Digital content is threatening to overwhelm us. But we keep consuming it and so companies use technology to help businesses deliver a better experience with that digital content. From Netflix to Slideshare, there are vast networks and amazing technologies devoted to enabling the delivery of digital content and awesome experiences. But it's changing. There is an opportunity to combine business processes around creating/publishing digital content and physically delivering it using cloud resources and a little pixie dust that will make business far more efficient and effective. This presentation explores that evolution and the platform that is emerging to meet it. This presentation was originally delivered at the 2013 Content Delivery Summit (May, 2013) in New York. Check out a slide-by-slide walkthrough here: http://blog.limelight.com/2013/05/the-evolution-of-content-delivery/ A recorded version of the presentation will be posted at that location when it's available.

1. The Evolution of Content Delivery

2. Content delivery isn’t just about
bits down the wire anymore.

5. Content Effectiveness = getting the
right content to the right audience
at the right time (on the right device).

6. Oh yeah, and lots of this stuff

8. Efficient and effective content
publishing

15. It’s not. And I’m going to show you
why (and more importantly, how).

18. 24/7/365
That’s the digital world.

25. Content Publishing Tools:
1. Web/Video management
2. Ad integration/Monetization
3. Security/Access Restrictions
4. Social Engagement
5. Analytics

27. But there are business benefits:
1. No more software/hardware costs
2. Redundancy of systems
3. Global accessibility
4. Access to cloud resources
5. And…

29. The digital world is simply moving too
fast to worry about the technology
AND the experience.

31. But even the cloud can be limiting.

34. SaaS Services + Global Delivery
Network (aka Infrastructure) = IaaP

35. The Evolution of Content Delivery is
Infrastructure as a Platform

36. IaaP enables organizations to
outsource entire processes,
combining software and
infrastructure, to the cloud. For
content that process is a workflow…

37. Create
Content
Deliver
Content
Measure
Content

38. content
delivery
IaaP

39. Personalized. Relevant. Automated. Available.

41. 1. Create content with SaaS tools
2. Content is stored in Cloud
Storage
3. Cloud Storage is integrated with
delivery network
4. Delivery network has performance
and big data technologies
5. Content success is assessed
through integrated dashboards

42. What makes IaaP the ideal
architecture for the future of content
delivery?

44. Personalization. Relevancy. Context.
Mobile. Monetization.

46. A really smart network.

47. Anticipation. Automation. Analysis.

48. You = 24/7/365

51. Thanks.

52. This presentation brought to
by the letters “Q” & “A”

53. Jason Thibeault
Sr. Director, Marketing
Strategy Limelight
Networks
E: jt@llnw.com
T: @_jasonthibeault
602-850-4871