Slides from Jason Brush's SXSW 2013 presentation.

1. Filmmmaking as User
Experience Design
#FilmAsUX
Jason Brush / @jasonbrush / http://www.POSSIBLE.com

2. User Experience:
The design of experiences created and
shaped through technology.
See: Marc Hassenzahl (http://goo.gl/pP53d)

3. Our medium is behavior.
— Robert Fabricant

4. USER
EXPERIENCE
DESIGN
Human
Computer
Interaction
Interaction Design
Human
Factors
Visual
Design
Information
Architecture
Architecture
Content Industrial
Design
Sound
Design
Dan Saffer
@odannyboy

5. Interaction design is about shaping
digital things for people’s use.
— Jonas Löwgren

6. Art pushes the limit of human experience
and language for its own sake, while
Design might do this but only to
humanize and integrate people’s lives in
the context of an economy.
— Roberto de Vicq de Cumptich

7. User Experience Content
Delivering media
Enhancing media
Connecting media
Facilitating user contribution

8. Mechanical reproduction of art changes
the reaction of the masses toward art.
— Walter Benjamin

9. Industry → Commerce
Commerce → Reproduction
Entertainment Industry
Reproduction → Technology Standards

10. Technology Business

11. STANDARDS

13. photo: Robert Scoble

14. photo: yapsnaps

15. photo: HackingNetflix

16. Technology Craft

33. 71% [of ‘House of Cards’ viewers say]
they meant to watch just an episode or
two and then wound up watching more.
— Daily Variety, Mar 7 2013

35. Mental models are what people really
have in their heads and what guides their
use of things.
— Don Norman

36. A A
A
A
Designer UsersSystem

37. = =

39. [Filmmakers] craft a story, making sure
that we’re creating the experience
specific[ally] that we want the audience
to have.
— JJ Abrams, on how film & TV differ
from gaming

46. Expanded cinematic mental models:
Experiencing the same story with
different media.
Adapting content to different platforms.
Adding interactivity.
(just to start...)

47. Expanded cinematic mental models:
Experiencing the same story with
different media.
Adapting content to different platforms.
Adding interactivity.
(just to start...)

49. Expanded cinematic mental models:
Experiencing the same story with
different media.
Adapting content to different platforms.
Adding interactivity.
(just to start...)

53. Expanded cinematic mental models:
Experiencing the same story with
different media.
Adapting content to different platforms.
Adding interactivity.
(just to start...)

61. Development Pre-production Production Post Distribution

62. Understand Observe
Visualize
Evaluate Prototype
Implement
Design Process (Stanford d.School)

63. Development Pre-production Production Post Distribution
+
Assessing constraints,
platforms, user behaviors,
creative opportunities
Layering design thinking into the film
authoring process

64. Constraints
Production ☛ what the camera can
capture
Post-production ☛ how captured media
can be manipulated
Distribution ☛ how people see the film

65. Platforms
Services
Infrastructure
Applications

66. Mental Model
User Journeys
Interaction
Patterns
Micro-
Interactions

67. Why
Who
What
Where
When
How
Theme?
Audience?
Media type(s)?
Platform(s)?
Time-frame?
Interactions?
....................
..................
................
..................
.....................
....................
...........................?$

68. Development Pre-production Production Post Distribution
+
Prototyping to assess
production needs
Layering design thinking into the film
authoring process

69. Ready-to-hand Present-to-handVS

72. Development Pre-production Production Post Distribution
+
Evaluating and adjusting
hypotheses
Refining specific
interactions
Layering design thinking into the film
authoring process

73. Development Pre-production Production Post Distribution
+
Observing
users,
refining
interactive
elements
Layering design thinking into the film
authoring process

74. Henri-Georges Clouzot:
You’ve got to admit, Mr. Godard,
that a movie has to have a
beginning, a middle, and an end.
Jean Luc Godard:
Yes, but not necessarily in that
order.

75. Filmmmaking as User
Experience Design
#FilmAsUX
Jason Brush / @jasonbrush / http://www.POSSIBLE.com