This document provides advice on essential sales skills from various experts. It emphasizes the importance of genuinely believing in the product and conveying that belief to customers. Salespeople should boil down their strategy to a simple, unique promise and develop strong listening skills to understand customer needs. Representatives are advised to build long-term relationships and trust with clients rather than trying to make every interaction a single sale. Overall, the document stresses that sales is a "mentality" requiring confidence and a focus on customers' interests above all else.

1. Essential Sales Skill

2. Uncover the secrets behind excellent
sales performance

3. Fantastic

4. If you don’t, its time to start filling in
the gaps.

5. “The more prospects you talk to, the more sales you
expose yourself to, the more orders you will get”

6. An Advise
You cant sell anything unless you
quite genuinely feel that you want
to persuade people, your own
family, your wife, your friends, the
people you meet at dinner parties,
the world at large, to use that
product. And you can’t persuade
them to do it unless you genuinely
believe it. You can’t do it for a living.
You have got to believe in the
product.

7. Boil down your strategy into
one simple promise – and
that promise should be
important and unique.

8. You wouldn’t tell lies to
your own wife. Don’t
tell them to mine. So
tell the truth but make
it fascinating.

9. You can’t
bore people into
buying your product.
You can only interest
them in buying it.

10. Advice from other great sales people

11. SALESMANSHIP
Across the board, great sales people say the ability to sell is a “mentality.”

12. If you don’t think you can sell, if you’re nervous, then you can’t sell.

13. Don’t try to sell everything at once. Every step leads to the
next step. For example, if you’re making a cold call, sell
them on meeting with you in person; don’t try to sell the
product.

14. The biggest secret is to develop great
listening skills. Learn what your customers
want and tell them how you’re giving it to
them.

15. Don’t ever give your potential customer a reason
not to trust you.

16. A gentle reminder: Any sales pitch is merely part of it.
Sales begins well before your first contact and continues
long after. It’s a relationship business, so be in it for the
long-term. Sales people and customers should be creating
value together. Elegance is a craft.

17. We want to know more about what works

25. (8. Building Relationships)
Your short term goal is to walk “arm in arm” with the
customer as they arrive at the best possible solution. Your
long term goal is to become part of that customer’s essential
business network…. And vice versa.

26. Anybody can sell After all, you’re doing it all the time, you just don’t know it.
You’re trying to get your kids to come home on time, you’re trying to get that
promotion at work, etc. But some people are great at it. Are you?