A presentation covering tips and tools for social media management, monitoring, policy and during a crisis.

1. Tips & tools on social
media:
 policy
 management
 monitoring
 during crisis
 social media | 2011 SOLGM Comms Forum Putting Northland first

2. developing a policy for
social
media.
 social media | 2011 SOLGM Comms Forum Putting Northland first

3. 1: define it.
what is social media?
who policy applies to?
how you can use it?
 social media | 2011 SOLGM Comms Forum Putting Northland first

4. 2: develop
principles.
 social media | 2011 SOLGM Comms Forum Putting Northland first

5. transparency.
be honest and say you
work for ‘the Council’
 social media | 2011 SOLGM Comms Forum Putting Northland first

6. protection.
of residents privacy,
copyright & trademarks, only
release public information
 social media | 2011 SOLGM Comms Forum Putting Northland first

7. responsibility.
with use of technology,
dodgy sites, spyware, etc
 social media | 2011 SOLGM Comms Forum Putting Northland first

8. 3: off-limits.
confidential data, online
recommendations,
financial info, staff issues
 social media | 2011 SOLGM Comms Forum Putting Northland first

9. 4: provide
guidelines
or training.
 social media | 2011 SOLGM Comms Forum Putting Northland first

10. be enabling.
empowers staff, let’s them
know what they can and
can’t say
 social media | 2011 SOLGM Comms Forum Putting Northland first

11. authorised.
only authorised staff can
represent council online
 social media | 2011 SOLGM Comms Forum Putting Northland first

12. accuracy.
get your facts right, only
comment on your area
 social media | 2011 SOLGM Comms Forum Putting Northland first

13. alignment.
acceptable use, code of
conduct, media, customer
service charter, copyright
 social media | 2011 SOLGM Comms Forum Putting Northland first

14. respect.
be polite, respectful and
professional, give credit
when it’s due
 social media | 2011 SOLGM Comms Forum Putting Northland first

15. honesty.
disclose you work for
council, keep records, don’t
post when in doubt
 social media | 2011 SOLGM Comms Forum Putting Northland first

16. responsibility.
work tool – not a
distraction, remember it’s a
permanent record
 social media | 2011 SOLGM Comms Forum Putting Northland first

17. managing your
social
media.
 social media | 2011 SOLGM Comms Forum Putting Northland first

18. social media:
whose job is it anyway?
 IT / Information Services? Roles:
 Communications? -Technology
-Leadership
 Human resources? -Coordination
 Customer services? -Daily use
 social media | 2011 SOLGM Comms Forum Putting Northland first

19. www.tweetdeck.com
 social media | 2011 SOLGM Comms Forum Putting Northland first

20. www.hootsuite.com
 social media | 2011 SOLGM Comms Forum Putting Northland first

21. www.mytweeple.com
 social media | 2011 SOLGM Comms Forum Putting Northland first

22. changing faces
 social media | 2011 SOLGM Comms Forum Putting Northland first

23. Facebook notifications
 social media | 2011 SOLGM Comms Forum Putting Northland first

24. Facebook Insights
 social media | 2011 SOLGM Comms Forum Putting Northland first

25. Facebook Insights
 social media | 2011 SOLGM Comms Forum Putting Northland first

26. Facebook Insights
 social media | 2011 SOLGM Comms Forum Putting Northland first

27. “what other
tools do
you use?”
 social media | 2011 SOLGM Comms Forum Putting Northland first

28. what we do
avoid ‘template posts’ for all
schedule posts manually
(for now)
respond to posts in working
hours only
 social media | 2011 SOLGM Comms Forum Putting Northland first

29. what we do
spreadsheet of Twitter
followers
monthly archive of all posts
report monthly to council
 social media | 2011 SOLGM Comms Forum Putting Northland first

30. my daily 10mins
take one platform at a time
alternate between platforms
daily
respond to your fans &
followers first
 social media | 2011 SOLGM Comms Forum Putting Northland first

31. my daily 10mins
quiet day? reach out!
focus on one or two actions
per day
 social media | 2011 SOLGM Comms Forum Putting Northland first

32. tracking the buzz on
social
media.
 social media | 2011 SOLGM Comms Forum Putting Northland first

33. www.google.com
 social media | 2011 SOLGM Comms Forum Putting Northland first

34. www.google.com/alerts
 social media | 2011 SOLGM Comms Forum Putting Northland first

35. www.twilert.com
 social media | 2011 SOLGM Comms Forum Putting Northland first

36. www.blogpulse.com
 social media | 2011 SOLGM Comms Forum Putting Northland first

37. www.tweetreach.com
 social media | 2011 SOLGM Comms Forum Putting Northland first

38. www.backtype.com
 social media | 2011 SOLGM Comms Forum Putting Northland first

39. www.netvibes.com
 social media | 2011 SOLGM Comms Forum Putting Northland first

40. www.socialmention.com
 social media | 2011 SOLGM Comms Forum Putting Northland first

41. www.socialmention.com
 social media | 2011 SOLGM Comms Forum Putting Northland first

42. youropenbook.org
 social media | 2011 SOLGM Comms Forum Putting Northland first

43. “what other
tools do
you use?”
 social media | 2011 SOLGM Comms Forum Putting Northland first

44. Twitter during crisis
 social media | 2011 SOLGM Comms Forum Putting Northland first

45. release tips and facts
 social media | 2011 SOLGM Comms Forum Putting Northland first

46. respond to queries
 social media | 2011 SOLGM Comms Forum Putting Northland first

47. go behind-the-scenes
Red Cross are being tested during the tsunami
exercise setting up the Whangarei Welfare
Centre in Forum North view photo
Our Regional Emergency Operations Centre has
been activated for ‘Exercise Tangaroa’; a national
tsunami exercise view photo
 social media | 2011 SOLGM Comms Forum Putting Northland first

48. ask for help or ideas
 social media | 2011 SOLGM Comms Forum Putting Northland first

49. thank those that help
 social media | 2011 SOLGM Comms Forum Putting Northland first

50. keeps those informed
 social media | 2011 SOLGM Comms Forum Putting Northland first

51. alerts problems
 social media | 2011 SOLGM Comms Forum Putting Northland first

52. track event hashtags
 social media | 2011 SOLGM Comms Forum Putting Northland first

53. “So is this stuff
just being a twit?”
 social media | 2011 SOLGM Comms Forum Putting Northland first

54.  social media | 2011 SOLGM Comms Forum Putting Northland first

55. others during crisis
 social media | 2011 SOLGM Comms Forum Putting Northland first

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64. the last word …
 social media | 2011 SOLGM Comms Forum Putting Northland first

65. any questions?
Find out more:
www.algim.org.nz/socialmedia
Jason Dawson
General Manager - Community Relations
0800 002 004
www.nrc.govt.nz
 social media | 2011 SOLGM Comms Forum Putting Northland first