MUSIC BUSINESS- Moment of Truth by JAWAR, Keynote Motivational Speaker, Business Consultant and Author of the Music Industry Connection Book Series.

1. Music Business
Moment of Truth
By JaWar

2. A young man contacted me the other day through an online forum and asked that I call
him because he wanted to talk. I sent him a response asking what would be the nature of
our conversation. He said he liked the way my profile was laid out on the social
networking community and how I was sharing information that would empower others to
do for self and that he too was interested in being a published author and motivational
speaker. The young man also stated he didn't have any money.
Fantastic, I replied and what would be the agenda or specific purpose for the call and why
did you mention that you didn't have any money? The young man said he wanted to ask
me a few questions and new that as a business consultant that I would charge for my time.
Sounds good, was my response. I stated in the interest of time I've found it good to have
some specific questions to deal with to ensure we make the most of our time.
Additionally, I typically reserve phone time for current or potential clients. I then asked
him if he had any type of budget. He said yes, but it was small. What's the amount I
asked? He said “$75-$100.” I asked the young man if he had a Paypal Account or Major
Credit Card so we may get that "Moment of Truth" out the way and begin or
consultation.
The young man stopped responding after that!
Perhaps I offended him. Perhaps I was wrong for asking what was his budget after he
stated he didn't have any money. However, it has been my experience that we generally
pay for what we value. While this may be an extreme case, it's safe to say that most of us
value food, so we are willing to pay for it. Often, when it comes to information that may
empower us to move our businesses and careers forward we don't place the same level of
value on it. Maybe it's because information may be gathered so quickly by Googling or
maybe, because we are not accustomed to paying for consulting and coaching services.
Whatever the case when I begin to talk to a potential client about the "moment of truth"
(payment time) it’s quickly determine how serious they really are.
When people have to start paying for products and services to help boost their business
and careers their enthusiasm for wanting to work with me changes dramatically in many
cases.
People are willing to waste their time and mine with no remorse. When someone doesn't
have a budget (money) it makes it simple for them to waste our time, because they have
nothing to loose. They are not investing years of experience, connections and resources.
They are not giving up anything in return as they are the sponges seeking to soak up the
products and services being offered.
This article is being presented to remind us that while we may have a love for music and
passion for the business many of us have invested a considerable amount of time, energy
and resources to master and perfect our craft that brings tremendous value to others.
We all must pay. Either we pay now or we pay later, but we will pay. Typically, if you
pay later (future) the cost is much, much higher than paying now (present). Business

3. Minds are willing to invest their financial (money) resources to increase their exposure
and brand recognition. Non-business minds always seek something for nothing (free).
Music Business Resources:
http://gomusicconnection.com
http://leasebeatsmakemoney.com
http://industrypimping.com
http://motivationalmusicradio.com
http://indiemusicconference.com
http://worldwidemic.com
Other Resources:
http://twitter.com/jawar
http://socialurl.com/jawar
http://facebook.com/jawar
http://youtube.com/gojawar
Schedule JaWar, Keynote Motivational Speaker, Business Consultant and Author of the
Music Industry Connection Book Series and the Twitter Resource Book by visiting
http://jawarspeaks.com or calling 678.887.4656.