This document discusses the importance of networking and provides tips for how to network effectively. It begins by establishing that who you know matters and that networking is about making connections and creating overlap with others to form relationships. It then provides three key steps for networking: 1) Know your goals so you can network purposefully, 2) Get involved in organizations and activities to meet new people, and 3) Make yourself available to connect with others. The document emphasizes managing your professional brand and presents LinkedIn as a tool for networking in a business context. Overall, it argues that taking an active approach to networking can help achieve goals by leveraging the people and resources available through relationships.

1. Investing in Social Capital:
Building your Network
Jason Lauritsen
Bulletproof Talent

2. Why should I care about networking?
What exactly is networking?
Okay, how do I do it?

3. Why should I care
about networking?

10. Chris Mary
Joe
Hired

11. Network

12. Network beats

13. Network beats job boards.

14. vs.

15. Network beats job boards.
Network

16. Network beats job boards.
Network beats

17. Network beats job boards.
Network beats experience.

18. Work Zone
1
Other than getting a job, how else can knowing
the right people be an advantage?
2
Each person share a personal example of how
knowing someone got you an inside advantage.

19. social capital
resources available to an individual
through their relationships to and
connections with others:
•information •goodwill
•ideas •trust
•business leads •cooperation
Baker, Wayne. Achieving Success Through Social Capital. 2000.

20. Stuff to Remember
Who you know matters. A lot.

21. What exactly is
networking?

22. Networking is . . .
Making connections and creating overlap.

23. Making Connections
1. Meet one another
2. Get to know each
others name
3. Exchange contact
information

24. Work Zone
Task: Connect to Everyone in your Group
1. Shake hands
2. Learn names
3. Exchange contact info

25. Creating Overlap
Overlap happens when we know stuff about
each other and do stuff together.
Overlap is what creates strong relationships.

26. Me You
No Connection
No Overlap

27. Me You
Connection Made
Still No Overlap

28. Me You
Significant Overlap
Meaningful relationship

29. Work Zone
Task: Create Overlap in your Groups
1
Everyone answers these questions:
What’s your name?
Where are your from?
Where did you grow up?
What’s your favorite TV show?

30. Work Zone
Task: Create Overlap in your Groups
2. In 5 minutes, what is the most interesting
think you can find that your entire group has in
common?

31. Stuff to Remember
Who you know matters. A lot.
Networking is about connecting with people and
creating overlap to form relationships.

32. Okay, so how do
I do it?

33. 1. Know your goals.
2. Get involved.
3. Make yourself available to connect.

34. 1. Know your goals.
2. Get involved.
3. Make yourself available to connect.

35. Work Zone
Individually
1. Write down your top 3-5 goals?
2. Pick the goal that could be most helped by a
great network.

36. 1. Know your goals.
2. Get involved.
3. Make yourself available to connect.

37. Get Involved. Volunteer.
• School
• Work
• Community
• Professional
• Church

38. Work Zone
Pair up
Share your networking goal.
Brainstorm together
What kind of people could you meet who would
help you meet your goal?
Where might you get involved to meet these
people?

39. 1. Know your goals.
2. Get involved.
3. Make yourself available to connect.

40. Social Networks
LinkedIn is Facebook for Business

45. BRAND

49. Brand is how you feel, before
you have time to think.

53. Work Zone
Individually
List 5 words that you’d like others to think of
when they think of your brand.

54. Truth
There is no private.
It doesn’t matter what you meant, it
only matters how it looks.
Language matters.
Manage your brand to support your goals.

55. People
Opportunity

56. 1. Know your goals.
2. Get involved.
3. Make yourself available to connect.
That’s how you network.

57. Stuff to Remember
Who you know matters. A lot.
Networking is about connecting with people and
creating overlap to form relationships.
To network: know your goals, get involved and
make yourself available to connection.
Your brand isn’t what you say it is, it’s what
everyone else says it is.

59. Thank you!
Jason Lauritsen
402.651.4148
jason@bulletprooftalent.com
www.BulletproofTalent.com
www.JasonLauritsen.com