An overview of the MySpace Open Platform

1. MySpaceID:
Power Your Service With the
Social Web
December 2008

2. What Makes Me “Me”?

3. What I Say
About Me
profile

4. What I Do
activity

5. Who I Know
social graph

6. What I Create
content

7. Where I Can Go
authentication

8. The Web Identity
content
social
activity
graph
profile reputation
authentication

9. The Old World
Social
Networks
Social Sites

10. The Old World
The Lonely Social Network

11. The New World
MySpaceID

12. The New World
The Social Social Network

13. The Goal?

14. Make Life Simpler

15. The Platforms…

19. MySpaceID:
Leverage MySpace Outside of MySpace

20. Social Platforms
Your Site

21. Courtesy of Joseph Smarr, from Web 2.0 Expo NYC

22. Why This Matters to You

24. User Acquisition
Lower the barrier to entry

25. Retention
You become both complementary and indispensable

26. Traffic
Make your site and service a fulcrum

27. Monetization
Gain valuable insights into your user base by allowing
them to easily plug in

28. Why This Matters

29. What Is Available Now

30. Our Current Implementation
content authentication profile friends registration

31. Authentication
• All of MySpaceID
leverages the OAuth
standard for Web service
authentication
• This is a user-centric
privacy model where the
MySpace user delegates
scoped access to a
3rd-party site with a token
that the user can revoke
at any time

32. Easier Account Creation

33. Dynamic Profiles
Changes in MySpace are reflected in all of
the user’s linked services

34. Profile Access
• Portable data can be - Age
- Current location
stored even after the - Date of Birth
link is broken Portable - Gender
- Nickname
Profile -Thumbnail URL
• Caches must be - E-mail (requires opt-in)
- First Name (requires opt-in)
refreshed each 24 - Last Name (requires opt-in)
hours, and purged
when a user decides About me, Body type, Books, Children, Drinker,
Ethnicity, Has app, Heroes, ID, Interests, Jobs,
to cut the tie Looking for, Movies, Music, Name, Network
Cacheable presence, Profile song, Profile url, Relationship
status, Religion, Sexual orientation, Smoker,
Status, TV shows

35. Content
Take your MySpace-created content with you

36. OpenSocial 0.8 REST Support
Ability to access the OpenSocial 0.8 “People”
resources through MySpaceID

37. Where We Go Next

39. Why OpenID at MySpace?
• Our users identify with their URL’s!
– Over 90% of our active users have vanity URL’s
– We have 29,959,874 users who are both OpenSocial app users and
have a vanity URL

40. OpenID and MySpace
• We are embracing the standard for single sign-on for the web
• By Combining OpenID and MySpaceID, we will provide a
complete identity solution

41. Closing Thoughts
• The MySpace Open Platform provides you opportunities to
drive engagement, increase retention and generate traffic by
leveraging our massive user base and robust platform
• Our platform provides the functionality you need to allow our
users to bring their MySpace identity into your service
• The platform embraces open standards, which ensures
compatibility and provides access to continued community
innovation