A communications and media education program helps you build basics in communications, advertising, broadcasting, journalism and media writing. Once you complete the course, you may enroll in more advanced courses in the discipline of your choice.

1. Benefits of a Communication and Media Education Foundation Program
Centennial College’s post-secondary course in communication and media foundation is an
intensive year-long program, which is designed to prepare you for college programs, such as
advanced journalism, broadcasting and film, and advertising and marketing communications
management. The syllabus has been tailored to help you experiment with contemporary digital
and social media production tools and explore various associated career paths.
The program is the right choice for you, if you
 Are looking to develop your communication skills
 Wish to develop fundamentals for success in communication and media fields
 Want to gain knowledge of various traditional and modern media platforms, tools and
communication methods
 Wish to receive an offer to post-secondary three-year programs in advertising and
marketing communications management, journalism, broadcasting and film
 Want to develop basic numeracy skills, terminology and communication strategies
necessary in communications and media environment
 Want to explore various career paths available in communications and media fields
The program focuses on developing communication skills and fundamentals, through the
practical application of skills, guided by creative media industry professionals. It runs through
two semesters and introduces you to communication tools and processes, media, multimedia
and digital culture. You also gain knowledge and skills in English language, communications
portfolio development and media writing.
The communications and media education foundation program opens doors to advanced
college-level programs in advertising, broadcasting, media and communications. You can
choose your course, depending upon your interests.
Admission Requirements
Admission to this program is granted to you, if you have applied to college programs in
broadcasting and film, advertising and marketing communications management, or advanced
journalism but do not meet admission requirements. This is an alternate offer that you may
receive from the college.
The eligibility criteria for this program include:
 Secondary school diploma certificate, or equivalent
 English scores Grade 12 C or University, or equivalent. You will need to take English skills
assessment for admission, if you don’t meet this particular requirement.

2. Benefits of Communication and Media Foundations Program
The communication program offers you numerous benefits. You will learn:
 To use rich media applications to create and maintain a forum in social media networks
 About media forms and platforms, audiences and traditional and non-traditional
communication methods
 To use appropriate terminology and vocabulary in the communications and media
environment
 Apply developed English language skills to a presentation portfolio
 To examine beliefs, values and behaviors that form the individual and community
identities and basis for respectful relationships
 To apply knowledge of media platforms, communications and audiences at workplace
Career Prospects in Communications and Media Industry
Communications and media is already a multi-billion dollar industry in Canada. And there are
no signs of slowing down. It’s evolving constantly, opening doors to numerous innovative jobs.
The career prospects are bright but the industry is extremely competitive. Only those who have
in-depth understanding of the communications and media tools, platforms, strategies and
audiences and substantial experience can make sustainable careers.
A program in communications and media foundations is the first step towards a career in this
industry. It can take you in many directions, allowing you to explore all possible career
opportunities.