The slides from the presentation of my MA Thesis. University of Washington, Department of Museology

1. Strategic Implementation of Emerging Communication Technologies in Museums Jason Herrington Master's Degree Candidate Museology Graduate Program University of Washington June 10, 2009

4. Characteristics of these Technologies IMMEDIACY

5. INTERACTIVITY

6. PERMANENCY

17. Where are we today?

39. Implement the Social Media Plan

42. Goal Use new communication technologies to improve the ways in which the Nordic Heritage Museum communicates with, programs for, and serves current and new audiences. Time Action Step Responsibility Benchmark Month 1 Audience research and identification Director of Marketing Visitor Service Lead Dossier of audiences for development. Recommendations submitted. Month 2 Align resources to a chosen audience. Marketing Director Social Media Lead Social Media Lead assigned. Month 3 Develop a Social Media Plan Social Media Lead Social Media Plan written Month 4-8 Implement the Social Media Plan. Social Media Lead Social Media Plan implemented Month 9 Evaluate success of Social Media Plan. Social Media Lead Formal Evaluation in month 9 Month 10 Change, continue or discontinue program or plan as evaluation and reflection dictate. Executive Director Director of Marketing Social Media Lead Continue/Discontinue/Modify directive

43. Case Study