Michigan West Coast Chamber of Commerce Tech Lunch: Web Design Process1. ©2012 The Image Group
Michigan West Coast
Chamber
Tech Lunch
Web Design Process
October 18, 2012
©2012 The Image Group
8. ©2012 The Image Group
Picking a partner...
Designer vs. developer vs.
architect vs. copywriter vs.
graphic designer
Process
Experience/portfolio
Cost
Technologies
Mobile strategy
Other costs
11. ©2012 The Image Group
Discovery
Wireframe
Design
Build
Soft-Live & Hand-Off
17. ©2012 The Image Group
Technologies...
CMS (open source vs.
proprietary)
Hosting
Mobile (app vs. CSS vs.
responsive)
HTML5 vs. Flash, etc.
Analytics
Browser compatibility
18. ©2012 The Image Group
Technologies...
CMS (open source vs.
proprietary)
Hosting
Mobile (app vs. CSS vs.
responsive)
HTML5 vs. Flash, etc.
Analytics
Browser compatibility
19. ©2012 The Image Group
Technologies...
CMS (open source vs.
proprietary)
Hosting
Mobile (app vs. CSS vs.
responsive)
HTML5 vs. Flash, etc.
Analytics
Browser compatibility
21. ©2012 The Image Group
"By and large, mobile users want
different things from your product
than desktop users do. If you’re a
restaurant, desktop users may
want photos of your place, a
complete menu, and some
information about your history. But
mobile users probably just want
your address and operating hours."
- Jeff Croft
24. ©2012 The Image Group
Content...
It’s still king
Planning for upkeep
Good content = great
SEO
27. ©2012 The Image Group
Design & Content...
Clean, simple, basic
No Flash!
Beware of templates,
stock photography
Think through
navigation
Content strategy
Defined roles