Al Shabiba, a popular Arabic daily newspaper in Oman, will celebrate its 20th anniversary in 2010. The document discusses the newspaper's achievements, future growth plans, and role in educating and empowering the local community. It also profiles the newspaper's readers, advertisers, and English-language sister publication, Times of Oman.
Marketig Plan for ZamZam Refreshment Beverages in Pakistan
Al Shabiba
1. TAKING A HUGE LEAP FORWARD Al Shabiba Oman’s popular Arabic daily has reached yet another landmark. It will be 20 years YOUNG in 2010. It gives us pleasure in bringing our success story, our achievements so far and our future growth plans
2. AS HAPPENING AS OMAN IN 2010 2010 will be a happening year for Oman - it celebrates 40 years of renaissance and will also be hosting 2 nd Asian beach games. With global economies recovering from recession Oman market in 2010 is expected to witness unprecedented growth across all segments. We are also expanding our abilities and in 2010 Al Shabiba will be at its reporting best.
3. GROWING WITH OMAN Media and entertainment industry of Oman is one of the fastest growing sectors of Oman. The average Omani consumer is getting younger. Currently 70% of Oman’s population is below 35 years of age. The emergence of this young middle class with greater earning power and higher disposable income provides potential for increased marketing and spending in Oman.
4. AS HAPPENING AS OMAN IN 2010 2010 will be a happening year for Oman - it celebrates 40 years of renaissance and will also be hosting 2 nd Asian beach games. With global economies recovering from recession Oman market in 2010 is expected to witness unprecedented growth across all segments. We are also expanding our abilities and in 2010 Al Shabiba will be at its reporting best.
5.
6. THOROUGH INFORMATION & ABSOLUTE KNOWLEDGE Views and analysis from EXPERTS AND RENOWNED LOCAL WRITERS, We provide the most diverse and accurate information through an appropriate mix of LOCAL , REGIONAL NATIONAL AND INTERNATIONAL NEWS. READERS’ OPINIONS are given maximum attention and first prominence .
7. MORE THAN JUST ‘ NEWS ’ 8-page supplement everyday with our newspaper caters to diverse reading habits of our young and elite readers. Our special feature contents have been well received by our readers due to focus on modern & interesting subjects like – COMMUNICATIONS & IT : ‘AL ETISALAT’, HIGHER EDUCATION : ‘FUTURE’, GOOD FAMILY LIFE : ‘AUSRATEE’, HEALTH & BEAUTY : ‘ SAHA WA AL JAMAAL’ CHILDREN SPECIAL : ‘AL WAIDOON ’ STARS WORLD : ‘ALAM AL NOJUM’ ART AND CULTURE : ‘IFAAK’
8. INFORM AND INSPIRE YOUTH OF OMAN Our contents on sports, arts, latest technology, health and good life keeps our young readers motivated and enterprising. We strive to spotlight local problems, identifying and suggesting solutions. We also report progress and development of the nation through special features.
9. BETTER LAYOUT & ATTRACTIVE DESIGN Easy navigation through subject wise separate sections. Al Shabiba consists of 16 pages for national & international news + 8 pages of business and sports + 8 pages of special supplement. More color pages makes the newspaper attractive. Colorful photographs of events and personalities enhances visual appeal.