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TREEFRAME
MODULAR TIMBER EXPOSITION SYSTEM
ABOUT TREEFRAME

  DESIGNER & PRODUCER OF MODULAR
EXSPOSITION SYSTEM MADE FROM WOOD

                 • UNIQUE PATENTED
                   MOUNTING
                 • DISTRUPTIVE TECHNOLOGY
                 • EXPERIENCED SALES TEAM

EXHIBITION STANDS - POINT OF SALE DISPLAYS INTERIORS
              AND RETAIL INSTALATIONS
TREEFRAME TEAM
BRUNO MELLIS                   AIVARS GAILUMS
• CEO                          • Production manager
• Huglock tool-free            • Treeframe exposystem
  connection system inventor      inventor & developer
• Designer. Runs advertising   • Engineering Economics and
                                  Management proffesional
  & interior design company
 MIKS ZAVELIS                  MARIS RUBINS
• CFO                          • Marketing and Sales manager
• Long time financier and      • Experienced sales and
  good estimator                 marketing manager (worked
• Experienced international      with STANLEY, BLACK&DECKER
  sales & export manager         brands)
MARKET WORLDWIDE
1,197 venues Worldwide (with a min., 5 000 sqm) were
identified on year 2011 and their total indoor exhibition
space reaches 32.6 million sqm.




               Research by UFI, The Global Association of the Exhibition Industry
MARKET EUROPE
                               • Whole market size Europe 22.35
                                 million sqm
Tailor made stands             • Average stand life time 5years
Regular Shell shemes
System stands                  • 4.4 milion sqm sold annual
               5%              • Treeframe target group «System
       20%                       stands» market size 0.88 million
                                 sqm annual
                 75%           • Average stand price per sqm in
                                 target group 300 EUR/m2
MARKET SHARES BY STAND TYPES
                               • Target market capacity       264
                                 million euro annual
CUSTOMERS

                          TREEFRAME

EXHIBITION & DISPLAY SYSTEMS SUPPLIERS AND DISTRIBUTORS
Exhibition stand    Exhibition      Interior
                                                 Marketing
 designers and     centres and   designers and
                                                 agencies
    builders         venues       Shopfitters


               END-USER
GREEN THINKING Companies to promote
their brands, products and services in
environmentally-friendly way
COMPETITION

TreeFrame® is UNIQUE modular exposition system
made from timber:
  – Ecological, Tool-free, Versatile, Reusable, Cost
    effective and Logical (easy to use)

Alternatives in the Market:
• Aluminium systems: TecnaT3 (tool-
  free), Octanorm, Meroform; Normadic displays etc.
• Tailor made timber stands - low reusability, complex
  assambly, high costs.
INTELECTUAL PROPERTY
• TreeFrame is registered trade mark
• Tool-free connection system used for
  framework assembling supplied by
  Huglock Ltd.
   – Huglock Ltd. is parent company of Treeframe
     Ltd.
   – Huglock Ltd. holds international patent
      • WO 2012/107442 A1

• Special design beam construction
BUSINESS MODEL

              Product      • Tailor made & bespoke designs
             Designing     • Company designs

 COSTS                     • Outsource manufacturing
           Manufacturing
                           • Inhouse assambling & packaging

            Marketing &    • WEB, Samples, Direct contact
              Sales        • Trade shows

           Wholesale &
                           • International distributor network
REVENUES   Distribution

            Direct sales   • Sales to End-users (WEB page)
BUDGET


Estimated Turnover
    (Millions EURO)
                                1

                        0.6

                 0.25
   0.05

  2012           2013   2014   2015
THANK YOU
FOR YOUR ATTENTION

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Treeframe 20.10.2012.

  • 2. ABOUT TREEFRAME DESIGNER & PRODUCER OF MODULAR EXSPOSITION SYSTEM MADE FROM WOOD • UNIQUE PATENTED MOUNTING • DISTRUPTIVE TECHNOLOGY • EXPERIENCED SALES TEAM EXHIBITION STANDS - POINT OF SALE DISPLAYS INTERIORS AND RETAIL INSTALATIONS
  • 3. TREEFRAME TEAM BRUNO MELLIS AIVARS GAILUMS • CEO • Production manager • Huglock tool-free • Treeframe exposystem connection system inventor inventor & developer • Designer. Runs advertising • Engineering Economics and Management proffesional & interior design company MIKS ZAVELIS MARIS RUBINS • CFO • Marketing and Sales manager • Long time financier and • Experienced sales and good estimator marketing manager (worked • Experienced international with STANLEY, BLACK&DECKER sales & export manager brands)
  • 4. MARKET WORLDWIDE 1,197 venues Worldwide (with a min., 5 000 sqm) were identified on year 2011 and their total indoor exhibition space reaches 32.6 million sqm. Research by UFI, The Global Association of the Exhibition Industry
  • 5. MARKET EUROPE • Whole market size Europe 22.35 million sqm Tailor made stands • Average stand life time 5years Regular Shell shemes System stands • 4.4 milion sqm sold annual 5% • Treeframe target group «System 20% stands» market size 0.88 million sqm annual 75% • Average stand price per sqm in target group 300 EUR/m2 MARKET SHARES BY STAND TYPES • Target market capacity 264 million euro annual
  • 6. CUSTOMERS TREEFRAME EXHIBITION & DISPLAY SYSTEMS SUPPLIERS AND DISTRIBUTORS Exhibition stand Exhibition Interior Marketing designers and centres and designers and agencies builders venues Shopfitters END-USER GREEN THINKING Companies to promote their brands, products and services in environmentally-friendly way
  • 7. COMPETITION TreeFrame® is UNIQUE modular exposition system made from timber: – Ecological, Tool-free, Versatile, Reusable, Cost effective and Logical (easy to use) Alternatives in the Market: • Aluminium systems: TecnaT3 (tool- free), Octanorm, Meroform; Normadic displays etc. • Tailor made timber stands - low reusability, complex assambly, high costs.
  • 8. INTELECTUAL PROPERTY • TreeFrame is registered trade mark • Tool-free connection system used for framework assembling supplied by Huglock Ltd. – Huglock Ltd. is parent company of Treeframe Ltd. – Huglock Ltd. holds international patent • WO 2012/107442 A1 • Special design beam construction
  • 9. BUSINESS MODEL Product • Tailor made & bespoke designs Designing • Company designs COSTS • Outsource manufacturing Manufacturing • Inhouse assambling & packaging Marketing & • WEB, Samples, Direct contact Sales • Trade shows Wholesale & • International distributor network REVENUES Distribution Direct sales • Sales to End-users (WEB page)
  • 10. BUDGET Estimated Turnover (Millions EURO) 1 0.6 0.25 0.05 2012 2013 2014 2015
  • 11. THANK YOU FOR YOUR ATTENTION