Marketing office furniture is becoming more relevant as business owners and office managers are getting more interactive online. People are searching for office furniture, is your company in the position to be found? This presentation will provide an overview for marketing your office furniture to the right customers and increa
122. Offline – Yellow page ads, outbound in print advertisements, and flyers
Online – Pay-Per-Click advertising
Advertising Spend Over 14 Months
Offline Online
Total Cost $65,100.00 Total Cost $22,159.04
Total Leads 229 Total Leads 411
Conversion Rate N/A Conversion Rate 4.53%
Cost per Lead $284.28Cost per Lead $53.91
123. Offline – Yellow page ads, outbound in print advertisements, and flyers
Online – Pay-Per-Click advertising
Advertising Spend Over 14 Months
Offline Online
Total Cost $65,100.00 Total Cost $22,159.04
Total Leads 229 Total Leads 411
Conversion Rate N/A Conversion Rate 4.53%
Cost per Lead $284.28Cost per Lead $53.91
124. *Data retrieved from actual office furniture dealers in metropolitan areas
$310.00
$193.75
$290.63
$193.75
$172.22
$310.00
$357.69
$244.74
$221.43
$516.67
$422.73
$775.00
$310.00
$332.14
$49.39 $42.28 $51.32
$36.18
$49.02 $39.95 $46.62 $43.27 $53.18
$124.90
$110.84
$44.44
$86.35 $84.26
Cost Per Conversion Comparison
165. paid search SEO
pay to play
short term performance
lots of real time data
real time optimization
resources vs. ad spend
long term performance
higher quality of traffic
buying vs renting
166.
167. what’s our website
(phone calls + email leads)/visits
conversion rate?
what percentage of
from search engines?
your traffic comes
(~70%)
168. what percentage of
traffic is from
search engines?
what percentage of
offline vs online?
your budget is
leads generated online are
~80% less expensive
compared to offline
169. how does each channel’s
cost per lead metric compare?
192. Offline – Yellow page ads, outbound in print advertisements, and flyers
Online – Pay-Per-Click advertising
Advertising Spend Over 14 Months
Offline Online
Total Cost $65,100.00 Total Cost $22,159.04
Total Leads 229 Total Leads 411
Conversion Rate N/A Conversion Rate 4.53%
Cost per Lead $284.28Cost per Lead $53.91
cost per lead5
200. paid search SEO
pay to play
short term performance
lots of real time data
real time optimization
resources vs. ad spend
long term performance
higher quality of traffic
buying vs renting
203. Offline – Yellow page ads, outbound in print advertisements, and flyers
Online – Pay-Per-Click advertising
Advertising Spend Over 14 Months
Offline Online
Total Cost $65,100.00 Total Cost $22,159.04
Total Leads 229 Total Leads 411
Conversion Rate N/A Conversion Rate 4.53%
Cost per Lead $284.28Cost per Lead $53.91
cost per lead5