients, suppliers, etc
479 People

40. How I Network Now
My Network
My colleagues,
friends, advisors,
Me clients, suppliers, etc
479 People

41. How I Network Now
4.3 Million People
My Network
My colleagues,
friends, advisors,
Me clients, suppliers, etc
479 People

42. The Social Media Landscape

43. The Social Media Landscape

44. The Top Five Social Media Properties

45. #1 - Facebook - Largest Social Network

46. #1 - Facebook - Largest Social Network
People use Facebook to express themselves and connect with others.
Facebook Metrics

47. #1 - Facebook - Largest Social Network
People use Facebook to express themselves and connect with others.
Facebook Metrics
- More than 200 million active users

48. #1 - Facebook - Largest Social Network
People use Facebook to express themselves and connect with others.
Facebook Metrics
- More than 200 million active users
- More than 100 million users log on to Facebook at least once each day

49. #1 - Facebook - Largest Social Network
People use Facebook to express themselves and connect with others.
Facebook Metrics
- More than 200 million active users
- More than 100 million users log on to Facebook at least once each day
- More than 30 million users update their statuses at least once per day

50. #1 - Facebook - Largest Social Network
People use Facebook to express themselves and connect with others.
Facebook Metrics
- More than 200 million active users
- More than 100 million users log on to Facebook at least once each day
- More than 30 million users update their statuses at least once per day
- More than 900 million photos are uploaded to the site each month

51. #1 - Facebook - Largest Social Network
People use Facebook to express themselves and connect with others.
Facebook Metrics
- More than 200 million active users
- More than 100 million users log on to Facebook at least once each day
- More than 30 million users update their statuses at least once per day
- More than 900 million photos are uploaded to the site each month
- More than 10 million videos uploaded each month

52. #1 - Facebook - Largest Social Network
People use Facebook to express themselves and connect with others.
Facebook Metrics
- More than 200 million active users
- More than 100 million users log on to Facebook at least once each day
- More than 30 million users update their statuses at least once per day
- More than 900 million photos are uploaded to the site each month
- More than 10 million videos uploaded each month
- More than 2.5 million events are created each month

53. #1 - Facebook - Largest Social Network
People use Facebook to express themselves and connect with others.
Facebook Metrics
- More than 200 million active users
- More than 100 million users log on to Facebook at least once each day
- More than 30 million users update their statuses at least once per day
- More than 900 million photos are uploaded to the site each month
- More than 10 million videos uploaded each month
- More than 2.5 million events are created each month
- 70% of users are outside of the United States

54. #1 - Facebook - Largest Social Network
People use Facebook to express themselves and connect with others.
Facebook Metrics
- More than 200 million active users
- More than 100 million users log on to Facebook at least once each day
- More than 30 million users update their statuses at least once per day
- More than 900 million photos are uploaded to the site each month
- More than 10 million videos uploaded each month
- More than 2.5 million events are created each month
- 70% of users are outside of the United States
- More than 52,000 applications available on Facebook

55. #1 - Facebook - Largest Social Network
People use Facebook to express themselves and connect with others.
Facebook Metrics
- More than 200 million active users
- More than 100 million users log on to Facebook at least once each day
- More than 30 million users update their statuses at least once per day
- More than 900 million photos are uploaded to the site each month
- More than 10 million videos uploaded each month
- More than 2.5 million events are created each month
- 70% of users are outside of the United States
- More than 52,000 applications available on Facebook
- More than two-thirds of Facebook users are outside of college

56. #1 - Facebook - Largest Social Network
People use Facebook to express themselves and connect with others.
Facebook Metrics
- More than 200 million active users
- More than 100 million users log on to Facebook at least once each day
- More than 30 million users update their statuses at least once per day
- More than 900 million photos are uploaded to the site each month
- More than 10 million videos uploaded each month
- More than 2.5 million events are created each month
- 70% of users are outside of the United States
- More than 52,000 applications available on Facebook
- More than two-thirds of Facebook users are outside of college
- The fastest growing demographic is those 35 years old and older

57. #1 - Facebook - Largest Social Network
People use Facebook to express themselves and connect with others.
Facebook Metrics
- More than 200 million active users
- More than 100 million users log on to Facebook at least once each day
- More than 30 million users update their statuses at least once per day
- More than 900 million photos are uploaded to the site each month
- More than 10 million videos uploaded each month
- More than 2.5 million events are created each month
- 70% of users are outside of the United States
- More than 52,000 applications available on Facebook
- More than two-thirds of Facebook users are outside of college
- The fastest growing demographic is those 35 years old and older
- More then 5 billion minutes are spent on Facebook each day

58. #1 - Facebook - Largest Social Network
People use Facebook to express themselves and connect with others.
Facebook Metrics
- More than 200 million active users
- More than 100 million users log on to Facebook at least once each day
- More than 30 million users update their statuses at least once per day
- More than 900 million photos are uploaded to the site each month
- More than 10 million videos uploaded each month
- More than 2.5 million events are created each month
- 70% of users are outside of the United States
- More than 52,000 applications available on Facebook
- More than two-thirds of Facebook users are outside of college
- The fastest growing demographic is those 35 years old and older
- More then 5 billion minutes are spent on Facebook each day
- More than 30 million users access Facebook from their mobile devices

59. #2 - LinkedIn - Social Networking for Professionals

60. #2 - LinkedIn - Social Networking for Professionals

61. #2 - LinkedIn - Social Networking for Professionals
Your online resume
- Professionals
accomplishments
- Career history
- Education
- Associations
- Certifications
- Skills
- Network
- Recommendations

62. #2 - LinkedIn - Social Networking for Professionals
Your online resume
- Professionals
accomplishments
- Career history
- Education
- Associations
- Certifications
- Skills
- Network
- Recommendations
“Not having a LinkedIn profile is for some employers not only a major liability, but a
sign that the candidate is horribly out of touch” - unknown

63. #3 - Twitter - 140 characters or less

64. #3 - Twitter - 140 characters or less
Fastest growing social media site

65. #3 - Twitter - 140 characters or less
Fastest growing social media site
- Over 1 million active users

66. #3 - Twitter - 140 characters or less
Fastest growing social media site
- Over 1 million active users
- Instant communication

67. #3 - Twitter - 140 characters or less
Fastest growing social media site
- Over 1 million active users
- Instant communication

68. #3 - Twitter - 140 characters or less
Fastest growing social media site
- Over 1 million active users
- Instant communication

69. #4 - YouTube - Online Video

70. #4 - YouTube - Online Video

71. #4 - YouTube - Online Video
Ranks as #1 Online Video Property

72. #4 - YouTube - Online Video
Ranks as #1 Online Video Property
- Over 100 million members

73. #4 - YouTube - Online Video
Ranks as #1 Online Video Property
- Over 100 million members
- In January 2009, 147 million people watched an
average of 101 videos per person

74. #4 - YouTube - Online Video
Ranks as #1 Online Video Property
- Over 100 million members
- In January 2009, 147 million people watched an
average of 101 videos per person
- Founded in 2005 sold in 2006 for $1.65 billion

75. #4 - YouTube - Online Video
Ranks as #1 Online Video Property
- Over 100 million members
- In January 2009, 147 million people watched an
average of 101 videos per person
- Founded in 2005 sold in 2006 for $1.65 billion

76. #4 - YouTube - Online Video
Ranks as #1 Online Video Property
- Over 100 million members
- In January 2009, 147 million people watched an
average of 101 videos per person
- Founded in 2005 sold in 2006 for $1.65 billion

77. #5 - Myspace - The Original Personal Social Network

78. #5 - Myspace - The Original Personal Social Network
- Started in 2003

79. #5 - Myspace - The Original Personal Social Network
- Started in 2003
- Facebook overtook them in traffic and
users in late 2008

80. #5 - Myspace - The Original Personal Social Network
- Started in 2003
- Facebook overtook them in traffic and
users in late 2008
- Still has over 56 million unique visitors
monthly

81. #5 - Myspace - The Original Personal Social Network
- Started in 2003
- Facebook overtook them in traffic and
users in late 2008
- Still has over 56 million unique visitors
monthly
- 8 Million images uploaded daily

82. #5 - Myspace - The Original Personal Social Network
- Started in 2003
- Facebook overtook them in traffic and
users in late 2008
- Still has over 56 million unique visitors
monthly
- 8 Million images uploaded daily
- 60K new videos daily

83. Building Me Inc.

84. Step 1 - Setup a Google Account

85. Step 1 - Setup a Google Account
www.gmail.com

86. Step 1 - Setup a Google Account
www.gmail.com

87. Step 1 - Setup a Google Account
www.gmail.com
As Google acquires web
properties it ties them all together
with a single login - so it’s best to
have one

88. Step 2 - Setup a Google Profile

89. Step 2 - Setup a Google Profile
www.google.com/profiles

90. Step 2 - Setup a Google Profile
www.google.com/profiles

91. Step 2 - Setup a Google Profile
www.google.com/profiles
Fairly new tool from Google and
since they own 50% of the search
market it makes sense to ensure
they know who you are and your
information is accurate.

92. Step 3 - Get Your Own Domain if Available

93. Step 3 - Get Your Own Domain if Available
Domain names are one of the most important components of getting found.
I always recommend to register your name if it’s available - less then $10/year
Even if you don’t use it you will be happy you have it one day.

94. Step 3 - Get Your Own Domain if Available
Domain names are one of the most important components of getting found.
I always recommend to register your name if it’s available - less then $10/year
Even if you don’t use it you will be happy you have it one day.

95. Step 3 - Get Your Own Domain if Available
Domain names are one of the most important components of getting found.
I always recommend to register your name if it’s available - less then $10/year
Even if you don’t use it you will be happy you have it one day.

96. Step 4 - Setup a LinkedIn Profile

97. Step 4 - Setup a LinkedIn Profile
www.LinkedIn.com

98. Step 4 - Setup a LinkedIn Profile
www.LinkedIn.com

99. Step 4 - Setup a LinkedIn Profile
www.LinkedIn.com
Free vs. Paid - Paid lets you send InMails (email
messages within LinkedIn) to those people who
are not currently in your network.

100. Step 4 - Setup a LinkedIn Profile
www.LinkedIn.com
Free vs. Paid - Paid lets you send InMails (email
messages within LinkedIn) to those people who
are not currently in your network.
- Use keywords in your descriptions (profile summary, career, hobbies, etc)
- Add connections (past and current bosses, colleagues, clients and customers,
vendors, friends, etc.)
- Join Groups (where are the people you want to connect with)
- Give recommendations and request recommendations
- Create a protocol for accepting LinkedIn invitations.
- USE SPELL CHECK
- Be Professional

101. Step 5 - Setup a Facebook Profile

102. Step 5 - Setup a Facebook Profile
www.facebook.com

103. Step 5 - Setup a Facebook Profile
www.facebook.com

104. Step 5 - Setup a Facebook Profile
www.facebook.com
- Your photo is the first thing people notice.
- Again create a protocol for accepting
connections
- Always remember content eventually
becomes visible - transparency is the world
we live in

105. Step 6 - Setup a Myspace Profile

106. Step 6 - Setup a Myspace Profile
www.myspace.com

107. Step 6 - Setup a Myspace Profile
www.myspace.com

108. Step 6 - Setup a Myspace Profile
www.myspace.com
- Very similar to Facebook so follow the same
rules
- Make sure you think about your custom
URL when you set it up - you can’t change it
once it’s done

109. Step 7 - Setup a Twitter Account

110. Step 7 - Setup a Twitter Account
www.twitter.com

111. Step 7 - Setup a Twitter Account
www.twitter.com

112. Step 7 - Setup a Twitter Account
www.twitter.com
- Although you may not use it get your Twitter
account name while you can - just like the
domain, once its taken its gone for good

113. Techniques to Utilize Social Media

114. Daily

115. Daily
1.) Add connections from people you met, email with, etc.

116. Daily
1.) Add connections from people you met, email with, etc.
2.) Wish people in your network happy birthday. Facebook lists birthdays of people in your
network on the right hand side.

117. Daily
1.) Add connections from people you met, email with, etc.
2.) Wish people in your network happy birthday. Facebook lists birthdays of people in your
network on the right hand side.
3.) Update your status on the different sites (ping.fm) with something meaningful. I usually add a
link in my updates back to something like my blog - if you don’t have a update then clear you
previous one. Always ensure things are relevant and timely.

118. Daily
1.) Add connections from people you met, email with, etc.
2.) Wish people in your network happy birthday. Facebook lists birthdays of people in your
network on the right hand side.
3.) Update your status on the different sites (ping.fm) with something meaningful. I usually add a
link in my updates back to something like my blog - if you don’t have a update then clear you
previous one. Always ensure things are relevant and timely.
4.) Comment on updates that are appropriate (you have knowledge on).

119. Daily
1.) Add connections from people you met, email with, etc.
2.) Wish people in your network happy birthday. Facebook lists birthdays of people in your
network on the right hand side.
3.) Update your status on the different sites (ping.fm) with something meaningful. I usually add a
link in my updates back to something like my blog - if you don’t have a update then clear you
previous one. Always ensure things are relevant and timely.
4.) Comment on updates that are appropriate (you have knowledge on).
5.) Approve connection requests

120. Daily
1.) Add connections from people you met, email with, etc.
2.) Wish people in your network happy birthday. Facebook lists birthdays of people in your
network on the right hand side.
3.) Update your status on the different sites (ping.fm) with something meaningful. I usually add a
link in my updates back to something like my blog - if you don’t have a update then clear you
previous one. Always ensure things are relevant and timely.
4.) Comment on updates that are appropriate (you have knowledge on).
5.) Approve connection requests
6.) Scan your Twitter feed for great information

121. Daily
1.) Add connections from people you met, email with, etc.
2.) Wish people in your network happy birthday. Facebook lists birthdays of people in your
network on the right hand side.
3.) Update your status on the different sites (ping.fm) with something meaningful. I usually add a
link in my updates back to something like my blog - if you don’t have a update then clear you
previous one. Always ensure things are relevant and timely.
4.) Comment on updates that are appropriate (you have knowledge on).
5.) Approve connection requests
6.) Scan your Twitter feed for great information
7.) Reweet things of relevance or new things that could be valuable to other people

122. Weekly

123. Weekly
1.) Review your groups and answer questions that are relevant to you

124. Weekly
1.) Review your groups and answer questions that are relevant to you
2.) Join new groups

125. Weekly
1.) Review your groups and answer questions that are relevant to you
2.) Join new groups
3.) Look at the number of people that visit your profile and how they are

126. Weekly
1.) Review your groups and answer questions that are relevant to you
2.) Join new groups
3.) Look at the number of people that visit your profile and how they are
4.) Post new content (pictures, videos, notes, etc)

127. Weekly
1.) Review your groups and answer questions that are relevant to you
2.) Join new groups
3.) Look at the number of people that visit your profile and how they are
4.) Post new content (pictures, videos, notes, etc)
5.) Connect with people in your network you’ve haven’t connected with recently

128. Tools to use
Ping.fm - update your status on multiple sites at once - www.ping.fm
Tweetdeck - follow your twitter feed (I use on my iphone) - www.tweetdeck.com
Nambu - the tool I use to follow my twitter feed - www.nambu.com
Delicious - book marking tool - www.delicious.com
Blogger or Wordpress - blogging tools - www.blogger.com or www.wordpress.com
RSS - feed tool that I use within MS Outlook to monitor blogs I follow

129. Other sites to check out

130. Other sites to check out
Flickr - photo sharing site - www.flickr.com
Xing - similar to LinkedIn - www.xing.com
Slideshare - presentations are available for viewing - www.slideshare.net
Orkut - social networking site - www.orkut.com
Friendster - social networking site - www.friendster.com
Friendfeed - www.friendfeed.com
hi5 - social networking site - www.hi5.com
Six Apart - blogging tools - www.sixapart.com
bebo - social networking site - www.bebo.com
scribd - social publishing - www.scribd.com
Stumbleupon - another social bookmarking site - www.stumpleupon.com
Digg - another social bookmarking site - www.digg.com

131. Me Inc. - Your Online Brand

132. Me Inc. - Your Online Brand
Every individual is now an entrepreneur

133. Me Inc. - Your Online Brand
Every individual is now an entrepreneur
Every person will have an online professional identity

134. Me Inc. - Your Online Brand
Every individual is now an entrepreneur
Every person will have an online professional identity
Your Network = your success
Reid Hoffman - CEO LinkedIn

135. Questions?
You can always contact me
Jason Atkins
Email: atkins.jason@gmail.com
Twitter: @jayatkins
LinkedIn: http://www.linkedin.com/in/jayatkins
Facebook: www.facebook.com/atkins.jason