Slides from "Utilizing Online Marketing for Office Furniture Dealers" webinar held on March 4, 2010 by Jason Kirby of eBoost Consulting, the experts when it comes to marketing office furniture online. This webinar provides valuable information in regards to marketing office furniture online and provides top level executives information to make informed decisions.

1. “Utilizing Online Marketing for Office Furniture Dealers” Speaker: Jason Kirby

2. Agenda General information about online marketing Marketing online vs. offline The tools relevant to office furniture dealers Emphasis on PPC, SEO, & Web Conversion Wrap up About eBoost Consulting Q & A

3. Setting The Expectation

4. What Why How

5. What Why How

6. Marketing Online Cost effective Brand enhancement Quick and easy to make changes Campaign results are traceable Instant and measurable ROI More effective than offline advertising

7. What Why How

8. Saving 81% Per Lead Offline – Yellow page ads, outbound in print advertisements, and flyers Online – Pay-Per-Click advertising

9. *Data retrieved from actual office furniture dealers in metropolitan areas

10. Statistics on OFDA Members: 55.56% Are not tracking who is coming to their website 56.25% Do not have a way for potential leads to contact them 13.19% Do not show up in search results Statistics based on a sample of 144 office furniture dealer websites *n=144

11. What Why How

12. The Tools Pay-Per-Click (PPC) Search Engine Optimization (SEO) Web Conversion Design Email Marketing Guerilla Marketing Call Tracking

13. Pay-Per-Click

14. What is Pay-Per-Click? Pay only for traffic you receive Focus on specific geographic areas you serve Targets buyers that are late in the purchasing cycle Target keywords you can’t rank for with SEO Renting at rates based upon competition and ad quality

16. What Does PPC Mean To A Dealer? Instant return on investment Exclusive leads Ability to target educational and health care establishments 25%

17. *Data retrieved from actual office furniture dealers in metropolitan areas

18. Tips for PPC Create ad groups that focus on attracting facility managers Create a value proposition that solves a problem for a start up company in your ad

19. Search Engine Optimization

20. What is Search Engine Optimization? Customers trust organic listings more than any other form of advertising Takes 3-6 months to see results Long-term investment with greatest long-term return Requires intensive labor and persistence

21. What Does SEO Provide to Dealers? Usually drives in 70% of traffic when optimized Establishes credibility Competing sites not optimized Generate leads by listing individual products to show up in search results

22. *Data retrieved from actual office furniture dealers in metropolitan areas

23. SEO Tips RANK FOR YOUR NAME Focus on local keyword modifiers Long tail keywords tend to convert Create individual pages for products

24. Web Conversion Design

25. What is Web Conversion Design? The architecture of your website that persuades your customers to take action Utilize design, images, and colors Understanding the F Pattern

26. Why is Web Conversion Important? Customers don’t read everything you have to offer Customers want information immediately Get higher conversion rates Lower costs per lead

28. Tips For Web Conversion Easy Navigation White space (no clutter) Conversion Forms Phone number on every page

29. Email Marketing

30. What is Email Marketing? Most commonly known as the digital form of direct marketing The fastest growing form of marketing Increases referrals and up sells Enhances your brand and company image Not Spam

31. Is Email Useful for Dealers? Keeps your brand top of mind Quarterly send outs Potential for referrals

32. Guerilla Marketing

33. What is Guerilla Marketing? Unconventional advertising Relies on time, creativity, and man power to be successful eBoost Way Consistent high converting posts Cost per lead usually below $20

34. Who is Guerilla Marketing For? Used office furniture dealers Dealers that need to move inventory Ecommerce or national dealers

35. Call Tracking

36. What is Call Tracking? Each visitor gets a unique phone number Dynamically inserts phone numbers for different campaigns Enables you to measure marketing efforts Allows you to more effectively allocate your budget Ideal for business B2B sales

37. Now You Know Pay-Per-Click Web Conversion What Why How Call Tracking Email Marketing Search Engine Optimization Guerilla Marketing

38. What’s The Next Step… Determine if your dealership can benefit from more leads. Establish a budget to obtain new leads. Investigate what tools will work for your dealership Begin campaigns Dominate your local competition

39. It’s Time to Get Started… And we are here to make it easy

40. About

41. The Experts in the Industry Team of marketing consultants Researching and optimizing for the last 4 years Produced over 20,000 leads Provide all of the services mentioned today Customer Persona White Paper

42. Thank You For Your Time Presenter: Jason Kirby Email: Jason@eboostconsulting.com Phone: (619) 567-3497 Website: http://www.OfficeFurnitureMarketing.com Address: eBoost Consulting 7125 El Cajon Blvd st. #5 San Diego, CA 92115

43. Learn More @ www.OfficeFurnitureMarketing.com